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Materials Merchandising: Boost Your Circulation! Rebecca Hass Michele Ringger-Weil Shayna Siegel March 10, 2011
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bookstores
Libraries
Advantages of Display ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why?:  It’s All About the
Motivations to Display Bookstore Sales Libraries Community Usage increase increase Circulation increase increase Profit Funding Continued Existence of the Library! increase increase
Understanding  Floor Plan Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Display Tables
 
Bestsellers/New Books
Endcap Displays
 
Faceouts
People do judge a book by its cover, especially young adults Jones, L. A. (2007). The Great Cover-up.  School Library Journal
 
 
Shopping Bags
Cash/Wrap or Point of Check Out
Pratt Cafe
Library Book Display Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Survey ,[object Object],[object Object],[object Object],[object Object],[object Object]
Circulation Increase ,[object Object],300-1000%
Face-outs:  Sarah   P. Long Study Long, S. P. (1987, Fall). The effect of face-front book display in a public library.  North Carolina Libraries 45 . 150-153.
Herbert Goldhor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ideas for a Library
Extreme Library Makeover ,[object Object],[object Object],[object Object],Not-So-Extreme Library Makeover ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mount Laurel Library: Gondolas
Mount Laurel Library: Audiobook Display
Assignment: Determine Your Traffic Flow
What to Avoid….
Creating Effective Displays  and Signage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Display  Guidelines
 
Display Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Glenwood Branch, Howard County Library
Use a book truck for your display
2. Determine Topic and Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What do people outside the library think?
What are some topic ideas?
Topic Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Glenwood Branch, Howard County Library
Mellow Yellow ,[object Object]
Childrens Books  ,[object Object]
3.  Check catalog for availability   Do you have enough books to display?
March – Women’s History Month ,[object Object]
4.  Pull books and examine for visual appeal
 
5. Sort books by size
6. Visualize shape of display-Pyramid
7. Distribute books by size, color, and cover design – Class picture
 
Book Easels and Sign Holders Easels and Sign Holders can be purchased from Demco, Gaylord, Highsmith, or any other place you buy library supplies.
Props
8. Stand back and look at it
 
9. Keep an eye on it
 
How many things are wrong  with this display?
What’s better about this?
And now for the fun part.
What have we learned? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Any Final Questions?
For More Information: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Delicious bookmarks:  http://delicious.com/epflslrc_boostyourcirc Flickr: http://www.flickr.com/photos/slrclibrarydisplays/

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Displays: Boost Your Circulation