Library Displays


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staff training presentation on library displays and merchandising

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  • Library Displays

    1. 1. Displaying Library Materials It’s More Than Just Merchandising
    2. 2. Training Objectives: <ul><ul><li>You will see how displays are a positive addition to our libraries. </li></ul></ul><ul><ul><li>You will be able to identify what makes a display effective. </li></ul></ul><ul><ul><li>You will get new ideas for displays that you would like to do. </li></ul></ul><ul><ul><li>You will get inspired to try something different very soon ! </li></ul></ul>
    3. 3. Why are we doing this presentation? <ul><ul><li>Merchandising became a popular practice in the 1980s </li></ul></ul><ul><ul><li>The basic principles and techniques remain the same. </li></ul></ul><ul><ul><li>Our need to market is greater than ever </li></ul></ul>
    4. 4. Benefits <ul><li>Well designed and maintained displays </li></ul><ul><li>are a positive addition to the overall atmosphere of your library </li></ul>
    5. 5. Benefits <ul><li>Displays are a special service that you offer your browsing customers </li></ul>
    6. 6. Benefits <ul><li>Y ou can provide reader advisory service … </li></ul><ul><li>without saying a word </li></ul>
    7. 7. Benefits <ul><li>You can learn </li></ul><ul><li>a lot by observing customer response to a display </li></ul>
    8. 8. Benefits <ul><li>You can defy the dewey decimal system </li></ul>
    9. 9. Benefits You can schmooze with your collection !
    10. 10. Benefits It's fun !
    11. 11. Benefits <ul><li>It’s a great way to stimulate those branch statistics ! </li></ul>
    12. 12. Factors of Effectiveness <ul><li>For a display to be effective, it needs </li></ul><ul><li>to succeed in 3 areas: </li></ul><ul><ul><ul><li>Physical setup </li></ul></ul></ul><ul><ul><ul><li>Subject focus </li></ul></ul></ul><ul><ul><ul><li>Visual appeal </li></ul></ul></ul>
    13. 13. 1. Physical setup: location What’s the foot traffic ?
    14. 14. 1. Physical setup: location What’s near by ?
    15. 15. 1. Physical setup: fixtures The Friends of the Library is a great source of support :
    16. 16. 1. Physical setup: fixtures Use an inexpensive retail item in a creative way Get lucky at a yard sale
    17. 17. 1. Physical setup: fixtures <ul><li>“ Re-purpose” what you already have </li></ul>
    18. 18. 1. Physical setup: access Can all the items be fully seen? Are all the items well supported ? Can a customer pick up or return them easily ?
    19. 19. 2. Subject focus <ul><li>A subject focus gives your browsing customer a reason to stop and look </li></ul>
    20. 20. 2. S ubject focus <ul><ul><li>A subject focus is an opportunity to communicate a specific message to your customer </li></ul></ul>
    21. 21. 2. S ubject focus <ul><li>You can choose to promote a special part of your collection </li></ul>
    22. 22. 2. S ubject focus <ul><li>You can publicize </li></ul><ul><li>a library program </li></ul>
    23. 23. 2. S ubject focus <ul><li>You can unite books and media together </li></ul>
    24. 24. 2. S ubject focus <ul><li>You can create a </li></ul><ul><li>tie-in with a library </li></ul><ul><li>exhibit </li></ul>
    25. 25. 2. S ubject focus <ul><li>You can bring a book list to life </li></ul>
    26. 26. 2. Subject focus You can highlight an early literacy skill
    27. 27. 2. S ubject focus <ul><li>You can call attention to a </li></ul><ul><li>new database </li></ul>
    28. 28. 2. S ubject focus You can even turn a whole section of your collection into a display
    29. 29. 2. S ubject focus <ul><li>To establish a display’s subject focus: </li></ul><ul><ul><li>Define it </li></ul></ul><ul><ul><li>Use signage </li></ul></ul><ul><ul><li>Select materials selectively </li></ul></ul>
    30. 30. 3. Visual appeal <ul><li>A display’s visual appeal depends upon: </li></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Neatness </li></ul></ul><ul><ul><li>Signage </li></ul></ul><ul><ul><li>Layout </li></ul></ul>
    31. 31. 3. Visual appeal <ul><ul><li>Principles of design </li></ul></ul><ul><ul><ul><ul><li>balance – emphasis – simplicity </li></ul></ul></ul></ul><ul><ul><ul><ul><li>variety – unity </li></ul></ul></ul></ul><ul><ul><li>Elements of design </li></ul></ul><ul><ul><ul><ul><li>line – shape - space – color – texture </li></ul></ul></ul></ul>
    32. 32. 3. V isual appeal Which of these two galleries would you rather shop in ?
    33. 33. 3. V isual appeal <ul><li>Too much of a good thing, is called “Information overload” </li></ul>Fight visual clutter today Don’t hide the trees in the forest. Keep it simple. LESS IS MORE
    34. 34. And don’t forget… <ul><li>MCPL’s guidelines for non public forum areas </li></ul><ul><li>If the display’s subject is: </li></ul><ul><ul><ul><li>“ of major debate in American life” </li></ul></ul></ul><ul><li>then it is critical that materials </li></ul><ul><li>reflect the range of perspectives </li></ul><ul><li>on the issue. </li></ul>
    35. 35. Credits <ul><li>Library Displays Handbook . Mark Schaeffer. New York: H.W. Wilson Company.1991 </li></ul><ul><li>“ Merchandising and Display Tips”. Mary K. Chelton. November 2004 </li></ul><ul><li>Novelist’s Staff Development Resource Section. </li></ul><ul><li>And……….. </li></ul>Locations for Library Photos: Bethesda, Davis, Gaithersburg Long Branch, Rockville, Silver Spring
    36. 36. Credits <ul><li>Developed: </li></ul><ul><li>By Gail Gormley – Senior Librarian, Bethesda Library </li></ul><ul><li>For MCPL: Montgomery County Public Libraries in Maryland , 2005 </li></ul>