Washlet Marketing plan

MBA Japan: Marketing Plan Introducing Washlets to

It all started with a commercial…

Background ,[object Object],American Forces Stationed in Japan 1964, American Bidet Company Households with Washlets > Households with PCs 1980 Toto’s First Washlet

Background ,[object Object],[object Object],[object Object]

Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competition “The Japanese may be willing to embrace gadgetry but here, we like things that are more straightforward.” - Director of Design at American Standard

Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Financial Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Financial Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Future Plans: “Green Building” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Future Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Success Factors: 3C’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Washlet Marketing plan

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (16)

Similar to Washlet Marketing plan

Similar to Washlet Marketing plan (20)

More from Benjamin Carrion Schafer

More from Benjamin Carrion Schafer (7)

Recently uploaded

Recently uploaded (20)

Washlet Marketing plan

Editor's Notes