Chapter 02

CHAPTER 2 Marketing Basics 2.1 Marketing College Athletics 2.2 Economic Impact of College Athletics 2.3 Amateur Sports CHAPTER 2 SLIDE

LESSON 2.1 Marketing College Athletics ,[object Object],[object Object],[object Object],[object Object],CHAPTER 2 SLIDE

Effects of Collegiate Sports ,[object Object],[object Object],[object Object],CHAPTER 2 SLIDE

Rules and Rankings ,[object Object],[object Object],[object Object],CHAPTER 2 SLIDE

College Team Rankings ,[object Object],[object Object],CHAPTER 2 SLIDE

Market Segmentation ,[object Object],CHAPTER 2 SLIDE

Five Elements of Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 2 SLIDE

Women’s College Sports ,[object Object],[object Object],[object Object],[object Object],CHAPTER 2 SLIDE

LESSON 2.2 Economic Impact of College Athletics ,[object Object],[object Object],[object Object],[object Object],CHAPTER 2 SLIDE

Benefits to the Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 2 SLIDE

Sponsorships and Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 2 SLIDE

Example ,[object Object],[object Object],CHAPTER 2 SLIDE

Conference Realignment ,[object Object],[object Object],[object Object],[object Object],CHAPTER 2 SLIDE

Example ,[object Object],[object Object],[object Object],CHAPTER 2 SLIDE

LESSON 2.3 Amateur Sports ,[object Object],[object Object],[object Object],CHAPTER 2 SLIDE

Popularity of Amateur Sports ,[object Object],CHAPTER 2 SLIDE

Marketing and Sponsoring Amateur Sports ,[object Object],[object Object],[object Object],CHAPTER 2 SLIDE

Local Promotion of Amateur Sports ,[object Object],[object Object],CHAPTER 2 SLIDE

National Promotion of Amateur Sports ,[object Object],[object Object],CHAPTER 2 SLIDE

Economic Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 2 SLIDE

Economic Benefits of Specific Sports ,[object Object],[object Object],[object Object],[object Object],CHAPTER 2 SLIDE

Chapter 02

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (16)

Similar to Chapter 02

Similar to Chapter 02 (20)

More from Brad McCullough

More from Brad McCullough (19)

Recently uploaded

Recently uploaded (20)

Chapter 02

Editor's Notes