How to View A Poster using A. P. F. C.Audience: Purpose: Form: Content:
Posters: come in all shapes and sizes. They can be hand-made, stapled to telephone posts, huge billboards, in busstops, on subways, in the school.Like all advertizing, posters must create an emotionalreaction in the viewer to work.The advertisement’s job is to link their product with thefulfillment of a human need.
Audience:- who is the poster aimed at?- what product and company does it represent?
Purpose:- what is it trying to sell?- where is the poster put up? The location will give you cluesaboutthe intended audience and purpose.
Form- what catches your attention in the poster? (theartwork, the model, the words, the logo, contrast)- what is the emotion or the reaction that it is trying tocause in the viewer- what is the main message?
Content:- how do the emotion and message come together tocreate action in the viewer- what does the company hope you will do as a result ofthe advertizing in the poster?- is the poster effective? Does it make you feel likereacting?
How to Write About A Poster based on your observationsIntroductory sentence: Point #1: Point #2: Point #3: Concluding sentence: