2. Summary
Tim Mellors answered many questions about advertising and
what it has to offer
He started out talking about what advertising is and how it can be
used today throughout all the different facets of the media
He talked about different projects that he has worked with in the
past and how he knew whether or not they would be successful
He also gives advice for anyone looking to get into the advertising
business and what is best to study in college so they can be
prepared for it
3. What We Learned
Advertising is not the same that it used to be; it has shifted
into an all new type business that is mixed together with PR
and has been superseded by the term marketing
Advertising is what creates competition and a name
between brands, without it how would anyone ever decide
what they wanted?
You can never know if an ad will be effective, relying on
experience and testing is the only way to know if it could
possibly work
4. What We Learned
Print advertising is a way to get a message across instantly,
like if there is a sale going on
Online advertising has shifted into the most personal form
of advertising because it is the most interactive and people
get to choose whatever they want to see or visit
Most print ads have no more than one line of copy; in
today’s world people’s attention is lost if they have to read a
lot of text, they want to see one line that grabs their
attention
5. What We Learned
Now a days advertising is created all from one spot, the
computer. If a person is technologically savvy with a computer
and can use the programs associated with editing different
forms of advertising it will benefit them greatly in the world of
marketing
Target audience is key, if a company does not know its target
audience then there is no point in creating a campaign,
because it will fail
A person who is looking at advertising as a career should look
all different forms of communication, not just advertising. They
need to learn how other forms work and use that in their
career in advertising
