4. • Social media: forms of electronic communication (as Web Sites for
social networking and microblogging) through which users create
online communities to share information, ideas, personal messages
and other content (as videos). –Meriam-Webster Dictionary
• The purpose of social media is to create relationships with people
online and at the same time help people who need your services find
your product easier. If you post information that is relevant to them
they will use your resources and recommend your product to their
friends and family.
• Why is social media so cool? IT’s FREE!
5. Use of Social Networking Sites for local business searches has increased 67% since 2010.
Facebook proves to be the Social Networking Site most frequently used to find local
business information.
Social Network Sites Used in 2011
100%
91%
90%
In 2010, 93% cited using
80% Facebook. 47% used
MySpace.
70%
60%
50%
40% 37%
30%
30% 25%
20% 14%
11%
10%
3%
0%
7. Where did Facebook begin? It began at Harvard
University as a way for students to know more about
each other, by putting names with faces. It is now a
billion dollar company that a majority of the universe is
a part of.
• Comscore found that 69% of people are more likely
to do business with a company they found on
Facebook.
• In 2011, 15% of Facebook users searched for
Businesses through Facebook. This number will
increase drastically in the next five years.
8. 2011 – 500 Million active The fastest growing
users segment in social media
There are 206.2 million 45-54 year olds
internet users in the 54% of Facebook users
U.S., that means 71.2% access via mobile
of the U.S. audience is
on Facebook.
48% of 18-34 yr olds
check it when they
wake up
Source: www.digitalbuzzblog.com
9. WHEN YOU POST STATUSES, YOUR FOLLOWERS SEE IT, THEN IF THEY
MAKE A COMMENT ON YOUR STATUS THEN THEIR FRIENDS WILL SEE IT…
Post photos of events or Respond to any posts
staff on your page
Tag people in the Post your promotions
photos you post Post videos from
Ask people to like your YouTube
page
Post regularly:
Tell people you are on
Yearly Goals
Facebook
Marketing materials When & Where the
Kidney Walk will be held
Postcards
E-mails Announce new team
members or partnerships
Letters
10. Post status updates twice a day,
Let your followers know what the
foundation is doing to help, or
conferences that you attend. In the
post statuses, tag who you are with.
Once you tag someone in your status
instantly all of their friends know that
they were at an event supporting the
Kidney Foundation. If they make a
comment on it, then their friends will
see that they commented and may be
curious enough to visit your
Facebook Page.
Post status around Noon each day,
this is when the increase in
Facebook users begins.
Post inspirational quotes or pictures
FirstGiving website, encourage your
participants to raise money using the
Facebook share option.
11. FACEBOOK
Go to: www.facebook.com Click on
“Create a Page” located at the bottom Facebook Business Page
of the screen.
Administrator – find someone with will give you the
Facebook knowledge and trustworthy.
You can have multiple Administrators
opportunity to name it:
Fill out your entire Facebook Business
Page profile:
Keep it the name of
Photo – this will show up on every post
you enter
your organization
Address – this will show up in mapping
in the event someone needs to find you
Phone – if someone uses Facebook to
find your organization they have your #
Website Address – this gives them a
quick link to your full website to gain
further knowledge
Hours of operation – great general
information to have
12. • Niche Marketing – FB allows for Business pages to
use their profile database for advertising. This helps
you target the audience that you know will be best
suited to support your organization.
• Pay-per-click options make for this to be a very cost
effective way of advertising online.
• Once you create a Business Page you will find the
Facebook Advertising under “Pages & Ads”
13. Twitter is a free social networking and micro-blogging service.
There are more than 106 million Twitter accounts.
The number of users on Twitter increases by 300k every DAY.
Thursday & Friday are the most active days on Twitter
10 – 11PM are the most active hours of tweeting.
55% increase in users on Twitter.
Source: www.digitalbuzzblog.com
14. • Twitter is one of the fastest growing segments of social media; it is
a quick way to get information out to thousands.
• It is based on micro-blogging, this is when you take a blog and
create a shorten link to it and share it with followers. For
example, firstchoicenews.blogger.com, that can be made shorter
by using services such as:
• Bitly.com would change it to: http://bit.ly/P6OcmC
• Goo.gl would change it to: http://goo.gl/thk4y
• Tinyurl.com would change it to: http://tinyurl.com/c5rbp9o
• This allows for you to tweet in less than 140 characters, but send
your follower to a webpage with information you want them to
read.
15. • Set it up completely and then tell
everyone that you have finally made it
to Twitter.
• Name:
• Address:
• Phone:
• Website Address:
• Add the Twitter Icon to your main
WebSite page
• Twitter will give you the Opportunity
to name it: Keep it the name of your
organization, the exact same one as for
your Facebook Business Page
16. 35 hours of video footage is uploaded to the site
every MINUTE.
Over 13 million hours of footage was uploaded in
2010.
The base demographic is 18-54.
Over 2 million videos are viewed every day
YouTube mobile gets over 100 million views per day.
Over 5 million people have found & Subscribed to a
friend’s channel using YouTube’s friend-finding tools
Source: http://www.reelseo.com/youtube-statistics/
17. • YouTube is the 2nd most searched engine in the world,
the most searched is Google. Google acquired
YouTube last year because it saw the potential in
having more users visit Google.
• YouTube allows you to create a channel that is specific
to your organization.
• You can post videos directly from your Smartphone.
• You can post videos directly from your laptop or
desktop computer.
• You can assign a geographical location of the video.
• Place tags on the video that will come up in searches
on Google.
18. Set up your YouTube account
Go to: youtube.com
Click on “Create Account”
Enter the same e-mail address you use for your business in order
to stay consistent
Fill out all of the information required by youtube
Click “I accept. Create my Account”
Creating your Branded Channel
Login to your youtube.com
Enter your Username (try to match this to your facebook & Twitter account)
Enter the required information
Click on “customize your channel” and follow the prompts
SocialCam – a great app to use to upload photos to social media from your
smartphone.
19. • Google Local AKA Places for Business. This is a new technology and
business promoting tool that Google is using now. It gives you the
capabilities to claim your business on Google and Google+.
• 97% of consumers search for local businesses online. Be there when they're
looking for you with Google Places for business - a free local platform from
Google.
• Add photos, update your address and hours, or promote your business
with Ads. Places for Business lets you make the most of your listing and
show customers why they'll want to choose you.
• Being on Google helps people find, share, rate, and recommend your
business to their friends, and people across the web. Places for Business lets
you see what people are saying, and respond to customer reviews.
• Claim your “Place” by visiting: ww.google.com/placesforbusiness/
20.
21. • This is the Google version of Facebook. It allows for you to place your
friends, aquaintences, etc. into what Google calls circles. It is the same
concept as Facebook, however, you can create hangouts of your friends
and virtually talk with them through GoogleTalk.
• Google+ for Business
• Google+ pages help you build deeper relationships with customers
by sharing your thoughts, links, photos and promotions with the
right people at the right times. Want to offer a behind-the-scenes
look at your product team in action? Highlight a unique sale? Get
live, face-to-face feedback by holding multi-person video chats
with customers all over the world? With Google+ Pages, you can
share what matters in a way that matters most to your business.
• To sign up go to: www.google.com/+/business
• http://youtu.be/ozxfUtgySlo
22. Flickr – www.flickr.com –
• Upload your photos once to Flickr, then easily and safely share them
through Facebook, Twitter, email, blogs and more.
• Is owned by Yahoo! and can help drive business to your web page from
those who are not strictly on Google.
• Can upload from a smartphone or from your laptop
• You can tag people and places, and title the photos.
Instagram – http://instagram.com
• It’s a fast, beautiful and fun way to share your photos with friends and
family.
• Snap a picture,
• choose a filter to transform its look and feel, then post to Instagram.
• Share to Facebook, Twitter, and Tumblr too – it's as easy as pie.
• It's photo sharing, reinvented.
23. LinkedIn is the world’s largest professional network with over 120 million
members and growing rapidly. LinkedIn connects you to your trusted
contacts and helps you exchange knowledge, ideas, and opportunities with
a broader network of professionals.
LinkedIN for Business
• LinkedIN now offers Business Profiles, another way to drive social
media.
• Visit: http://learn.linkedin.com/company-pages/setup/ to learn
how to set your company page.
• Another avenue for those who are on the more professional side of
social media.
24. One of the biggest problems with having so many social media outlets is how
to manage it. There are different websites and apps that can help you
manage posting across the different social media outlets to help save you
time and get your message out as quickly as possible.
You can use AutoPost Websites such as:
Hootsuite – hootsuite.com
Benefits:
• Post to: Facebook, Twitter, WordPress, LinkedIN, Google+ Pages,
FourSquare, Flickr, YouTube, Tumbler, etc.
• You can schedule messages to go out at certain times, so you
don’t have to always be sitting there posting status updates. You
can create them ahead of time and set the dates and times you
want them to be sent out.
• You can also integrate this into e-mail systems such as
MailChimp and ConstantContact.
• It does have pricing plans and different packages
• Mobile App for Android and iPhone
25. Posterous Spaces – posterous.com
Benefits:
• Recently acquired by Twitter – be aware that Twitter is
growing at 300k users a day.
• Facebook- Profiles and Pages, Twitter, LinkedIn, Blogger,
Tumblr, WordPress (XML-RPC must be enabled), Flickr
,YouTube
• It does have pricing plans and different packages
• Mobile App for Android and iPhone
Seesmic Ping - Ping.fm
Benefits:
• Post to Twitter, Facebook, Linkedin, Tumblr (with more to
come)
• Post to multiple Twitter Accounts and Facebook Pages
• Schedule your posts
• Select Thumbnails for attached links
• Post from iPhone, iPad and Android
• Create and post Groups of accounts and so much more with
even more to come!
• Free to different tier pricing, with technical support option.
26. 2015…the year of mobile!
• 100.9 million smartphones vs. 92.1 million PCs were shipped in the
fourth quarter of 2010.
• 80% of visitors to your Web Site will leave if not mobile ready
• 57% of them won’t recommend your Web Site to others
• 23% of them will curse at your non-mobile website
Make sure that your main Web Site is mobile friendly to Android, iPhone
and iPad.
27. 1. Be there - setup your profiles and post.
2. Be Engaging – post things that will keep your audience intrested
3. Be Relevant – share information that is relevant to your business and
their needs
4. Be Accountable – always be accountable for the information you share
• Add your social media icons to your Web Sites.
• Make sure your Social Media Icons link to the correct place.
• Tell everyone through your e-mail signatures, print advertising, Web
Sites, etc. that you are on social media outlets. IF THEY DON’T KNOW
THEY WON’T GO!
• Use the Facebook Market to get noticed.
• Make sure your Web Sites are mobile friendly.
• Claim your business on Google, smartphones are using GPS to locate
businesses easier
• Post often, and have fun with it.
