Hosting Issues in a Global Village

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Presentation slides on "Hosting in a Global Village". Part of the "Globalisation Afternoon" held at Carlow's Institute of Technology on October 22 2013.

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Hosting Issues in a Global Village

  1. 1. Hosting Issues in a Global Village
  2. 2. Hosting Issues in a Global Village Michele Neylon
  3. 3. Who am I? Michele Neylon - Founder / CEO Blacknight http://mneylon.tel @mneylon http://michele.me/blog http://b.log.ie Winner IIA Net Visionary 2013 On most other social networks ..
  4. 4. So you have a great idea!
  5. 5. And you want a website…
  6. 6. Where do you turn?
  7. 7. Competing against free options • • • • • • mycompanyname@live.com Thing.tumblr.com Facebook.com/bleurg MySite.someserviceorother.xyz Other shiny service to promote your business? Orkut? MySpace? Bebo? …
  8. 8. You are the product!
  9. 9. Remember Posterous?
  10. 10. It’s about educating people (and dogs)
  11. 11. You need a domain
  12. 12. You could sell using their name…
  13. 13. Copyright Issues? • Simply put don’t register a domain with a trademark term • Just because bigbrand.tld is available doesn’t mean you can register / use it • Companies will protect their IP rights
  14. 14. The world is big!
  15. 15. How do you spell that?
  16. 16. IDNs • Know your target audience • English native speakers can’t type accents • First 4 new TLDs are ALL IDNs – 游戏 (xn--unup4y) – Chinese for “Game” – сайт (xn--80aswg) – Russian for “Web site” – онлайн (xn--80asehdb) – Russian for “Online” – Arabic for internet
  17. 17. Control • • • • Who is the domain registered to? Who gets the renewal notices?? Whois Privacy? Is the domain extension “safe” / “stable”? (think .ly .. )
  18. 18. Content on your servers
  19. 19. DMCA
  20. 20. Privacy
  21. 21. The NOT Pink Floyd slide
  22. 22. You’re unique … just like everyone else
  23. 23. When do you work?
  24. 24. What currency do you accept?
  25. 25. What’s your brand image?
  26. 26. What’s your brand image?
  27. 27. Promoting yourself!
  28. 28. SEO
  29. 29. Social Media
  30. 30. Move with the times!
  31. 31. The Future ..
  32. 32. Make the right moves..
  33. 33. Questions?
  34. 34. Thank You …
  35. 35. Credits • Logos image via http://www.flickr.com/photos/27845211@N0 2/2616906744/sizes/l/

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