Birst for SAP HANA
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Finally, you don’t have to choose between aging legacy BI or limited data discovery tools because Birst is now available on SAP HANA. The combination of Birst’s agile Business Intelligence and the lightning fast performance of HANA enables you to analyze more data, more quickly than ever before leading to new insights on how to improve the performance of your organization.
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Birst for SAP HANA
- 1. 1 Enterprise-caliber Cloud BI THINK FASTER WITH BIRST ON SAP HANA June 26, 2014
- 2. 2 WEBINAR NOTES Attendees Muted Upon Entry Please send questions using the online interface
- 3. 3 FEATURED SPEAKERS Richard Neale Director, Marketing Birst Pedro Arellano Sr. Director, Product Strategy Birst
- 4. 4 AGENDA • SAP HANA • Using HANA with Birst • Using Birst with HANA • Demonstration • Summary • Q&A
- 5. 5 WHAT IS SAP HANA • SAP HANA is an in-memory data platform – Speed of in-memory means it is well suited for performing real- time analytics and analyzing large datasets rapidly – Deployed in the cloud HANA ONE on AWS SAP HANA Cloud Platform – Deployed on-premise as an appliance “In-memory computing technology is increasingly emerging as a key enabler for the digital business by empowering the agility, Web-scale processing and fast decision making needed to respond to the business challenges of the digital era” - Massimo Pezzini, Vice President and Fellow, Gartner
- 6. 6 IN-MEMORY DATABASES • An IMDBMS is a DBMS that stores the entire database structure in memory without the use of spinning disk. Gartner: Taxonomy, Definitions and Vendor Landscape for In-Memory Computing Technologies Published: 17 October 2013
- 7. 7 ADVANTAGES OF USING HANA FOR BIRST • Lightning fast queries – Enable you to query more data in more complex ways – SAP’s own benchmark test: 100TB & 100 billion row data set = 1 Second response time • Highly interactive tools like Birst Visualizer benefit from the speed Database Time SQL Server 44 sec InfoBright 11 sec SAP HANA 130 mili-seconds 4 million records
- 8. 8 BIRST FOR EXISTING HANA DW Finance Data CRM Data Operations Data More Data (SQL, XML, File, MDX) DW Sandbox Sandbox Dashboards Ad Hoc Reports Unified Logical Model ODS Delivery Live Access Data Extract Public Cloud Appliance Predictive Private Cloud Automated Warehouse published mobile embedded real-time Web-based
- 9. 9 ADVANTAGES OF USING BIRST ON HANA • The only BI solution that can automate the building of a data warehouse in HANA – Greatly simplifies the process turning on AND making changes to HANA – And you can have live access to your existing data • Faster time to value for your HANA investment – Develop and deploy with agility – Respond quickly to new business requirements. • Significant cost savings through simpler admin and deployment
- 10. 10 MULTIPLE STEPS TO BUILD AN ANALYTICAL APPLICATION Get data Connect to Source Applications Arrange data De-normalize Data Answer business questions Visualize analytics Make data analytic-ready Create dimensional model Give data business meaning Create business model Conventional Analytical ETL tools (Informatica, etc…) OLAP and BI Tools (Microstrategy, QlikView, etc…) Visualization (Lumira, etc…) Data Warehouses (IBM, Oracle, etc…)
- 11. 11 END-TO-END AUTOMATION DRIVES AGILITY Automated Data Warehousing AND Automated Data Modeling Intelligent caching /routing Logical Layer Get data Connect to Source Applications Arrange data De-normalize Data Answer business questions Visualize analytics Make data analytic-ready Create dimensional model Give data business meaning Create business model
- 12. 12 END-USER CHALLENGE Freedom Individual Analysis Consistency Common #s Traditional BI Platforms Discovery Tools
- 13. 13 ANALYTICS NEEDS VARY Financial Advisor I want to track performance in specially designed dashboard Product Manager Can I ask some ad-hoc “business” questions – without touching the dirty data? Why do we spend so much time arguing over who has the “right” number?Sales Ops Manager VP of Supply Chain Distribute a report looking exactly this way every morning to thousand of clients
- 14. 14 TOOLS FOR EVERY END-USER FROM ONE LOGICAL MODEL IN ONE LOGIN Pixel Perfect Enterprise Reporting Distributed Interactive Dashboards Visual Data Discovery and Exploration Predictive Recommendations Rich Analytic Design Mobile Analytics
- 15. 15 Finance Data CRM Data Operations Data More Data (SQL, XML, File, MDX) DW Sandbox Sandbox Dashboards Ad Hoc Reports Unified Logical Model ODS HANA AS BIRST WAREHOUSE Live Access Data Extract Predictive Amazon Web Services Automated Warehouse Sharedfilestore Delivery published mobile embedded real-time Web-based HANA Appliance
- 16. 16 DEPLOYMENT OPTIONS • Option 1 – SAP HANA ONE and Birst both running in AWS cloud or… – SAP HANA (BYOL) and Birst both in AWS cloud – Automatic warehouse and/or live access • Option 2 – HANA runs in SAP’s cloud and Birst runs in Birst cloud – Live access only on your warehouse • Option 3 – HANA appliance and Birst on-premise – Automatic warehouse and/or live access
- 17. 17 Power to analyze any data Accuracy across all users Agility to handle new questions Enables all users with a set of tools unique to their needs Creates a single source of the truth for all data and business rules Automates process of taking raw data and making it analytic ready Single end-to-end Cloud BI platform UNIQUELY DELIVERING RESULTS It does You getWe Provide It Does You Get A unified business library BI Automation & Data Integration
- 18. 18 DEMONSTRATION
- 20. 20 Results • Metric-driven operational HR • 1500+ reports into 8 interactive dashboards • In-bound requests: 80% decrease • 3 FTE reduced to 1FTE • TTV: 57 days, no IT Why Birst? • Zero IT, Zero hardware, Zero software deployment • Business user self-service • Automatic detection of changing dimensions such as people changing positions • Multi-source analysis from Successfactors, Avaya & SAP Challenges • Diversity inclusion analytics across 21,000 employees before/after positional changes • HR Helpdesk and performance analytics for 21,000 employees DRIVE PRODUCTIVITY & EMPLOYEE SERVICE “Our HR Business Partners absolutely adore Birst. They believe anything is possible with Birst… if it is data, Birst can do it! And you can be as basic or as advance as you would like.” Laura Lewis, Sr. Specialist of HR Metrics Data Sources
- 21. 21 Results • Connect and handle data from complex SAP BW • Allow for flexibility in changes with FTE • Optimize opportunity to order process Why Birst ? • Key Technology: end-to-end Cloud BI – automated warehouse, semantic layer, and front-end while being managed by less than 1 resource • Flexibility and speed to deployment with Enterprise capabilities: everything in 1 application • Enterprise Cloud BI Business • Manufacture and develop video equipment and software for entertainment industry Challenges • 23 individual BU across 50 countries with highly configured products with frequent changes to orders • Costly and in-flexible SAP BW installation not responding at pace of business • Business moving at faster pace than systems AGILITY TO COMPETE IN HIGH-TECH ENTERTAINMENT INDUSTRY Data Sources
- 22. 22 WHO IS BIRST • Enterprise-Caliber BI Platform – born in the cloud • 10,000+ organizations rely on Birst across all verticals • Founded by Siebel Analytics veterans • 80+ Strategic Partners “ No. 1 in product functionality and customer (that is, product quality, no problems with software, support) and sales experience.” 2014 Business Intelligence and Analytics Magic Quadrant
- 23. 23 Q&A
- 24. 24 LEARN MORE • Learning zone – birst.com/resources • 30-day free trial – birst.com/free-trial • Contact us – info@birst.com – NA: (866) 940-1496 or +1 415-766-4800 – EMEA: +44 1483 397161
- 25. 25 THANKS
Editor's Notes
- SAP HANA One SAP’s words: this is our simplest entry point for SAP HANA and perfect for department scale projects, system integrators, independent software vendors, and innovative startups. Support is through an active community of HANA One users. Highlights Breakthrough in-memory platform in the cloud Real-time business with the simplicity of the cloud Licensed for productive use* 64GB Memory *License does not permit direct connection to other SAP Software except SAP Lumira. Flexible, pay as you go subscription pricing SAP HANA license + provider infrastructure
- Not a new concept Qlik, Tableau and other data discovery vendors have loaded data into memory for some time Declining memory prices, coupled with widespread adoption of 64-bit computing, continue to prime the market for in-memory analytics HANA is multi-node so it can scale
- CASE: Birst connects to existing HANA Warehouse through Live Access or Extract (no speed benefit) ( Birst warehouse is NOT HANA, but instead our own ) we treat like any other data source – Talking points: Birst connects to HANA either through a live access (no copy) or the option of managed data mashups when multiple sources need to be viewed. Value points:
- We solve the
- How does automated data warehousing work? The process of creating a data warehouse is typically a manual process. Connect to Source Applications Connect securely Extract data Full Incremental Denormalize Data Produce “aggregatable” data Create/flatten hierarchies for roll-ups Consolidate sources Cleanse data Create Dimensional Model Identify things that are to be aggregated Identify business entities that Manage changes and history Snapshots Slowly changing attributes Create Business Model Semantic layer Allows business users to create queries without knowing SQL or underlying physical structure Dsitrubute Insight Publish heavily pre-digested data (reports) Adhoc/ visualization Create interactive analysis (dashboards) Embed in other applications
- One of Birst’s primary design principles is to automate the data process, eliminating many of the manual and repetitive steps involved in making the data analytic ready. • Generation of logical models • Graphical UI for source mapping • Combining multiple data sources • Conforming and slowly changing dimensions Birst Cloud BI platform provides enterprise-caliber reports, dashboards, visualization, data discovery and automated data warehousing. All components share a single unified logical layer of metadata to provide consistent end user experience, sharing and collaboration.
- This drives a dichotomy in BI End users need to be able to analyse their information, their info is very different from others in the organisation, they will want to ask different questions, answer their own questions and draw their own conclusions However in general businesses want people to be on the same page How many people have come to meetings with different numbers , spend 20 mins arguing which is the right number instead of arguing about how to grow that number. “my spreadsheet is right” If everybody who has the same answers, the conversation goes much quicker, that has real value The problem – legacy BI is built around consistency. They are big and slow to develop but you get consistent metadata and you get consistent information. But slow and hard to role out, hard to get it to every corner of the org Discovery tools – emergence of a lot of tools (excel is the classic) where there is loads of freedom – can’t wait for the waterfall approach especially in a low priority dept. You get a lot of freedom but no consistency
- Lastly … to compound the problem … your users have varying analytic needs Tell story of each ‘persona’ – At end of the day – you have the same problem as before – because you have a different tool for each user’s situation, you get different answers to same question – And you cannot change your business….
- CASE: SAP HANA is Birst Data Warehouse Talking points – the full power of Birst data automation, and Built in ETL – can be leveraged by HANA. We are only solution in market, that actually can perform transformations in the database (so more like ELT) – where we leverage full power of HANA, by ensuring the data going into HANA does not leave– instead it is transformed in HANA– and made available for Analytics right in WH. With Birst, you get performance improvement of not moving the data, reduced management overhead Value Points to IT: Reduced time/resources spent on ETL to get data into warehouse Reduced human error associated with manual scripting and data loading Additional capabilities through automated data warehouse (time series measures, conformed time dimension, etc…) Speaking Points – as necessary with technical audience: This is available on Birst Cloud in 5.12 Data Warehouse automation - Data bulk loaded will go through standard Birst automation process (full automation) – and become Birst Star Schema. Birst will control this process, but the customer will manage the over all WH. ((note – this means they could “break” the Birst WH)) – it is their responsibility to NOT break it. Query flow A report is called from front end or API – which results in Query being generated – Birst will look in Birst Cloud for Cache before going to DB. If no cache available, Birst will send query string to HANA– the query will be executed on Amazon or SAP cloud or appliance – and the result set will be sent back to Birst– where Birst will return result set to original requestor (API or front end report)
- BYOL = bring your own licence, customer needs a HANA license and hosts in AWS whereas HANA ONE includes a HANA licence
- We have talked a lot about the different capabilities of Birst. Let’s quickly summarize: End-to-end cloud BI: a single application in the cloud. That that covers entire analytics problem from messy data to unique tools for each user. And it’s in the Cloud – zero cost upgrades, Zero hardware costs. Only 1 FTE to manage it. This is Power. A unified business library – a single logical layer – that gives you data synergy across the organization – that solves that problem of arguing over who has the right number. It gives a repeatable way for you to perform analytics. Consistency which is what the enterprise needs. Automation – we have out-thought the other folks – we have automated a large piece of that hard, messy data management pieces. This means very FAST deployments – but even FASTER response times to changes. Analytics changes, people’s needs change, data they want grows – automation gives you the agility to consistently respond to those needs
- In fact today – we support over 4000 organizations …from Enterprise organizations with enterprise issues like Citrix or AT&T or Kaplan…and rapidly growing mid-market companies like GoPro, Jive, and Build.com – and Cloud providers who Embed our solution in their application like Aria or Host Analytics These leading organizations depend on Birst – to solve real problems. Real fast. We are quite proud of our customer relationships. It has earned us many mentions in the press – and we strive hard every day to deliver real results. Fast. In fact – in a recent Net Promoter Survery – we received a rating of 34. What does this mean? It’s higher than most SaaS software companies –folks like SFDC are in the twenties… and if you can get over 50 you are considered to be one of the best Brands for customer satisfaction in world! If you want – here are other results you can mention on customers: You can also tell a customer story on this slide. If relevant, you can pull in some of the customer success story slides. 20% increase incremental revenue (Hard Dollar) 5X Inventory Turns (Citrix) 1500 reports to 8 dashboards (Kellogg’s) 12% Revenue Increase (True) 80% decrease in service requests (Kellogg’s) 83% Revenue Growth (Rodan and Fields)
- Kelloggs: massive organization with employees across globe. They are best known for Cereal, also do many other consumer products. With employees across multiple functions, serving customers across many different countries and cultures, Diversity Inclusion has become a company key tenant. They have found that business units and departments with a diverse set of employees are consistently top performing groups. Because of that, each General Manager / Department leader has an MBO for Diversity Inclusion that ties directly to their compensation. If they do not hit the Diversity Inclusion goals, they don’t get full bonus – and it’s likely the group will not perform at top level. However, with groups that reach into hundred employees easily, that is tough for a GM/VP to manage – they needed to rely on HR to help them hit these goals. To achieve this, Original situation: HR team had to generate 1500+ report on Diversity Inclusion from SAP – once a quarter From start to finish it took 3 people full-time, crunching data, for 3 weeks straight If you were GM – you needed this information, and you needed now to make hiring, promotion, termination, etc.. Within the quarter – the HR team would have to re-run all numbers again for that group – and it might take a week to get results back. GM’s were not getting information in enough time to make hiring, term, promotion decisions Some GMs were missing bonuses, some data was incorrect, and they possibly were incorrect in submitting these reports – which was required as a government contractor VP of HR needs a solution. Business need – Need to analyze Diversity Inclusions statistics across 21,000 employees - not as easy as it sounds – people change positions all the time “Where do you count a white female aged 34 who was in one division for Q1 and then in a different division for Q2, Q3, and then another one for Q4? You need to know exactly where she was in each time period. Technology Solution – people changing positions - > that requires a technology called a ‘slowly changing dimension.’ Don’t worry too much about the term, but know that it can only be handled by BI solutions that include a warehouse –and Birst handles it automatically for you. Business need – IT was incredibly busy with a full blown SAP upgrade. They didn’t have the resources to support HR to address the Diversity Inclusion analytics. HR team knew they needed BI – but had only business analyst in HR, and no IT support. They needed a solution that would meet their business needs, but would not require any software to be installed, no hardware to be maintained, and would not require It support in future. They needed something their business analyst could manage on their own. n Technology Solution –Birst 100% cloud based BI, requires no IT to set up (automated data modeling), no hardware or software (100% in cloud) – Because it is end-to-end – it also met the hard requirements like slowly changing dimensions. Birst’s automated warehouse did all the hard technical stuff for them – and was easy for them to deploy and maintain – in fact – they expanded the use cases (more on that in a second) Business need– during each quarter – there were constant request to HR from GMs from various departments in different regions. HR team had to manually re-run analytics to determine where that department was in their diversity inclusion goals. Some numbers were inaccurate due to people changing positions and it took too long to get response back to the business leaders. They needed that information at their finger tips at all times, so they could make critical personnel decisions Technology Solution – With Birst they turned 1500+ reports into 8 interactive dashboards – and gave Business Users access to these dashboards. The business users literally just logged in to Birst and see where they stand at that instant and can make critical decisions instantly. In-bound requests for help on such matters dropped 80% - giving back HR managers and Business analyst at least 10% of their time – on those requests. With the 1500 reports totally automated and lack of in-bound requests, the former 3 FTE -3 week death march – was reduced to 1 FTE part time over 1.5 weeks. This was all made possible with a set of technology capabilities that you won’t find in other systems. Only Birst delivers that solution. What does HR team do with this extra time? They decided to make HR more strategic – to make HR metrics driven and better match productivity, to compensation, to better identify and retain top performers. To help provide better service to their employees, How did they do this? They brought all of that data from various different sources into Birst – and deployed a single HR dashboard. This includes data from Successfactors for performance, SAP for compensation, Avaya for help desk, and spreadsheets and other data sources… They may capture data about their business in SAP , Avaya, and SuccessFactors -> but they drive improvement in business by Using Birst. They went from tactically using spreadsheets to report on Diversity requirements, to driving the business with strategic HR, and improved overall job satisfaction greatly amongst HR team. This was made possible with no IT involvement. Only business analyst Senior Specialist in HR Metrics help lead the project selection.
- Grass Valley develops and produces technology and services for the video and broadcast industry, with a broad offering of "glass to glass" solutions for live video production, news and playout. It operates with direct sales and services operations around the world. Use SAP and SAP BW but found that BW could not keep pace with changing business requirements. Use Birst both to connect to BW and build new data warehouses and reports in the cloud. Delivers agile BI to business at the same time as supporting existing data sources. Also cost of support is significantly lower with Birst being managed by less than 1 FTE