Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Going MAD: A Framework For Delivering Pervasive BI Solutions

7,532 views

Published on

A presentation from TDWI's 2009 Executive Summit in San Diego. This presentation is by Wayne Eckerson, TDWI's Director of Research. For more information on TDWI, please visit http://www.tdwi.org

Published in: Technology, Business
  • Be the first to comment

Going MAD: A Framework For Delivering Pervasive BI Solutions

  1. 1. Wayne Eckerson Director, TDWI Research Going MAD: A Framework for Delivering Pervasive BI Solutions
  2. 2. Agenda <ul><li>Barriers to usage </li></ul><ul><li>Self-service BI </li></ul><ul><li>MAD Framework </li></ul><ul><ul><li>“ Self Service BI or Self Serving BI?” </li></ul></ul>
  3. 3. Pre-DW: IT and User Imprisonment
  4. 4. The Data Warehouse
  5. 5. Post DW: Liberation!
  6. 6. But old habits are tough to change… … and the report backlog got BIGGER!
  7. 7. What now?
  8. 8. Give them self-service BI tools! Let them eat cake!!! Marie Antoinette
  9. 9. BI Tool Liberation
  10. 10. Percentage of Active BI Users Based on 675 respondents, Wayne Eckerson, “Pervasive BI: Techniques and Technologies for Deploying BI on an Enterprise Scale,” TDWI Research, 2008.
  11. 11. Close Inspection <ul><li>Power Users (20%) </li></ul><ul><li>Create lots of reports </li></ul><ul><li>Create inconsistent reports </li></ul><ul><li>Create runaway queries </li></ul><ul><li>Waste time & money </li></ul><ul><li>Casual Users (80%) </li></ul><ul><li>Can’t find the right report </li></ul><ul><li>No single version of truth </li></ul><ul><li>Slow response times </li></ul><ul><li>Too complex to use </li></ul>
  12. 12. Barriers to Usage Based on 675 respondents, Wayne Eckerson, “Pervasive BI: Techniques and Technologies for Deploying BI on an Enterprise Scale,” TDWI Research, 2008.
  13. 13. Ways to Accelerate Usage Based on 675 respondents, Wayne Eckerson, “Pervasive BI: Techniques and Technologies for Deploying BI on an Enterprise Scale,” TDWI Research, 2008.
  14. 14. Common Definition of Self Service BI <ul><li>“ Empower users to create their own reports so users get what they want when they want it without having to ask IT.” </li></ul>
  15. 15. So what do users really want?? <ul><li>Do they want to: </li></ul><ul><li>1) Form queries to retrieve and format data?? </li></ul><ul><li>OR… </li></ul><ul><li>2) Monitor & analyze data to make decisions?? </li></ul>
  16. 16. How to create a report <ul><li>Log on to your BI tool. </li></ul><ul><li>Remember how to use your BI tool. </li></ul><ul><li>Find the query panel OR… </li></ul><ul><li>Find an existing report to extend. </li></ul><ul><li>Select query objects… </li></ul><ul><li>Figure out what the query objects mean. </li></ul><ul><li>Place query objects in the right bands or frames. </li></ul><ul><li>Format the report output. </li></ul><ul><li>Format the report output again… and again…. </li></ul><ul><li>Schedule the report. </li></ul><ul><li>Try to find the report the next time you log in! </li></ul>
  17. 17. Usability Self service
  18. 18. Two Types of Self-Service <ul><li>Ad hoc report creation (Power Users) </li></ul><ul><ul><li>Select facts and measures from a folder </li></ul></ul><ul><ul><li>Query databases; Format output </li></ul></ul><ul><ul><li>“ Ad hoc BI” </li></ul></ul><ul><li>Ad hoc report navigation (Casual Users) </li></ul><ul><ul><li>Click to drill, filter, or navigate </li></ul></ul><ul><ul><li>Select filters; respond to prompts </li></ul></ul><ul><ul><li>“ Tailored delivery” </li></ul></ul>
  19. 19. What is Tailored Delivery? <ul><li>Ad hoc report navigation </li></ul><ul><li>An interactive, information sandbox! </li></ul><ul><li>- A more elegant way to deliver self service to casual users! </li></ul><ul><li>- Meets 60%-80% of the information needs of 80% of the users </li></ul>
  20. 20. What is Tailored Delivery? <ul><li>A layered information delivery system </li></ul><ul><li>Tailored to a specific group of users </li></ul><ul><li>That individuals can personalize </li></ul><ul><li>A performance dashboard or parameterized report </li></ul>
  21. 21. Tailored Delivery <ul><li>Each contains about 20 dimensions and 12 metrics </li></ul><ul><li>Users think they are doing “ad hoc” but they’re not </li></ul><ul><li>Each can replace dozens or hundreds of reports </li></ul>
  22. 22. Performance Dashboard Detailed Data Summarized Data Graphical Data Detailed Data MAD Sandbox Executives/ Managers Analysts Workers Users M onitor A nalyze D rill thru Functionality
  23. 23. Cisco System’s BI Framework Measure Performance Improve Accountability Increase Productivity Intelligence & Knowledge Intelligent Business Actions Information & Data Purpose, Audience, Architecture Actionable Metrics Contributing Metrics Detail Metrics
  24. 24. This is Insane!! Not MAD Detailed Data Summarized Data Reports OLAP Spreadsheets Everyone Analysts Managers Graphical Data
  25. 25. Evolution – Double MAD! Detailed Data Summarized Data Graphical Data Detailed Data M odel A dvanced Analytics D ecide & Do Functionality Adjacent Applications M onitor A nalyze D rill thru
  26. 26. User Inventory – New School Tailored Ad hoc Drill thru Analyze MAD Dashboard Data Mining Predict Excel/Planning Visual discovery BI search Tool OLAP/Visual discovery Excel/Planning Report design tool MAD Dashboard Tool Task Task Analyze Monitor Plan Create plans Drill thru Discover trends Analyze 20% of the Time 80% of the Time Issue queries Author Power Users Monitor Casual Users
  27. 27. Who develops the MAD Framework?
  28. 28. IT must be totally involved!! - Understand users and business processes! <ul><li>Train “super users” to create ad hoc reports! </li></ul>- Develop and manage the MAD framework! <ul><li>Evaluate super user extensions to MAD! </li></ul>
  29. 29. Summary <ul><li>Gut check: Self-service or self serving BI? </li></ul><ul><ul><li>You can’t abdicate responsibility! </li></ul></ul><ul><ul><li>Engage with users to liberate yourself! </li></ul></ul><ul><li>Tailored BI is the key </li></ul><ul><ul><li>A more elegant way to implement self service </li></ul></ul><ul><ul><li>The key to pervasive BI </li></ul></ul><ul><ul><li>Know your users and their roles </li></ul></ul>Summarized Data Graphical Data Detailed Data Detailed Data

×