2011 Trend Forecast for the Home Furnishing & Antique Industry from V&M Founder Bill Indursky presented at High Point Spring Furniture Market

2. With me…
BILL THE ANTIQUE GUY

3. Auntie-Q

4. VandM.com

7. Antique & Design Center & VandM.com
LECTURE SERIES
Monday, April 4, 2011 2:00pm - 3:15pm
Bill Indursky - Trend Forecast For The Antique and Home Décor Industry
Monday, April 4, 2011 3:30pm - 4:45pm
David Lindquist - Antique Furniture--What to Know Before You Buy.
Tuesday April 5, 2011 10:30am - 11:45am
Charles Hanlon - Classic Elements of Modern Design
Tuesday April 5, 2:00pm - 3:15pm
Shayne Hart - FROM BUSINESS TO BRAND: How to go from unlocking the doors to unlocking your potential.
Tuesday April 5, 2011 3:30 - 4:45pm
Barbara Segal - The Value of Social Media in Today’s Design World

8. VandM.com’s
2011 TREND FORECAST

9. EVOLUTIONARY
OR
REVOLUTIONARY?

10. 2011 ?

11. 2011 ?
EVOLUTIONARY
YEAR

12. Factors
- Major Cultural Trends
- Political
- Social
- Economic
- Review All the Visual Arts
- Like Fashion Design
- Art World
- Home Decor
- Use VandM’s Advanced Statistical Reporting

13. Four Key Trends
- Austere Luxury: Revisiting the early 1990s
- Sartorial Servitude: The WPA for Today
- Artistic Extension: Artist As Environmental Designer
- Unfettered Form: Clean Line Traditional

14. Austere Luxury:
Revisiting the 1990s
- Clean traditional Lines
- Luxe details
- Tone-on-tone
- Texture-on-texture

15. Why are We
Revisiting the 1990s?
1990s Today
- Crash of the Big late 1980s - Crash of the Big late 2000s
- Rise of Models as Celebrity - Rise of Everyday People as Celebrity
- Rise of American Luxe Sportswear - American Luxe Sportswear is back

16. Camel + Grey

19. Visual Texture

22. Austerity

25. Luxe Details

28. Classic Patterns

31. Plush & Textured
Rugs

33. Faded Rich Fabrics

35. Textured Wallpaper

40. Sartorial Servitude:
The WPA for Today
- Rich muted color
- Dust bowl pastels & an ice palette
- Simple furnishings on a more grand scale
- Practical textured fabrics
- Tailored soft furnishings
- Suiting fabrics used in home decor

41. Why are We
The WPA for Today
1920s Today
- Depression - Depression
- Work Program for Artist - Work Program for New Energy
& infrastructure & infrastructure
- Massive global disasters - Massive global disasters
- Formation of Unions - Re-Formation of Unions?

43. Dustbowl Pastels

46. Camel + Grey

49. Rich Muted Color

54. Importance of Stone

58. Natural & Earth
Materials

60. Pattern

65. Artistic Extension:
Artist As
Environmental Designer
- Quirky personal style and spaces
- Sculptural and one-of-a-kind items
- Integration of art into spaces / art installations
- No more hotel rooms or furniture showrooms

66. Why
Artistic Extension?
1900s Today
- Building up of Individual Rights - Florishing of Power of the People

68. Artist Made
Sculptural Furniture

74. Gold

77. Unique and Quirky

83. Unfettered Form:
Clean Line Traditional
- Lack of ornament
- Traditional proportions and shapes
- Bare bones and essence of past ears
- A new Universal movement / man’s relation to objects

90. What Sold in 2010?
44% THE MODERNS
24% Mid-century Modern
20% Modern
33% THE TRANSITIONALS
21% Industrial and Americana
7 % Hollywood Glamour/Transitional
3% Deco
2% Art Nouveau
23% THE TRADITIONALS
21% Traditional
2% Asian

91. What are the
Big Cultural Trends?
- Uncertain Economy
- Rise of an Individual Power

92. How Will Those
Factors Manifest?
- Curate
- Value (not cheap but good worth)

93. What does this mean
For the home décor
industry?
- Give people ways to make their own
- Produce things of value but not cheap

94. What Will This Mean
For Furniture?
- Go back to over-scaled furniture
- Comfortable but tailored
- About unique pieces
- Modernize Classics / Reinterpret History

95. What Will This Mean
For Collectibles
- Interest in Modern Classics
- Interest in Classics that look already Modern
- Collecting will be on the uptrend
- Pick bare bones good

96. HOT PICKS
- American Silver
- Stone Sculpture
- Small Side Tables
- Photography
- Unique Pillows
- American Folk Art
- Quality Furniture
- Sculptural Furniture

97. 2011
Will be the year that
1989 battled 1993.

98. 2012?

99. 2012?
Growing strength of 1989.
Darker richer interiors.

100. Want More?
Check out
VandM.com