What Social Media Is and Isn't

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Presentation to Greater Frederick Advertising Federation in March 2009. The discussion was an overview on what Social Media is, what it isn't and how to start using it as part of your marketing plan.

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What Social Media Is and Isn't

  1. 1. Beth Schillaci Social Media: What it is, What it isn’t and How to do it Right
  2. 2. Dr. Vannevar Bush Memex
  3. 3. Web 1.0
  4. 4. Web 2.0
  5. 5. Adoption Funnel Awareness Consideration Purchase
  6. 6. Customer Megaphone Use Form Opinion Share Opinion
  7. 7. The Big Picture Prospect Customer Purchase WOM
  8. 8. Social Media is Not That Different from Other Forms of Marketing
  9. 9. Tools are NOT Social Media
  10. 10. <ul><li>Social Media IS </li></ul><ul><li>Transparency </li></ul><ul><li>Engagement </li></ul><ul><li>Pull </li></ul><ul><li>Backchannel </li></ul><ul><li>Dell </li></ul><ul><li>Social Media ISN’T </li></ul><ul><li>Ghostwriting </li></ul><ul><li>Talking </li></ul><ul><li>Push </li></ul><ul><li>Advertising </li></ul><ul><li>Wal-Mart </li></ul>
  11. 11. How To Do It Right
  12. 12. Set Goals
  13. 13. Define Your Target Audience
  14. 14. Listen First
  15. 15. Create Your Strategy
  16. 16. Learn the Etiquette
  17. 17. Engage
  18. 18. Monitor
  19. 19. Rinse & Repeat
  20. 20. Challenges
  21. 21. Some Social Media Tools Social Networks Bookmarking Blogs Syndication Video Sharing YouTube uStream Blinkx Blip.tv vMix Revver Podcast Crackle GrindTV Vimeo flickr Mixpo My Photo Album PBase webshots Smugmug PrintRoom Picture Trail PhotoBucket metacafe Kodak Gallery Fotki dotphoto care2 Photo Sharing
  22. 22. What Does This Mean To You?
  23. 23. 3 Core Social Networks

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