Your SlideShare is downloading. ×
What Social Media Is and Isn't
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

What Social Media Is and Isn't

318

Published on

Presentation to Greater Frederick Advertising Federation in March 2009. The discussion was an overview on what Social Media is, what it isn't and how to start using it as part of your marketing plan.

Presentation to Greater Frederick Advertising Federation in March 2009. The discussion was an overview on what Social Media is, what it isn't and how to start using it as part of your marketing plan.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
318
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Beth Schillaci Social Media: What it is, What it isn’t and How to do it Right
  • 2. Dr. Vannevar Bush Memex
  • 3. Web 1.0
  • 4. Web 2.0
  • 5. Adoption Funnel Awareness Consideration Purchase
  • 6. Customer Megaphone Use Form Opinion Share Opinion
  • 7. The Big Picture Prospect Customer Purchase WOM
  • 8. Social Media is Not That Different from Other Forms of Marketing
  • 9. Tools are NOT Social Media
  • 10.
    • Social Media IS
    • Transparency
    • Engagement
    • Pull
    • Backchannel
    • Dell
    • Social Media ISN’T
    • Ghostwriting
    • Talking
    • Push
    • Advertising
    • Wal-Mart
  • 11. How To Do It Right
  • 12. Set Goals
  • 13. Define Your Target Audience
  • 14. Listen First
  • 15. Create Your Strategy
  • 16. Learn the Etiquette
  • 17. Engage
  • 18. Monitor
  • 19. Rinse & Repeat
  • 20. Challenges
  • 21. Some Social Media Tools Social Networks Bookmarking Blogs Syndication Video Sharing YouTube uStream Blinkx Blip.tv vMix Revver Podcast Crackle GrindTV Vimeo flickr Mixpo My Photo Album PBase webshots Smugmug PrintRoom Picture Trail PhotoBucket metacafe Kodak Gallery Fotki dotphoto care2 Photo Sharing
  • 22. What Does This Mean To You?
  • 23. 3 Core Social Networks

×