What Social Media Is and Isn't
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Presentation to Greater Frederick Advertising Federation in March 2009. The discussion was an overview on what Social Media is, what it isn't and how to start using it as part of your marketing plan.
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What Social Media Is and Isn't
- 1. Beth Schillaci Social Media: What it is, What it isn’t and How to do it Right
- 2. Dr. Vannevar Bush Memex
- 3. Web 1.0
- 4. Web 2.0
- 5. Adoption Funnel Awareness Consideration Purchase
- 6. Customer Megaphone Use Form Opinion Share Opinion
- 7. The Big Picture Prospect Customer Purchase WOM
- 8. Social Media is Not That Different from Other Forms of Marketing
- 9. Tools are NOT Social Media
- 11. How To Do It Right
- 12. Set Goals
- 13. Define Your Target Audience
- 14. Listen First
- 15. Create Your Strategy
- 17. Engage
- 18. Monitor
- 19. Rinse & Repeat
- 20. Challenges
- 21. Some Social Media Tools Social Networks Bookmarking Blogs Syndication Video Sharing YouTube uStream Blinkx Blip.tv vMix Revver Podcast Crackle GrindTV Vimeo flickr Mixpo My Photo Album PBase webshots Smugmug PrintRoom Picture Trail PhotoBucket metacafe Kodak Gallery Fotki dotphoto care2 Photo Sharing
- 22. What Does This Mean To You?
- 23. 3 Core Social Networks