New Products from the Tobacco Industry

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    New Products from the Tobacco Industry - Presentation Transcript

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    8. 1200 people die every day in the U.S. from tobacco related illnesses
    9. That’s around 440,000 a year
    10.  
    11. 5 million people die every year around the world
    12. 4,000 people under 18 try tobacco for the 1st time everyday 1,000 become regular smokers
    13. Then, why would the tobacco industry need to make new products?
    14. Replace their customers
    15.  
    16. Now what? Discourage people from quitting Make it easier to use in public
    17. What else? Beat FDA regulation
    18.  
    19. Marlboro Mix 9
    20. Marlboro Mix 9
          • A kretek – cloved with fruit flavor
          • Launched in Indonesia
          • Aimed at urban population
          • (90% smoke cloves)
          • Contains 2x as many chemicals
          • Only costs $.78
    21. Marlboro INTENSE
    22. Marlboro INTENSE
          • Shorter
          • Much more INTENSE flavor
          • Much more INTENSE effects
    23. Marlboro Snus
    24. Marlboro Snus
          • Smokeless pouches
          • Keep in mouth until dissolved
          • Smokeless, not dangerless
    25. Marlboro Snus Spearmint
    26. Camel #9
    27. Camel #9
    28. Camel #9
    29. Camel #9
          • Aimed at girls and women
          • Promoted unlike an other product
          • Huge on the ground promotion
    30.  
    31.  
    32. Camel #9
    33. Camel #9
    34. Camel #9
    35. Camel #9
    36. Camel #9
    37. Camel #9
    38.  
    39. Camel Crush
          • Squeeze the filter for custom
          • Menthol flavor
          • Menthol is mint flavored
          • Coats the throat
          • Makes the experience interactive
    40.  
    41. 80% of first cigarette experience is with a Menthol
    42. Camel Nutty Menthol
    43. Camel Nutty Menthol
          • Test marketed in Asia
          • A new style of Menthol
          • Gives off aroma of nuttiness
          • Marketed as more socially
          • acceptable
    44. Camel Nutty Menthol
    45. Camel Nutty Menthol
    46.  
    47.  
    48.  
    49. Camel Dip
    50. Camel Dip Wintergreen coming soon
    51.  
    52. Camel Dissolvables
          • Sticks
          • Orbs
          • Strips
    53. Camel Sticks
          • Like a toothpick
          • Dissolves over 20-30 minutes
          • Continuously releases nicotine
    54.  
    55. Camel Orbs
          • Similar size as chewable vitamins
          • Lasts 15-20 minutes
          • Continuously releases nicotine
    56.  
    57. Camel Strips
          • Exactly like a breath strip
          • Dissolves the quickest
          • Continuously releases nicotine
    58.  
    59. Camel Dissolvables
          • Don’t know yet where they will
          • be placed in the store
          • Not yet tested outside of Camel
          • Easily transported
          • Easier to start
    60. Video
          • Encourage Congress to pass legislation
          • Ask convience store owners not to sell
          • or advertise these products
          • Educate other people about the dangers
          • of these products
          • Try to encourage the industry to stop
          • making these things
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