1200 people die every day in the U.S. from tobacco related illnesses

That’s around 440,000 a year

5 million people die every year around the world

4,000 people under 18 try tobacco for the 1st time everyday 1,000 become regular smokers

Then, why would the tobacco industry need to make new products?

Replace their customers

Now what? Discourage people from quitting Make it easier to use in public

What else? Beat FDA regulation

Marlboro Mix 9

Marlboro Mix 9 A kretek – cloved with fruit flavor Launched in Indonesia Aimed at urban population (90% smoke cloves) Contains 2x as many chemicals Only costs $.78

A kretek – cloved with fruit flavor

Launched in Indonesia

Aimed at urban population

(90% smoke cloves)

Contains 2x as many chemicals

Only costs $.78

Marlboro INTENSE

Marlboro INTENSE Shorter Much more INTENSE flavor Much more INTENSE effects

Shorter

Much more INTENSE flavor

Much more INTENSE effects

Marlboro Snus

Marlboro Snus Smokeless pouches Keep in mouth until dissolved Smokeless, not dangerless

Smokeless pouches

Keep in mouth until dissolved

Smokeless, not dangerless

Marlboro Snus Spearmint

Camel #9

Camel #9

Camel #9

Camel #9 Aimed at girls and women Promoted unlike an other product Huge on the ground promotion

Aimed at girls and women

Promoted unlike an other product

Huge on the ground promotion

Camel #9

Camel #9

Camel #9

Camel #9

Camel #9

Camel #9

Camel Crush Squeeze the filter for custom Menthol flavor Menthol is mint flavored Coats the throat Makes the experience interactive

Squeeze the filter for custom

Menthol flavor

Menthol is mint flavored

Coats the throat

Makes the experience interactive

80% of first cigarette experience is with a Menthol

Camel Nutty Menthol

Camel Nutty Menthol Test marketed in Asia A new style of Menthol Gives off aroma of nuttiness Marketed as more socially acceptable

Test marketed in Asia

A new style of Menthol

Gives off aroma of nuttiness

Marketed as more socially

acceptable

Camel Nutty Menthol

Camel Nutty Menthol

Camel Dip

Camel Dip Wintergreen coming soon

Camel Dissolvables Sticks Orbs Strips

Sticks

Orbs

Strips

Camel Sticks Like a toothpick Dissolves over 20-30 minutes Continuously releases nicotine

Like a toothpick

Dissolves over 20-30 minutes

Continuously releases nicotine

Camel Orbs Similar size as chewable vitamins Lasts 15-20 minutes Continuously releases nicotine

Similar size as chewable vitamins

Lasts 15-20 minutes

Continuously releases nicotine

Camel Strips Exactly like a breath strip Dissolves the quickest Continuously releases nicotine

Exactly like a breath strip

Dissolves the quickest

Continuously releases nicotine

Camel Dissolvables Don’t know yet where they will be placed in the store Not yet tested outside of Camel Easily transported Easier to start

Don’t know yet where they will

be placed in the store

Not yet tested outside of Camel

Easily transported

Easier to start

Video

Encourage Congress to pass legislation Ask convience store owners not to sell or advertise these products Educate other people about the dangers of these products Try to encourage the industry to stop making these things

Encourage Congress to pass legislation

Ask convience store owners not to sell

or advertise these products

Educate other people about the dangers

of these products

Try to encourage the industry to stop

making these things