Catalyst Killer Quotes Presentation


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This powerpoint goes over quotes from the tobacco industry as well as activities you can do with high school students so they can investigate more quotes from the tobacco industry.

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  • Well Hello! Thanks for taking the time to check out KILLER QUOTES! The presentation all about quotes from the tobacco industry. We’re going to go INSIDE on a bunch of secret documents the tobacco industry tried to keep from the public but we found a way to get a hold of. Let’s start out with a quick activity.
  • I know most class periods people tell you to put your cell phones away, but not this time! If you take your phone out, and text killerquote to 67463, it will text you back a quote from the tobacco industry. Read some of the quotes that you’ve gotten already.
  • This is a photo from the tobacco document repository in Minnesota. This is just one aisle, of millions of pages of documents. There are approximately 40 million pages of documents in this repository. We got these documents when the state of Minnesota sued the tobacco industry in 1996, and won! So now we can search through all their old documents, and reveal the truth.
  • This is a quote from an RJR executive, his company makes camel cigarettes. Someone asked him, do you use your own product, he replied with this quotes. “We don’t smoke [it]. We just sell it. We reserve the right to smoke for the young, the poor, the black and the stupid.”
  • These are 7 tobacco executives appearing before a senate hearing, each one raised their right hand, swore to tell the truth, and then said they didn’t believe tobacco was addictive. And this was in the late 90’s! It was a proven fact that nicotine was addictive and caused cancer.
  • Read quotes
  • So if there are 40 million pages of documents, how can we even find any????
  • There are great search engines that can help you find all these documents, this is You can search by company, topic, year, etc.
  • This is a different search engine, from the American Legacy foundation.
  • These are some famous quotes that different researchers have found.
  • These are different demographics of people that the tobacco industry targeted. Youth, Hispanics, Military people, woman, African Americans, etc.
  • These are different ways the tobacco industry advertised their product.
  • These are all the different kinds of animals the tobacco industry tested on. Rodents, hamsters, dogs, rabbits. Etc.
  • This is all the different ways the tobacco industry used animals for testing, from putting different chemicals on their fur, to having them ingest chemicals, to injecting them with different things.
  • This is a variety of different flavors tobacco companies have tried over the years, cola flavor, apple and sweet flavors.
  • These are other kinds of cigarette flavors Big Tobacco has tried.
  • This document talks about how they are working to target younger audiences.
  • These are different kinds of cigarettes they were thinking about.
  • RJR, Mar. 6, 1989
  • This article is terribly interesting, it talks about Philip Morris “tobacco ninjas”. Tobacco ninjas are people Philip Morris hired to promote their product secretly. (Read through document) They are meeting, just like we’re meeting here, but for the exact opposite purpose.
  • The next two documents talk about smoking in movies, and the tobacco industry paid certain actors to smoke certain kinds of cigarettes.
  • If you read this document it says they would pay Sly Stallone $250,000 to smoke in 5 movies. That’s a whole lot of CASH!
  • Killer quotes is a campaign that Catalyst did to get the word out about these documents. We toured across the state of MN talking to people about these documents.
  • This was one of our desktop wallpapers, available for download.
  • These are 3 different screenprinted posters we have.
  • This is a video we put together of the tour. ( If this attached video works, perfect. If you you can view it here.
  • So now you have the chance to dig into the documents yourself. We printed out a bunch of documents, start going through them, and find your own interesting documents, then share them with the rest of the group. Split into groups of 3-4, then we’ll report back in about 10 minutes.
  • Catalyst Killer Quotes Presentation

    1. 1. Killer Quotes: Using Big Tobacco ’ s own words against them . . .
    2. 4. From an R.J. Reynolds executive, as recounted by a former Winston model: “We don’t smoke [it]. We just sell it. We reserve the right to smoke for the young, the poor, the black and the stupid.”
    3. 6. Terrence Sullivan, a sales representative for R.J. Reynolds says: “We were targeting kids, and I said at the time it was unethical and maybe illegal, but I was told it was just company policy.” Sullivan remembers someone asking who exactly were the young people R.J. Reynolds was targeting - junior high school kids or even younger? The reply was: “They got lips? We want them.”
    4. 7. Where do we start??
    5. 8.
    6. 9.
    7. 10. To search: <ul><li>By key word (youth, candy flavor, animal testing, etc.) </li></ul><ul><li>Browse the “Popular Docs” </li></ul><ul><li>Search by tobacco company </li></ul><ul><li>Watch the “tutorial” video for all the tips . . . </li></ul>
    8. 11. Why Tobacco Docs? <ul><li>The tobacco industry targets youth, women, minorities, the LGBT community, and homeless people as “replacement customers” </li></ul><ul><li>They’ve used music, movies, sports, prizes, and more to market a deadly and addictive product </li></ul><ul><li>They test their products on dogs, baboons, rabbits, hamsters, rats, mice, and roosters </li></ul><ul><li>They are targeting developing countries as their next major markets </li></ul><ul><li>They’ve been lying about all of this for decades </li></ul><ul><li>There’s nothing better than using Big Tobacco’s own words against them! </li></ul>
    9. 12. “ The base of our business is the high school student.” Lorillard, 1978 “Today’s teenager is tomorrow’s potential regular customer.” Philip Morris, 1981 “If our company is to survive and prosper over the long term we must get our share of the youth market.” R.J. Reynolds, 1973
    10. 27. 12
    11. 31. WHAT TO PRESENT <ul><li>Find 3 Ads or quotes that you found interesting, and why you found them interesting </li></ul><ul><li>An idea for an activism events that have to do with the quotes or documents </li></ul>
    12. 32. KILLER QUOTES: <ul><li>Project 1200 (a.k.a. 1200 Shoes) </li></ul><ul><li>Sweet deception </li></ul><ul><li>Post-its and palm cards </li></ul><ul><li>Chalk walk </li></ul><ul><li>Mobile memorial </li></ul>Ideas for tobacco document activism in your community