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Manipulation 101 - Big Tobacco Exposed

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Manipulation 101 - Big Tobacco Exposed

  1. 1. M101 Logo
  2. 4. Tobacco Industry Video
  3. 5. The Tobacco Industry <ul><li>- Tobacco is the only product that when used as intended will kill you. </li></ul><ul><li>- The tobacco industry has spent billions of dollars and years in research to addict a new generation of smokers. </li></ul><ul><li>- The tobacco industry says they’re </li></ul><ul><li>changing, but are they really? </li></ul>
  4. 7. Nationwide Stats <ul><li>440,000 people die per year from tobacco </li></ul><ul><li>Three 747’s crashing every day </li></ul><ul><li>Titanic sinking every day </li></ul><ul><li>Entire city of </li></ul><ul><ul><ul><li>Portland, Oregon </li></ul></ul></ul><ul><ul><ul><li>Minneapolis, Minnesota </li></ul></ul></ul><ul><ul><ul><li>Kansas City, Missouri </li></ul></ul></ul><ul><ul><ul><li>5,600 People die in MN every year </li></ul></ul></ul>
  5. 9. Worldwide Stats <ul><li>5 million people die each year from smoking </li></ul><ul><li>Population of MN - 5,019,720 </li></ul>
  6. 10. Evil Empire Global Killer Video
  7. 11. What makes them so deadly? <ul><li>4,000 chemicals - 50 carcinogens </li></ul><ul><li>Arsenic, Ammonia, Carbon Monoxide, Formaldehyde, urea (Show pics of these things) </li></ul><ul><li>&quot;Would disclosure of urea as a tobacco additive have a negative effect on consumer perception given that it is a constituent of urine?” - 1993 British American Tobacco Memo </li></ul>
  8. 13. Menthols? <ul><li>Heavily marketed to African Americans. </li></ul><ul><li>Intended to make the first cigarette less unpleasant. </li></ul>
  9. 14. Menthols Contd <ul><li>“ Menthol cigarettes are associated with higher carbon monoxide concentrations than non-mentholated cigarettes.” (Journal of Chest Physicians) </li></ul><ul><li>“ Smokers of menthol cigarettes have three times the exposure to cancer-inducing agents as those who smoke non-menthol cigarettes.” (American Health Foundation) </li></ul>
  10. 15. American Spirits Safe? No. <ul><li>“… .the smoke from the Pure, Gold and Natural American Spirit cigarettes, like the smoke from all cigarettes, contains numerous carcinogens and toxins, including tar and carbon monoxide. </li></ul><ul><li>Federal Trade Commission Doc April 27, 2000 </li></ul><ul><li>Non-additive cigarettes like American Spirits are just as harmful as “regular” cigarettes and in fact might promote even heavier smoking and introduce new risks. (2002 National Institute on Drug Abuse) </li></ul>
  11. 16. Are Light Cigarettes Healthier? <ul><li>People who switch to light cigarettes from regular cigarettes inhale the same amount of hazardous chemicals. (National Cancer Institute) </li></ul><ul><li>The increase in lung cancer risk is similar in people who smoke medium tar cigarettes (15-21 mg), low tar cigarettes (British Medical Journal </li></ul>
  12. 17. Lights Cigs Video
  13. 18. Secondhand Smoke Facts <ul><li>Minnesota kids exposed to secondhand smoke at home - 282,000 </li></ul><ul><li>Each year secondhand smoke kills 50,000 people. </li></ul><ul><li>Restaurant, bar and casino workers are exposed to secondhand smoke at a level 300-600% higher than other workers. </li></ul>
  14. 19. Statistics Wrap Up Slide <ul><li>440,000 Americans die each year from tobacco-related illness </li></ul><ul><li>5 million people die worldwide each year from tobacco </li></ul><ul><li>Lights aren’t light </li></ul><ul><li>Menthols aren’t just candy </li></ul>
  15. 20. TOBACCO INDUSTRY <ul><li>The tobacco industry has spent billions of dollars and years in research to addict a new generation of smokers. </li></ul>
  16. 21. Who is Big Tobacco? <ul><li>Philip Morris (Altria Group) </li></ul><ul><ul><li>Marlboro, Virginia Slims, Parliaments </li></ul></ul><ul><li>RJ Reynolds/ Brown & Williamson </li></ul><ul><ul><li>Camels, Winston, KOOL, Lucky Strike </li></ul></ul><ul><li>Lorillard </li></ul><ul><ul><li>Newport </li></ul></ul>
  17. 22. Secrets of a Tobacco Exec Video
  18. 23. $12.5 billion in marketing Where do they spend it all? <ul><li>Magazines, Outdoor Advertisements, Newspapers, Sponsorships, giveaways </li></ul><ul><li>$213.5 million Spent in MN </li></ul>
  19. 24. Who do they market to and spend all that money on? <ul><li>Women </li></ul><ul><li>Minorities </li></ul><ul><li>People in Third World Countries </li></ul><ul><li>Teens, why? </li></ul>
  20. 25. Why are teens a good market? <ul><li>More easily addicted </li></ul><ul><li>More brand loyal </li></ul><ul><li>More likely to ignore health consequences </li></ul><ul><li>More valuable because of lifelong addiction </li></ul>
  21. 26. What they think of you <ul><li>“ Today's teenager is tomorrow's potential </li></ul><ul><li>regular customer.” </li></ul><ul><li>1981 Philip Morris market research report on young smokers </li></ul><ul><li>“ Younger adult smoker (14-24) are the only source of replacement smokers” </li></ul><ul><li>1984 RJR Report, “Young Smokers: Strategies and oppurtunites.” </li></ul>
  22. 27. What they think of you <ul><li>&quot; We don't smoke that stuff. We just sell it. We reserve the right to smoke for the young, the poor, the black, and the stupid. &quot; 1971 RJR Executive </li></ul>
  23. 28. They say they are changing <ul><ul><li>They say they aren’t targeting teens </li></ul></ul><ul><ul><li>They say they’re addressing teen smoking by making anti-tobacco ads </li></ul></ul><ul><ul><li>They say they are giving back to the community through philanthropy </li></ul></ul>
  24. 29. <ul><li>Quote from PM saying we want youth to stop smoking. Or ad, or something, else </li></ul>
  25. 30. Targeting Teens <ul><li>“ It’s a well-known fact that teenagers like sweet products, honey might be considered.” 1972 Brown & Williamson memo </li></ul><ul><li>&quot;Our strategy becomes clear for our established brands, direct advertising appeal to the younger smokers.&quot; </li></ul><ul><ul><li>1974 presentation to RJR's board of directors. </li></ul></ul>
  26. 31. <ul><li>“The ability to attract new smokers and develop them into a young adult franchise is key to brand development.” 1999 Philip Morris report </li></ul>
  27. 32. Screwed Video
  28. 33. Targeting Teens Today October, 2004 <ul><li>Brown & Williamson (makers of KOOL & Lucky Strike) were sued by the states of Illinois, New York and Maryland </li></ul><ul><li>They agreed to cut back their “KOOL Mixx” campaign which was directly targeting teens </li></ul>
  29. 34. Ads, and Ad breakdown <ul><li>Think of ways to make it interactive and fun. </li></ul>
  30. 37. <ul><li>Tobacco is Wacko anti-tobacco ad breakdown </li></ul>
  31. 38. “Anti” Youth Smoking Ads <ul><li>A 1973 memo summarizing a meeting of representatives from the major cigarette companies, including Philip Morris and RJ Reynolds, the representative from British American Tobacco states “This is one of the proposals we shall initiate to show that we as an industry are doing something about discouraging young people to smoke. This of course is a phony way of showing sincerity as we all well know.” </li></ul>
  32. 39. Philip Morris Philanthropy <ul><li>In 1999, Philip Morris spent $60 million on charity and $108 million on an advertising campaign to tell us about it. </li></ul><ul><li>In 2000, giving $115 million in charity, and spending $150 million to talk about it. </li></ul>
  33. 40. <ul><li>Tobacco is the only product that when used as intended will kill you. </li></ul><ul><li>The tobacco industry has spent billions of dollars and years in research to addict a new generation of smokers. </li></ul>Tobacco’s Toll Recap <ul><li>The tobacco industry says they’re </li></ul><ul><li>changing, but are they really? </li></ul>
  34. 41. Quiz
  35. 42. How many Americans die each year from tobacco-related illness? <ul><li>10,000 </li></ul><ul><li>40,000 </li></ul><ul><li>440,000 </li></ul><ul><li>23 million </li></ul>
  36. 44. Name 3 carcinogens in cigarettes
  37. 46. How many chemicals are in tobacco smoke? <ul><li>4,000 </li></ul>
  38. 48. True or False? <ul><li>Brown and Williamson once considered putting honey in their cigarettes. </li></ul>
  39. 50. True or False? <ul><li>Marlboros used to be targeted towards women </li></ul>

Editor's Notes

  • Okay well my name is _________, I’m glad everyone could come out today, why don’t we start by just asking what everyone knows about tobacco in general. Things you’ve seen on TV, things you’ve heard from parents, and whatnot. (Group answers - Gives you cancer, makes your teeth yellow, makes you look like a uncool dork) So everyone knows that tobacco is bad, I’m not here to tell you that, everyone realizes that.