New Products from the Tobacco Industry

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The tobacco industry never stops inventing new ways to hook teens. This powerpoint details all the new products they've come up with to addict another generation.

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New Products from the Tobacco Industry

  1. 8. 1200 people die every day in the U.S. from tobacco related illnesses
  2. 9. That’s around 440,000 a year
  3. 11. 5 million people die every year around the world
  4. 12. 4,000 people under 18 try tobacco for the 1st time everyday 1,000 become regular smokers
  5. 13. Then, why would the tobacco industry need to make new products?
  6. 14. Replace their customers
  7. 16. Now what? Discourage people from quitting Make it easier to use in public
  8. 17. What else? Beat FDA regulation
  9. 19. Marlboro Mix 9
  10. 20. Marlboro Mix 9 <ul><ul><ul><li>A kretek – cloved with fruit flavor </li></ul></ul></ul><ul><ul><ul><li>Launched in Indonesia </li></ul></ul></ul><ul><ul><ul><li>Aimed at urban population </li></ul></ul></ul><ul><ul><ul><li>(90% smoke cloves) </li></ul></ul></ul><ul><ul><ul><li>Contains 2x as many chemicals </li></ul></ul></ul><ul><ul><ul><li>Only costs $.78 </li></ul></ul></ul>
  11. 21. Marlboro INTENSE
  12. 22. Marlboro INTENSE <ul><ul><ul><li>Shorter </li></ul></ul></ul><ul><ul><ul><li>Much more INTENSE flavor </li></ul></ul></ul><ul><ul><ul><li>Much more INTENSE effects </li></ul></ul></ul>
  13. 23. Marlboro Snus
  14. 24. Marlboro Snus <ul><ul><ul><li>Smokeless pouches </li></ul></ul></ul><ul><ul><ul><li>Keep in mouth until dissolved </li></ul></ul></ul><ul><ul><ul><li>Smokeless, not dangerless </li></ul></ul></ul>
  15. 25. Marlboro Snus Spearmint
  16. 26. Camel #9
  17. 27. Camel #9
  18. 28. Camel #9
  19. 29. Camel #9 <ul><ul><ul><li>Aimed at girls and women </li></ul></ul></ul><ul><ul><ul><li>Promoted unlike an other product </li></ul></ul></ul><ul><ul><ul><li>Huge on the ground promotion </li></ul></ul></ul>
  20. 32. Camel #9
  21. 33. Camel #9
  22. 34. Camel #9
  23. 35. Camel #9
  24. 36. Camel #9
  25. 37. Camel #9
  26. 39. Camel Crush <ul><ul><ul><li>Squeeze the filter for custom </li></ul></ul></ul><ul><ul><ul><li>Menthol flavor </li></ul></ul></ul><ul><ul><ul><li>Menthol is mint flavored </li></ul></ul></ul><ul><ul><ul><li>Coats the throat </li></ul></ul></ul><ul><ul><ul><li>Makes the experience interactive </li></ul></ul></ul>
  27. 41. 80% of first cigarette experience is with a Menthol
  28. 42. Camel Nutty Menthol
  29. 43. Camel Nutty Menthol <ul><ul><ul><li>Test marketed in Asia </li></ul></ul></ul><ul><ul><ul><li>A new style of Menthol </li></ul></ul></ul><ul><ul><ul><li>Gives off aroma of nuttiness </li></ul></ul></ul><ul><ul><ul><li>Marketed as more socially </li></ul></ul></ul><ul><ul><ul><li>acceptable </li></ul></ul></ul>
  30. 44. Camel Nutty Menthol
  31. 45. Camel Nutty Menthol
  32. 49. Camel Dip
  33. 50. Camel Dip Wintergreen coming soon
  34. 52. Camel Dissolvables <ul><ul><ul><li>Sticks </li></ul></ul></ul><ul><ul><ul><li>Orbs </li></ul></ul></ul><ul><ul><ul><li>Strips </li></ul></ul></ul>
  35. 53. Camel Sticks <ul><ul><ul><li>Like a toothpick </li></ul></ul></ul><ul><ul><ul><li>Dissolves over 20-30 minutes </li></ul></ul></ul><ul><ul><ul><li>Continuously releases nicotine </li></ul></ul></ul>
  36. 55. Camel Orbs <ul><ul><ul><li>Similar size as chewable vitamins </li></ul></ul></ul><ul><ul><ul><li>Lasts 15-20 minutes </li></ul></ul></ul><ul><ul><ul><li>Continuously releases nicotine </li></ul></ul></ul>
  37. 57. Camel Strips <ul><ul><ul><li>Exactly like a breath strip </li></ul></ul></ul><ul><ul><ul><li>Dissolves the quickest </li></ul></ul></ul><ul><ul><ul><li>Continuously releases nicotine </li></ul></ul></ul>
  38. 59. Camel Dissolvables <ul><ul><ul><li>Don’t know yet where they will </li></ul></ul></ul><ul><ul><ul><li>be placed in the store </li></ul></ul></ul><ul><ul><ul><li>Not yet tested outside of Camel </li></ul></ul></ul><ul><ul><ul><li>Easily transported </li></ul></ul></ul><ul><ul><ul><li>Easier to start </li></ul></ul></ul>
  39. 60. Video
  40. 61. <ul><ul><ul><li>Encourage Congress to pass legislation </li></ul></ul></ul><ul><ul><ul><li>Ask convience store owners not to sell </li></ul></ul></ul><ul><ul><ul><li>or advertise these products </li></ul></ul></ul><ul><ul><ul><li>Educate other people about the dangers </li></ul></ul></ul><ul><ul><ul><li>of these products </li></ul></ul></ul><ul><ul><ul><li>Try to encourage the industry to stop </li></ul></ul></ul><ul><ul><ul><li>making these things </li></ul></ul></ul>

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