Color of Money (Monetization of Emotion) - Max Skibinsky, Founder at Inporia

5,241 views
5,165 views

Published on

Max Skibinsky, Founder of Inporia and former Founder of Hive7 (acquired by Playdom), presented at our SF Game Monetization event on May 9th, 2012. Check out the SF Game Monetization meetup: http://www.meetup.com/SFGameMonetization/

In this presentation, Max talks about the key to monetizing games is by tailoring the purchases to a player's emotions.

0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,241
On SlideShare
0
From Embeds
0
Number of Embeds
2,808
Actions
Shares
0
Downloads
24
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

Color of Money (Monetization of Emotion) - Max Skibinsky, Founder at Inporia

  1. 1. Color Of MoneyMonetization of emotion By Max Skibinsky
  2. 2. Kaleidoscope: fashion inspired
  3. 3. 1. Platonic Labels
  4. 4. MAU Social media ARPU DAU Gamefication ARPU
  5. 5. MAU Social media ARPU DAUARPU Gamefication
  6. 6. New knowledge? - No way, bitches! AristotleMAU [ according to Wikipedia, during next 3 hours ] ARPU DAUARPU
  7. 7. Example 1: Are they games?
  8. 8. Are they games?
  9. 9. Are they games? Games are Series of interesting decisions -Sid Meier
  10. 10. Are they games?No decisions, no penalties, no failure no storyline, no conclusion Just endless flow
  11. 11. Example 2: virtual goods?
  12. 12. Knighthood
  13. 13. Knighthood message Queen cersei is a total ho!!!
  14. 14. Knighthood message Queen cersei is a total ho!!! Respond for $3?
  15. 15. Knighthood message Queen cersei is a total ho!!!I never took money for it!!! Respond for $5?
  16. 16. Knighthood message Queen cersei is a total ho!!!I never took money for it!!! Mom??!!! Respond for $10?
  17. 17. virtual goods?
  18. 18. not exactly “games”It’s not only “virtual goods”FREE your mind!
  19. 19. 2. POST tech
  20. 20. Jobs-ian vs. Gates-ian
  21. 21. Post Tech•  Fully Jobs-ian world now•  Everybody ó everybody | 24/7•  Tech is invisible plumbing•  World wide lattice of emotions•  Emotions propagate instantly
  22. 22. Keyword?
  23. 23. Emotion
  24. 24. 40 years laterTech: we got it!
  25. 25. Better platonic label shared emotional experiences** via technology channelsOld labels are obsolete: “web app”, “mobileapp”, “social media”, etc
  26. 26. [old] tech limits is the only driver of the model $50 Beat it New game
  27. 27. New “invisible” techflow of emotions in the lattice
  28. 28. No old rules, no old boundariesRe-invent everything
  29. 29. 3. Monetization of emotion
  30. 30. II’m TALANTED I’m successful I’m consistent I’m creative I’m rich
  31. 31. IIMy (X) Is longer I like you Love me! I pay attention to you I’ll help you
  32. 32. IXOne for ALL & All for one I’m part of the BIG thing I serve the cause we are family! We got your back l We are together
  33. 33. Creating & changing habbits BJ Fogg, phD bjfogg.com behaviorgrid.org
  34. 34. Fogg Behavior Grid
  35. 35. Emotional experience cloud Digital habits
  36. 36. The big finale Ignore old labels! (bitches)understand the flow Make & sell emotional experiences
  37. 37. max@skibinsky.comfacebook.com/lordmaxstartup-russia.comKalei.do
  38. 38. Must Read•  Fooled by Randomness, Black Swan, •  Tipping Point•  On Intelligence, Incompleteness •  The Blind Watchmaker•  Guns, Germs & Steel, Collapse •  The God Dellusion•  The Red Queen •  Genome•  Poor Charlie Almanac Ubiquity •  Elegant Universe•  Evolution of Cooperation •  The Trouble with Physics•  Nexus •  The Road to Reality•  Social Atom •  Freakonomics•  The Wisdom of the Crowds

×