Ecommerce Forum - Be Commerce

1. eCommerce in Belgium
Facts, Figures & Trends
Le Meridien, Brussels,10/06/2010
Marc Perin
Managing Director BeCommerce

2. eCommerce in Belgium
Facts, Figures & Trends
Summary
• Regarding BeCommerce
– Enhance and retain consumer trust in e-commerce – quality label
– Promote - Awards
– Learn about e-commerce – yearly survey
– Inform and educate - InforBeCommerce
• Facts & Figures eCommerce
• Legal Initiatives
• Comments:
– E-couponing
– Mobile payments are the future!
– eCommerce in Belgium works!
Marc Perin
Managing Director BeCommerce

3. eCommerce in Belgium
Facts, Figures & Trends
Regarding BeCommerce?
• BeCommerce is the Belgian federation of businesses
operating in distance selling, both online (via Internet,
all forms of e-commerce) and offline (via catalog, direct
mail, telephone, SMS, TV etc.). Through awareness,
information, promotion, certification of e-commerce
sites and a code of conduct.
• BeCommerce will build on the growth of the sector and
the strengthening of consumer confidence in distance
selling.
Marc Perin
Managing Director BeCommerce

4. eCommerce in Belgium
Facts, Figures & Trends
Regarding BeCommerce?
– Enhance and retain consumer trust in e-commerce
– Promote
– Investigate e-commerce – yearly survey
– Inform and educate
Marc Perin
Managing Director BeCommerce

5. eCommerce in Belgium
Facts, Figures & Trends
Trust in e-commerce - Quality Label
Respect BeCommerce Label Code
• Bureau Veritas certified
• Supervisory Committee of BDMA
• Build consumer confidence
• Guarantee quality webshop
• Guarantee secure payment methods
Marc Perin
Managing Director BeCommerce

6. eCommerce in Belgium
Facts, Figures & Trends
Quality certification
Marc Perin
Managing Director BeCommerce

7. eCommerce in Belgium
Facts, Figures & Trends
Promote: BeCommerce Awards www.becommerceawards.be
Marc Perin
Managing Director BeCommerce

8. eCommerce in Belgium
Facts, Figures & Trends
Promote: BeCommerce Awards www.becommerceawards.be
• BeCommerceAwards.be
• In cooperation with:
• Inside Magazine
• Q&A Research & Consultancy
• Fifth edition
• Tuesday, April 27, 2010
• Kasteel van Brasschaat
Marc Perin
Managing Director BeCommerce

9. eCommerce in Belgium
Facts, Figures & Trends
Promote: BeCommerce Awards www.becommerceawards.be
Marc Perin
Managing Director BeCommerce

10. eCommerce in Belgium
Facts, Figures & Trends
Inform: INFOR BeCommerce
• Bi-weekly newsletter
– News from and on the sector
– Member and Partner in the spotlights
– Events
– And many more ....
Marc Perin
Managing Director BeCommerce

11. eCommerce in Belgium
Facts, Figures & Trends
Facts & Figures eCommerce - Number of payment transactions:
• 2008
– In 2008 there were aproximately 6.4 million online payment transactions.
• 2009
– The total number of online transactions rose in 2009 with 31%.
– Resulting in 8.4 million online payment transactions .
Marc Perin
Managing Director BeCommerce

12. eCommerce in Belgium
Facts, Figures & Trends
Facts & Figures - Online sales by Belgian companies :
2005: 339 million €
2006: 675 million € (+ 99 %)
2007: 989 million € (+ 46 %)
2008: 1325 million € (+ 34 %)
2009: expectations of 15% EXCEEDED
Global distance selling sales 2008 (online & offline) by Belgian companies:
1 477 billion €
1600
1400
1524
1200 1325
1000
800 989
600 675
400
200 339
0
Marc Perin
Managing Director BeCommerce 2005 2006 2007 2008 2009*

13. eCommerce in Belgium
Facts, Figures & Trends
Facts & Figures - Webshops in Belgium:
2007: 2.100 shops
2008: 4.100 shops
2009: the expectation of 5.000 shops
 More than 80 new webshops / month
 New webshops every working day
2008 2007
1/3 distance sellers are pure
players: Only online sales 70% 67%
2/3 distance sellers are
multichannel players: Online & 30% 33%
offline sales
(via catalogue, direct mail,
telephone, SMS, ….)
Marc Perin “pure player” (only online sales) "multichannel player" (online & offline
Managing Director BeCommerce sales)

14. Marc Perin
Managing Director BeCommerce
Online payment
with credit card
37%
Online payment
via
20%
Bancontact/Mister
Online payment
via buttons of
4%
Belgian Banks
Online payment
9%
via iDeal
Online payment
with financing & 0%
Facts & Figures - Payment Methods:
company cards
Online payment
with other
4%
channels like
Offline payment
before delivery via
18%
bank transfer
Payment methods pure players 2008
Cash on delivery
9%
Facts, Figures & Trends
eCommerce in Belgium
Payment after
delivery via bank
0%
transfer
• Pure players have 73% orders with online payments
• All distance sellers have 40% orders with online payments

15. Marc Perin
Managing Director BeCommerce
Online payment
25%
with credit card
Online payment
via
5%
Bancontact/Mister
Online payment
via buttons of
1%
Belgian Banks
Online payment
1%
via iDeal
Online payment
with financing &
3%
company cards
Facts & Figures - Payment Methods:
Online payment
with other
3%
channels like
Offline payment
before delivery via
0%
bank transfer
Cash on delivery
17%
Facts, Figures & Trends
43%
Payment methods all distance sellers 2008
Payment after
eCommerce in Belgium
delivery via bank
transfer

16. eCommerce in Belgium
Facts, Figures & Trends
Facts & Figures - Average amount per order:
2008
In 2008, the value of a product in an
electronic shopping basket was €92
2009 2008 2007
In 2009, the average amount of product 35%
in an electronic shopping basket was 28%
25% 25%
€84.
19% 20%
16%
Reason: more transactions, but in 10%
5% 6% 5% 6%
average smaller amounts – e-
commerce part of our daily life
15€ - 30€ 31€ - 50€ 51€ - 100€ 101€ - 200€ 201€ - 500€ n.a.
Marc Perin
Managing Director BeCommerce

17. eCommerce in Belgium
Facts, Figures & Trends
Facts & Figures - Delivery methods:
Marc Perin
Managing Director BeCommerce

18. eCommerce in Belgium
Facts, Figures & Trends
Facts & Figures - Average price per product:
• 2008
– In 2008, the value of a product in an electronic shopping basket was 92 Euro.
• 2009
– In 2009, the average amount of product in an electronic shopping basket was 84
Euro.
Marc Perin
Managing Director BeCommerce

19. eCommerce in Belgium
Facts, Figures & Trends
Facts & Figures - Amount spent by Belgian shoppers:
• 2008
– In 2008 Belgian online customers bought for 1.3 billion euro online
• 2009
– In 2009 the Belgian online customer bought for 1.6 billion euro online
worldwide. Approximately 50% of their online purchases are done in Belgian e-
shops
Marc Perin
Managing Director BeCommerce

20. eCommerce in Belgium
Facts, Figures & Trends
Facts & Figures
Remarks on figures:
• These figures do not take into account online music websites such as iTunes or
online orders paid for in "real" stores.
• Travel, electronics, cultural products (DVDs, CDs, books, concert and cinema
tickets, etc.) remain the most popular products and services with online buyers. The
growth came largely from the diversification in the players in the sector“.
• Despite this diversification, the range of goods offered on Belgian eCommerce
websites is still too small. This is why 50% of consumers are still buying from
overseas centers.
• Although it is undergoing constant growth, Belgium still lags behind its neighbors.
Marc Perin
Managing Director BeCommerce

21. eCommerce in Belgium
Facts, Figures & Trends
Legal initiatives in favour of e-commerce ?
• European Harmonisations – EU as a digital market place
• European law translated in local law…
– The better example: Commercial practice law
• Cool down period 14 days
• Prepayment requisite allowed
• Online sales
• Joint offerings
– The very bad… example: law on consumer credits
• Belgium more severe than our neighbours…
• BUT EU threads: EU Directive On Vertical Restraints
Marc Perin
Managing Director BeCommerce

22. eCommerce in Belgium
Facts, Figures & Trends
eCommerce in Belgium works! Why being optimistic ? TRENDS…
• Very positive press releases from BeCommerce
members and partners – some examples:
– Ogone announcing in January 2010:
• Increase of online payments with 31% !!
• Overall e-commerce increasing with 20% for 2009
– Kiala announcing strong growth
• Up to 136,000 packages per day
• 5400 Kiala pick-up points in 5 countries
• Turnover: an average annual increase of 58%
– 2009 record year for Vente-Exclusive.com
• Members of last year quadrupled to more than 450,000 and achieved a
record turnover of more than €6.5 million
Marc Perin
Managing Director BeCommerce

23. eCommerce in Belgium
Facts, Figures & Trends
eCommerce in Belgium works! Why being optimistic ? TRENDS…
• Public is CLEARLY showing more and more interest in
e-commerce:
– See BeCommerce AWARDS – public voting:
• 2009 54.000 forms filled in by the public;
• 2010 124.000 …
– See the spectacular increase of the use of e- and mobile
commerce by especially young people and women
Marc Perin
Managing Director BeCommerce

24. eCommerce in Belgium
Facts, Figures & Trends
eCommerce in Belgium works! Why being optimistic ? TRENDS…
• HUGE success of e-couponing:
Marc Perin
Managing Director BeCommerce

25. eCommerce in Belgium
Facts, Figures & Trends
eCommerce in Belgium works! Why being optimistic ? TRENDS…
• MULTI-Channel approach:
– Retailers going e- and mobile (Colruyt, Delhaize, AS Adventure,
Brico, FNAC…);
– Pure players opening shops: Cooblue, Pixmania
LET THE CUSTOMER DECIDE
Marc Perin
Managing Director BeCommerce

26. eCommerce in Belgium
Facts, Figures & Trends
eCommerce in Belgium works! Why being optimistic ? TRENDS…
• Mobile Commerce is there !
– Paying parking space;
– Vending machines;
– iTUNES
– And the innovative tools enabling mobile commerce like
payment method PING PING
Marc Perin
Managing Director BeCommerce

27. eCommerce in Belgium
Facts, Figures & Trends
BeCommerce Business Partners
• Only companies that have distance sales can become members of BeCommerce.
But clearly there are a lot of companies that do not profile themselves as distance
sellers, but which have a clear commitment to the sector. These companies we
want to link to BeCommerce and involved in its organization.
Marc Perin
Managing Director BeCommerce

28. eCommerce in Belgium
Facts, Figures & Trends
Thank You
Also find us on Twitter (@becommerce) and Linkedin.
Marc Perin
Managing Director BeCommerce