Ecommerce Forum - Be Commerce

eCommerce in Belgium Facts, Figures & Trends Le Meridien, Brussels,10/06/2010 Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Summary • Regarding BeCommerce – Enhance and retain consumer trust in e-commerce – quality label – Promote - Awards – Learn about e-commerce – yearly survey – Inform and educate - InforBeCommerce • Facts & Figures eCommerce • Legal Initiatives • Comments: – E-couponing – Mobile payments are the future! – eCommerce in Belgium works! Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Regarding BeCommerce? • BeCommerce is the Belgian federation of businesses operating in distance selling, both online (via Internet, all forms of e-commerce) and offline (via catalog, direct mail, telephone, SMS, TV etc.). Through awareness, information, promotion, certification of e-commerce sites and a code of conduct. • BeCommerce will build on the growth of the sector and the strengthening of consumer confidence in distance selling. Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Regarding BeCommerce? – Enhance and retain consumer trust in e-commerce – Promote – Investigate e-commerce – yearly survey – Inform and educate Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Trust in e-commerce - Quality Label Respect BeCommerce Label Code • Bureau Veritas certified • Supervisory Committee of BDMA • Build consumer confidence • Guarantee quality webshop • Guarantee secure payment methods Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Quality certification Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Promote: BeCommerce Awards www.becommerceawards.be Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Promote: BeCommerce Awards www.becommerceawards.be • BeCommerceAwards.be • In cooperation with: • Inside Magazine • Q&A Research & Consultancy • Fifth edition • Tuesday, April 27, 2010 • Kasteel van Brasschaat Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Promote: BeCommerce Awards www.becommerceawards.be Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Inform: INFOR BeCommerce • Bi-weekly newsletter – News from and on the sector – Member and Partner in the spotlights – Events – And many more .... Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Facts & Figures eCommerce - Number of payment transactions: • 2008 – In 2008 there were aproximately 6.4 million online payment transactions. • 2009 – The total number of online transactions rose in 2009 with 31%. – Resulting in 8.4 million online payment transactions . Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Facts & Figures - Online sales by Belgian companies : 2005: 339 million € 2006: 675 million € (+ 99 %) 2007: 989 million € (+ 46 %) 2008: 1325 million € (+ 34 %) 2009: expectations of 15% EXCEEDED Global distance selling sales 2008 (online & offline) by Belgian companies: 1 477 billion € 1600 1400 1524 1200 1325 1000 800 989 600 675 400 200 339 0 Marc Perin Managing Director BeCommerce 2005 2006 2007 2008 2009*

eCommerce in Belgium Facts, Figures & Trends Facts & Figures - Webshops in Belgium: 2007: 2.100 shops 2008: 4.100 shops 2009: the expectation of 5.000 shops  More than 80 new webshops / month  New webshops every working day 2008 2007 1/3 distance sellers are pure players: Only online sales 70% 67% 2/3 distance sellers are multichannel players: Online & 30% 33% offline sales (via catalogue, direct mail, telephone, SMS, ….) Marc Perin “pure player” (only online sales) "multichannel player" (online & offline Managing Director BeCommerce sales)

Marc Perin Managing Director BeCommerce Online payment with credit card 37% Online payment via 20% Bancontact/Mister Online payment via buttons of 4% Belgian Banks Online payment 9% via iDeal Online payment with financing & 0% Facts & Figures - Payment Methods: company cards Online payment with other 4% channels like Offline payment before delivery via 18% bank transfer Payment methods pure players 2008 Cash on delivery 9% Facts, Figures & Trends eCommerce in Belgium Payment after delivery via bank 0% transfer • Pure players have 73% orders with online payments • All distance sellers have 40% orders with online payments

Marc Perin Managing Director BeCommerce Online payment 25% with credit card Online payment via 5% Bancontact/Mister Online payment via buttons of 1% Belgian Banks Online payment 1% via iDeal Online payment with financing & 3% company cards Facts & Figures - Payment Methods: Online payment with other 3% channels like Offline payment before delivery via 0% bank transfer Cash on delivery 17% Facts, Figures & Trends 43% Payment methods all distance sellers 2008 Payment after eCommerce in Belgium delivery via bank transfer

eCommerce in Belgium Facts, Figures & Trends Facts & Figures - Average amount per order: 2008 In 2008, the value of a product in an electronic shopping basket was €92 2009 2008 2007 In 2009, the average amount of product 35% in an electronic shopping basket was 28% 25% 25% €84. 19% 20% 16% Reason: more transactions, but in 10% 5% 6% 5% 6% average smaller amounts – e- commerce part of our daily life 15€ - 30€ 31€ - 50€ 51€ - 100€ 101€ - 200€ 201€ - 500€ n.a. Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Facts & Figures - Delivery methods: Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Facts & Figures - Average price per product: • 2008 – In 2008, the value of a product in an electronic shopping basket was 92 Euro. • 2009 – In 2009, the average amount of product in an electronic shopping basket was 84 Euro. Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Facts & Figures - Amount spent by Belgian shoppers: • 2008 – In 2008 Belgian online customers bought for 1.3 billion euro online • 2009 – In 2009 the Belgian online customer bought for 1.6 billion euro online worldwide. Approximately 50% of their online purchases are done in Belgian e- shops Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Facts & Figures Remarks on figures: • These figures do not take into account online music websites such as iTunes or online orders paid for in "real" stores. • Travel, electronics, cultural products (DVDs, CDs, books, concert and cinema tickets, etc.) remain the most popular products and services with online buyers. The growth came largely from the diversification in the players in the sector“. • Despite this diversification, the range of goods offered on Belgian eCommerce websites is still too small. This is why 50% of consumers are still buying from overseas centers. • Although it is undergoing constant growth, Belgium still lags behind its neighbors. Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Legal initiatives in favour of e-commerce ? • European Harmonisations – EU as a digital market place • European law translated in local law… – The better example: Commercial practice law • Cool down period 14 days • Prepayment requisite allowed • Online sales • Joint offerings – The very bad… example: law on consumer credits • Belgium more severe than our neighbours… • BUT EU threads: EU Directive On Vertical Restraints Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends eCommerce in Belgium works! Why being optimistic ? TRENDS… • Very positive press releases from BeCommerce members and partners – some examples: – Ogone announcing in January 2010: • Increase of online payments with 31% !! • Overall e-commerce increasing with 20% for 2009 – Kiala announcing strong growth • Up to 136,000 packages per day • 5400 Kiala pick-up points in 5 countries • Turnover: an average annual increase of 58% – 2009 record year for Vente-Exclusive.com • Members of last year quadrupled to more than 450,000 and achieved a record turnover of more than €6.5 million Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends eCommerce in Belgium works! Why being optimistic ? TRENDS… • Public is CLEARLY showing more and more interest in e-commerce: – See BeCommerce AWARDS – public voting: • 2009 54.000 forms filled in by the public; • 2010 124.000 … – See the spectacular increase of the use of e- and mobile commerce by especially young people and women Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends eCommerce in Belgium works! Why being optimistic ? TRENDS… • HUGE success of e-couponing: Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends eCommerce in Belgium works! Why being optimistic ? TRENDS… • MULTI-Channel approach: – Retailers going e- and mobile (Colruyt, Delhaize, AS Adventure, Brico, FNAC…); – Pure players opening shops: Cooblue, Pixmania LET THE CUSTOMER DECIDE Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends eCommerce in Belgium works! Why being optimistic ? TRENDS… • Mobile Commerce is there ! – Paying parking space; – Vending machines; – iTUNES – And the innovative tools enabling mobile commerce like payment method PING PING Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends BeCommerce Business Partners • Only companies that have distance sales can become members of BeCommerce. But clearly there are a lot of companies that do not profile themselves as distance sellers, but which have a clear commitment to the sector. These companies we want to link to BeCommerce and involved in its organization. Marc Perin Managing Director BeCommerce

eCommerce in Belgium Facts, Figures & Trends Thank You Also find us on Twitter (@becommerce) and Linkedin. Marc Perin Managing Director BeCommerce

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Ecommerce Forum - Be Commerce

by Best of Publishing on Jun 14, 2010

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Ecommerce Forum - Be Commerce — Presentation Transcript