Slideshow created for my presentation at the International Swim Coaches Association. Although this is geared for swim coaches, it is applicable to any sport. Basic information and stats on social media provided.

1. Social Media &
Swimming
Bess Auer

2. Bess Auer

3. Bess Auer
Educator, blogger, social media pro

4. Bess Auer
Host of the largest blogger and social media
conference in the southeast
Educator, blogger, social media pro

5. Bess Auer
Host of the largest blogger and social media
conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com

6. Bess Auer
Host of the largest blogger and social media
conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Broadcaster of University of Florida Swimming
and Diving Meets

7. Bess Auer
Host of the largest blogger and social media
conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Broadcaster of University of Florida Swimming
and Diving Meets
Swim wife and swim mom

8. The language of today’s swimmers... do you speak it?

9. The language of today’s swimmers... do you speak it?
Texting

10. The language of today’s swimmers... do you speak it?
Texting
Facebooking

11. The language of today’s swimmers... do you speak it?
Texting
Facebooking
Tweeting

12. The language of today’s swimmers... do you speak it?
Texting
Facebooking
Tweeting
Instagrams

13. The language of today’s swimmers... do you speak it?
Texting
Facebooking
Tweeting
Instagrams
Snapchats

14. The language of today’s swimmers... do you speak it?
Texting
Facebooking
Tweeting
Instagrams
Snapchats
Video

15. The language of today’s swimmers... do you speak it?
Texting
Facebooking
Tweeting
Instagrams
Snapchats
Video

16. The language of today’s swimmers... do you speak it?

17. Why Learn Their Language?

18. Why Learn Their Language?

19. Why Learn Their Language?

20. Why Learn Their Language?

21. Why Learn Their Language?

22. Why Learn Their Language?

23. Why Learn Their Language?

25. Personal Page

26. Personal Page
You don’t ever have to post.

27. Personal Page
You don’t ever have to post.
You don’t ever have to friend
somebody.

28. Personal Page
You don’t ever have to post.
You don’t ever have to friend
somebody.
Nobody ever has to know
you are on there.

29. Personal Page
You don’t ever have to post.
You don’t ever have to friend
somebody.
Nobody ever has to know
you are on there.
You must have a personal page
to set up a “Fan Page”

31. Location
and Hours

32. Location
and Hours
Important
Info

33. Location
and Hours
Important
Info
Work Outs

34. Location
and Hours
Important
Info
Work Outs
Photos and
Video

35. Location
and Hours
Important
Info
Work Outs
Photos and
Video

49. Why Have a Fan Page on Facebook?

50. Why Have a Fan Page on Facebook?

51. Why Have a Fan Page on Facebook?

52. Why Have a Fan Page on Facebook?

53. Why Have a Fan Page on Facebook?

54. Why Have a Fan Page on Facebook?

55. Why Have a Fan Page on Facebook?

58. We follow

60. Read
articles

61. Read
articles
Connect with
Coaches

62. Read
articles
Connect with
Coaches
Follow
Olympians

63. Read
articles
Connect with
Coaches
Follow
Olympians
Promote your
swimmers

66. RT = Retweet

67. RT = Retweet

68. RT = Retweet
Do that here

71. @JohnLohn = John Lohn

72. @JohnLohn = John Lohn

75. Anytime you mention a
username, that user will see it.

78. Links can be placed for the
reader to click.

82. Hashtags tag a tweet so it will
show up in a particular search.

87. Why Be on Twitter?

88. Why Be on Twitter?

89. Why Be on Twitter?

90. Why Be on Twitter?

91. Why Be on Twitter?

92. Why Be on Twitter?

93. Why Be on Twitter?

111. Social Media
Pitfalls
Save the Scholarship

112. The language of today’s swimmers... do you speak it?
Texting
Facebooking
Tweeting
Instagrams
Snapchats
Video

114. 77% of adolescents have a cell phone

115. 77% of adolescents have a cell phone
83% use at least one social media account

116. 77% of adolescents have a cell phone
83% use at least one social media account
22% say they access a social media account over
10 times per day

117. 77% of adolescents have a cell phone
83% use at least one social media account
22% say they access a social media account over
10 times per day
In 2012 one-third of colleges say they denied
an applicant due to social media postings

118. 77% of adolescents have a cell phone
83% use at least one social media account
22% say they access a social media account over
10 times per day
In 2012 one-third of colleges say they denied
an applicant due to social media postings
57% of colleges now pay companies to monitor
their student-athlete postings

119. What Are Colleges Looking For?

120. What Are Colleges Looking For?
89% use social media to aid in recruitment

121. What Are Colleges Looking For?
89% use social media to aid in recruitment
Over half regularly screen applicants’ postings

122. What Are Colleges Looking For?
89% use social media to aid in recruitment
Over half regularly screen applicants’ postings
27% google a prospective athlete

123. What Are Colleges Looking For?
89% use social media to aid in recruitment
Over half regularly screen applicants’ postings
27% google a prospective athlete
25% turn to Facebook first

124. What Are Colleges Looking For?
89% use social media to aid in recruitment
Over half regularly screen applicants’ postings
27% google a prospective athlete
25% turn to Facebook first
35% of applicants are rejected due to inappropriate
or offensive postings

125. What to Watch For as a Coach:

126. What to Watch For as a Coach:
Bullying or violent postings

127. What to Watch For as a Coach:
Bullying or violent postings
Risque photos or overtly sexual references

128. What to Watch For as a Coach:
Bullying or violent postings
Risque photos or overtly sexual references
Language: cursing, racist or bigoted

129. What to Watch For as a Coach:
Bullying or violent postings
Risque photos or overtly sexual references
Language: cursing, racist or bigoted
References to drugs or alcohol

130. What to Watch For as a Coach:
Bullying or violent postings
Risque photos or overtly sexual references
Language: cursing, racist or bigoted
References to drugs or alcohol
Bad-mouthing of other swimmers, teams, or
colleges

131. Notify and Involve the Parent:

132. Notify and Involve the Parent:
“Have swimmer’s future in mind”

133. Notify and Involve the Parent:
“Have swimmer’s future in mind”
“This is what colleges are denying students for”

134. Notify and Involve the Parent:
“Have swimmer’s future in mind”
“This is what colleges are denying students for”
It is not your job to parent, but simply let the
parent be aware of the swimmer’s postings

135. Notify and Involve the Parent:
“Have swimmer’s future in mind”
“This is what colleges are denying students for”
It is not your job to parent, but simply let the
parent be aware of the swimmer’s postings
Use facts to back up any concerns

136. High Tech Tools
Engage your swimmers

138. Just talk! State the
tips and reminders
you want your
swimmer to
remember

139. Just talk! State the
tips and reminders
you want your
swimmer to
remember
Text it right to your
swimmer’s phone to
listen to later.

141. Narrate the race and
audibly evaluate the
stroke.

142. Narrate the race and
audibly evaluate the
stroke.
Text it right to your
swimmer’s phone to
watch later.

143. Coach’s Eye - $4.99
Illustrate a video clip then send it to your athlete.

144. Capture Something Great?

145. Capture Something Great?
Post it!

146. Reminders:

147. Reminders:
What you post is public.

148. Reminders:
What you post is public.
Double-check spelling and grammar.

149. Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of
age groupers.

150. Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of
age groupers.
Focus on positive messages.

151. Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of
age groupers.
Focus on positive messages.
Avoid private messaging.

152. Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of
age groupers.
Focus on positive messages.
Avoid private messaging.
Educate your swimmers and parents.

153. More Info:
@Bess_Auer
@SwimmerJoe
@SwimIsca
@FlaSwimNetwork