Social Media for Coaches

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Slideshow created for my presentation at the International Swim Coaches Association. Although this is geared for swim coaches, it is applicable to any sport. Basic information and stats on social media provided.

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Social Media for Coaches

  1. 1. Social Media & Swimming Bess Auer
  2. 2. Bess Auer
  3. 3. Bess Auer Educator, blogger, social media pro
  4. 4. Bess Auer Host of the largest blogger and social media conference in the southeast Educator, blogger, social media pro
  5. 5. Bess Auer Host of the largest blogger and social media conference in the southeast Educator, blogger, social media pro Founder of FloridaSwimNetwork.com
  6. 6. Bess Auer Host of the largest blogger and social media conference in the southeast Educator, blogger, social media pro Founder of FloridaSwimNetwork.com Broadcaster of University of Florida Swimming and Diving Meets
  7. 7. Bess Auer Host of the largest blogger and social media conference in the southeast Educator, blogger, social media pro Founder of FloridaSwimNetwork.com Broadcaster of University of Florida Swimming and Diving Meets Swim wife and swim mom
  8. 8. The language of today’s swimmers... do you speak it?
  9. 9. The language of today’s swimmers... do you speak it? Texting
  10. 10. The language of today’s swimmers... do you speak it? Texting Facebooking
  11. 11. The language of today’s swimmers... do you speak it? Texting Facebooking Tweeting
  12. 12. The language of today’s swimmers... do you speak it? Texting Facebooking Tweeting Instagrams
  13. 13. The language of today’s swimmers... do you speak it? Texting Facebooking Tweeting Instagrams Snapchats
  14. 14. The language of today’s swimmers... do you speak it? Texting Facebooking Tweeting Instagrams Snapchats Video
  15. 15. The language of today’s swimmers... do you speak it? Texting Facebooking Tweeting Instagrams Snapchats Video
  16. 16. The language of today’s swimmers... do you speak it?
  17. 17. Why Learn Their Language?
  18. 18. Why Learn Their Language?
  19. 19. Why Learn Their Language?
  20. 20. Why Learn Their Language?
  21. 21. Why Learn Their Language?
  22. 22. Why Learn Their Language?
  23. 23. Why Learn Their Language?
  24. 24. Personal Page
  25. 25. Personal Page You don’t ever have to post.
  26. 26. Personal Page You don’t ever have to post. You don’t ever have to friend somebody.
  27. 27. Personal Page You don’t ever have to post. You don’t ever have to friend somebody. Nobody ever has to know you are on there.
  28. 28. Personal Page You don’t ever have to post. You don’t ever have to friend somebody. Nobody ever has to know you are on there. You must have a personal page to set up a “Fan Page”
  29. 29. Location and Hours
  30. 30. Location and Hours Important Info
  31. 31. Location and Hours Important Info Work Outs
  32. 32. Location and Hours Important Info Work Outs Photos and Video
  33. 33. Location and Hours Important Info Work Outs Photos and Video
  34. 34. Why Have a Fan Page on Facebook?
  35. 35. Why Have a Fan Page on Facebook?
  36. 36. Why Have a Fan Page on Facebook?
  37. 37. Why Have a Fan Page on Facebook?
  38. 38. Why Have a Fan Page on Facebook?
  39. 39. Why Have a Fan Page on Facebook?
  40. 40. Why Have a Fan Page on Facebook?
  41. 41. We follow
  42. 42. Read articles
  43. 43. Read articles Connect with Coaches
  44. 44. Read articles Connect with Coaches Follow Olympians
  45. 45. Read articles Connect with Coaches Follow Olympians Promote your swimmers
  46. 46. RT = Retweet
  47. 47. RT = Retweet
  48. 48. RT = Retweet Do that here
  49. 49. @JohnLohn = John Lohn
  50. 50. @JohnLohn = John Lohn
  51. 51. Anytime you mention a username, that user will see it.
  52. 52. Links can be placed for the reader to click.
  53. 53. Hashtags tag a tweet so it will show up in a particular search.
  54. 54. Why Be on Twitter?
  55. 55. Why Be on Twitter?
  56. 56. Why Be on Twitter?
  57. 57. Why Be on Twitter?
  58. 58. Why Be on Twitter?
  59. 59. Why Be on Twitter?
  60. 60. Why Be on Twitter?
  61. 61. Social Media Pitfalls Save the Scholarship
  62. 62. The language of today’s swimmers... do you speak it? Texting Facebooking Tweeting Instagrams Snapchats Video
  63. 63. 77% of adolescents have a cell phone
  64. 64. 77% of adolescents have a cell phone 83% use at least one social media account
  65. 65. 77% of adolescents have a cell phone 83% use at least one social media account 22% say they access a social media account over 10 times per day
  66. 66. 77% of adolescents have a cell phone 83% use at least one social media account 22% say they access a social media account over 10 times per day In 2012 one-third of colleges say they denied an applicant due to social media postings
  67. 67. 77% of adolescents have a cell phone 83% use at least one social media account 22% say they access a social media account over 10 times per day In 2012 one-third of colleges say they denied an applicant due to social media postings 57% of colleges now pay companies to monitor their student-athlete postings
  68. 68. What Are Colleges Looking For?
  69. 69. What Are Colleges Looking For? 89% use social media to aid in recruitment
  70. 70. What Are Colleges Looking For? 89% use social media to aid in recruitment Over half regularly screen applicants’ postings
  71. 71. What Are Colleges Looking For? 89% use social media to aid in recruitment Over half regularly screen applicants’ postings 27% google a prospective athlete
  72. 72. What Are Colleges Looking For? 89% use social media to aid in recruitment Over half regularly screen applicants’ postings 27% google a prospective athlete 25% turn to Facebook first
  73. 73. What Are Colleges Looking For? 89% use social media to aid in recruitment Over half regularly screen applicants’ postings 27% google a prospective athlete 25% turn to Facebook first 35% of applicants are rejected due to inappropriate or offensive postings
  74. 74. What to Watch For as a Coach:
  75. 75. What to Watch For as a Coach: Bullying or violent postings
  76. 76. What to Watch For as a Coach: Bullying or violent postings Risque photos or overtly sexual references
  77. 77. What to Watch For as a Coach: Bullying or violent postings Risque photos or overtly sexual references Language: cursing, racist or bigoted
  78. 78. What to Watch For as a Coach: Bullying or violent postings Risque photos or overtly sexual references Language: cursing, racist or bigoted References to drugs or alcohol
  79. 79. What to Watch For as a Coach: Bullying or violent postings Risque photos or overtly sexual references Language: cursing, racist or bigoted References to drugs or alcohol Bad-mouthing of other swimmers, teams, or colleges
  80. 80. Notify and Involve the Parent:
  81. 81. Notify and Involve the Parent: “Have swimmer’s future in mind”
  82. 82. Notify and Involve the Parent: “Have swimmer’s future in mind” “This is what colleges are denying students for”
  83. 83. Notify and Involve the Parent: “Have swimmer’s future in mind” “This is what colleges are denying students for” It is not your job to parent, but simply let the parent be aware of the swimmer’s postings
  84. 84. Notify and Involve the Parent: “Have swimmer’s future in mind” “This is what colleges are denying students for” It is not your job to parent, but simply let the parent be aware of the swimmer’s postings Use facts to back up any concerns
  85. 85. High Tech Tools Engage your swimmers
  86. 86. Just talk! State the tips and reminders you want your swimmer to remember
  87. 87. Just talk! State the tips and reminders you want your swimmer to remember Text it right to your swimmer’s phone to listen to later.
  88. 88. Narrate the race and audibly evaluate the stroke.
  89. 89. Narrate the race and audibly evaluate the stroke. Text it right to your swimmer’s phone to watch later.
  90. 90. Coach’s Eye - $4.99 Illustrate a video clip then send it to your athlete.
  91. 91. Capture Something Great?
  92. 92. Capture Something Great? Post it!
  93. 93. Reminders:
  94. 94. Reminders: What you post is public.
  95. 95. Reminders: What you post is public. Double-check spelling and grammar.
  96. 96. Reminders: What you post is public. Double-check spelling and grammar. Beware posting photos and names of age groupers.
  97. 97. Reminders: What you post is public. Double-check spelling and grammar. Beware posting photos and names of age groupers. Focus on positive messages.
  98. 98. Reminders: What you post is public. Double-check spelling and grammar. Beware posting photos and names of age groupers. Focus on positive messages. Avoid private messaging.
  99. 99. Reminders: What you post is public. Double-check spelling and grammar. Beware posting photos and names of age groupers. Focus on positive messages. Avoid private messaging. Educate your swimmers and parents.
  100. 100. More Info: @Bess_Auer @SwimmerJoe @SwimIsca @FlaSwimNetwork

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