Adobe Summit EMEA 2012 : 16706 Optimise Mobile Experience

Make More Money by Optimising Your Mobile Experience for Any #AdobeSummit Tablet or Smartphone #mobile Priscilla Lawrence | Senior Group Product Manager, Adobe Ben Seymour | Senior Solutions Specialist, Adobe© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1

Agenda 1. The “Wild Wild West” of Mobile Experiences 2. Optimising Rich Media for Mobile 3. Closing the Loop from Content Mgt to Analytics© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3

Priscilla LawrenceSenior Group Product Manager, Adobeprlawren@adobe.com

Ben SeymourSenior Solution Specialist, Adobebseymour@adobe.com

Characteristics of Each Screen DESKTOP TABLET SMARTPHONE Embedded Rich Media Embedded Rich Media Full-screen Rich Media Mouse-driven Touch-driven Touch-driven Click-driven No Buttons No Buttons Button Controls© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Scene7 Creates Universal Rich Media for All Screens Scene7 makes it easy to provide optimised rich media experiences for each screen through a simple URL URL© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Closing the Loop1.How Does Adobe Optimise Closed Loop Marketing for All Channels?2.Asset Management Made Easy with WEM and Scene73.Don’t Forget to Tag Analytics4. Use Data and Assets to Optimise Site Through Testing and Personalisation © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Page load time is a fundamental part of the User eXperience Loading time is a major factor in page abandonment. Scene7 Image Presets help you to control and optimise your site imagery using the SPS back office.© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Video : iOS Adaptive streaming Dynamically adjust video quality in real-time based on device connection - m3u8 manifest allows the iOS device to request different encoded versions of the same video – in accordance to the bandwidth as it varies© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Streamline the Creative workflow : 1 Scene7 extensions for Creative Suite (Photoshop, Flash Pro, Premiere Pro, Indesign, Illustrator© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Streamline the Creative workflow : 3 Control the visuals at request-time using those parameters in the URL: …./tie_banner2?$header_text=One Day Only&$month_text=march© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Streamline the Creative workflow : 4 Control and review the templates directly within other conversion products, such as Search & Promote, Test & Target or WEM:© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

How Does Adobe Optimise Closed Loop Marketing? DESIGN TOOLS WCM, DAM ALL SCREENS, RICH MEDIA, DATA INTELLIGENCE ALL CHANNELS RIAS, INTERACTIVE Create Manage Deliver Engage Analyze Optimize PERSONALIZATION, RE-TARGETING© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

What you need to remember… 1. Consumers demand rich visual experiences on mobile 2. Mobile sites with optimised rich media lead to higher conversion and engagement 3. Don’t forget to continuously analyse and test your visual experiences© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Call to Action • Tweet any questions to #summit16706 or @bseymour • Evaluate your mobile sites for “bad” and “ugly” offenses • Request a demo to see how S7 can easily optimise your rich media experiences across all screens:© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 50

Adobe Summit EMEA 2012 : 16706 Optimise Mobile Experience

by Ben Seymour on Jun 15, 2012

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