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Adobe Summit EMEA 2012 : 16706 Optimise Mobile Experience
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Adobe Summit EMEA 2012 : 16706 Optimise Mobile Experience

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Smartphones and tablets come in all shapes and sizes, with screen sizes from 4 to 10 inches and varying support for rich media formats. How are you approaching this challenge to support highly ...

Smartphones and tablets come in all shapes and sizes, with screen sizes from 4 to 10 inches and varying support for rich media formats. How are you approaching this challenge to support highly engaging user experiences across the expanding range of mobile devices? Find out how Adobe Scene7 can help you optimise content for multiple screens to ensure high engagement and conversion.
Learn about:

- Best practices for optimising mobile experiences
-Emerging trends for immersive mobile experiences, including video and interactive catalogues
- Examples from clients who have optimised their rich media for tablets and smartphones

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Adobe Summit EMEA 2012 : 16706 Optimise Mobile Experience Adobe Summit EMEA 2012 : 16706 Optimise Mobile Experience Presentation Transcript

  • Make More Money by Optimising Your Mobile Experience for Any #AdobeSummit Tablet or Smartphone #mobile Priscilla Lawrence | Senior Group Product Manager, Adobe Ben Seymour | Senior Solutions Specialist, Adobe© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1
  • Different Screens Deserve Different Experiences© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Agenda 1. The “Wild Wild West” of Mobile Experiences 2. Optimising Rich Media for Mobile 3. Closing the Loop from Content Mgt to Analytics© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
  • Priscilla LawrenceSenior Group Product Manager, Adobeprlawren@adobe.com
  • Ben SeymourSenior Solution Specialist, Adobebseymour@adobe.com
  • An Astonishing Statistic: UK Web Users Mobile-Only Web UserSource: mobiThinking, Dec 2011© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
  • The “Wild Wild West” of Mobile© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Current State of Mobile: Top 8 Offenses© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #8© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #8© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #7© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #7© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #6© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #6© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #5© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #5© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #4© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #4© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #3© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #3© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #2© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #2© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #1© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • The Bad & The Ugly: Offense #1© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Consumers Demand Rich Visual Experiences on Mobile© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. *Adobe Mobile Experience Survey 2011
  • 2. Consumers Demand Rich Visual Experiences on Mobile© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. *Adobe Mobile Experience Survey 2011
  • 2. Consumers Demand Rich Visual Experiences on Mobile© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. *Adobe Mobile Experience Survey 2011
  • Optimised Sites Result in Better Engagement and Conversion© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Different Screens Deserve Different Experiences© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Characteristics of Each Screen DESKTOP TABLET SMARTPHONE Embedded Rich Media Embedded Rich Media Full-screen Rich Media Mouse-driven Touch-driven Touch-driven Click-driven No Buttons No Buttons Button Controls© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Scene7 Creates Universal Rich Media for All Screens Scene7 makes it easy to provide optimised rich media experiences for each screen through a simple URL URL© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Scene 7 in ActionSaddle Up and Try It Out!© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 32
  • Closing the Loop1.How Does Adobe Optimise Closed Loop Marketing for All Channels?2.Asset Management Made Easy with WEM and Scene73.Don’t Forget to Tag Analytics4. Use Data and Assets to Optimise Site Through Testing and Personalisation © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Page load time is a fundamental part of the User eXperience Loading time is a major factor in page abandonment. Scene7 Image Presets help you to control and optimise your site imagery using the SPS back office.© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Scene7 Demo http://s7viewers.host.adobe.com/vlist.html© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Video : iOS Adaptive streaming Dynamically adjust video quality in real-time based on device connection - m3u8 manifest allows the iOS device to request different encoded versions of the same video – in accordance to the bandwidth as it varies© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Responsive Web Design : Responsive Images Responsive Web Design needs Responsive Images but CSS needs a helping hand© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Asset Management Made Easy With WEM and Scene7 Scene7 viewer and published asset combined in CQ WCM website© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Asset Management Made Easy With WEM and Scene7 Scene7 viewers integrated as components in CQ WCM (deployable with drag&drop)© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Use Analytics and Rich Media to Test and Personalise Create offer content, just as you edit any other CQ page. ˝© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Use Data and Assets to Optimise Site Through Testing and Personalisation© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Streamline the Creative workflow : 1 Scene7 extensions for Creative Suite (Photoshop, Flash Pro, Premiere Pro, Indesign, Illustrator© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Streamline the Creative workflow : 2 Setup the desired parameters in the Scene7 back office (or via Web Service API)© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Streamline the Creative workflow : 3 Control the visuals at request-time using those parameters in the URL: …./tie_banner2?$header_text=One Day Only&$month_text=march© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Streamline the Creative workflow : 4 Control and review the templates directly within other conversion products, such as Search & Promote, Test & Target or WEM:© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Don’t Forget to Tag Analytics© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Our Customers Want Data Driven Experiences© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • How Does Adobe Optimise Closed Loop Marketing? DESIGN TOOLS WCM, DAM ALL SCREENS, RICH MEDIA, DATA INTELLIGENCE ALL CHANNELS RIAS, INTERACTIVE Create Manage Deliver Engage Analyze Optimize PERSONALIZATION, RE-TARGETING© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • What you need to remember… 1. Consumers demand rich visual experiences on mobile 2. Mobile sites with optimised rich media lead to higher conversion and engagement 3. Don’t forget to continuously analyse and test your visual experiences© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Call to Action • Tweet any questions to #summit16706 or @bseymour • Evaluate your mobile sites for “bad” and “ugly” offenses • Request a demo to see how S7 can easily optimise your rich media experiences across all screens:© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 50
  • Most important, don’t forget… Different Screens Deserve Different Experiences© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Questions© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 52