Digital Transformation Companies across sectors in Australia have begun to look to ‘digital transformation’ to improve business performance or reach. Getting this right is important; the companies that do outperforming their peers in every industry that we have studied. However, few firms have yet to truly capturing the benefits of digital transformation. Digital transformation is the ultimate change management challenge as it impacts every aspect of an enterprise. From the fundamentals of the business model through to how daily tasks are performed. People are at the centre of this. However, it still remains a real challenge with over two thirds of companies stating that culture is a bottleneck for digital transformation. How do you overcome the 75% challenge?

1. CULTURE,
DIGITAL &
THE 75%
CHALLENGE

2. Digital maturity matters; we found that companies that are more
digitally mature can realise a digital advantage of +26% profit!
§ We find digital maturity to be a combination of Digital Intensity (“What” you do with digital) and
Transformation Management Intensity ( “How” you manage digital).!
§ Fashionistas focus largely on the “what” and whilst driving some value from digital though it is often at the
expense of net profit and market valuation.!
§ Digirati are those most successful in building digital innovations while also considering how it drives business
value.!
FASHIONISTA!
WHAT!
(digital investments
& assets)!
!
Investment in
technology enabled
initiatives to change
how an organisation
operates)!
Digital!
DIGITAL INTENSITY
is the
organisation
doing !
Digital!
Digital!
Digital!
DIGIRATI!
Growth +9%!
Profit +26%!
Digital!
BEGINNER!
CONSERVATIVE!
This is not for us!!
Analogue focus!
HOW!
is the organisation
doing it!
(vision, governance &
roadmap) !
!
Creating the
capabilities necessary
to drive digital
transformation)!
TRANSFORMATION MANAGEMENT INTENSITY
Source;
Digital
Advantage:
How
digital
leaders
outperform
their
peers
in
every
industry,
Capgemini,
MIT
©
2013.
Copyright
©
2013
Capgemini.
All
rights
reserved.

3. However, realising the Digital Advantage is complex with
companies facing common challenges around culture and skills!
INITIATION!
Management Inertia!
§ Skepticism at the top.!
§ Lack of understanding DT
opportunities.!
Regulation and Reputation!
§ Security and privacy concerns.!
§ Reputational and regulatory
repercussions.!
Unclear Business Case!
§ Lack of economic business case
to justify investment in new
technologies.!
§ Lack of understanding of the
role of infrastructure
investment before ROI.!
EXECUTION!
MISSING SKILLS
(77%)!
§ Skills scarcity: mobility,
analytics, social media...!
§ Reliance on external experts.!
CULTURE (55%)!
§ Changes in jobs due to
automation or information
empowerment.!
§ Inability to shift culture.!
§ Weak leader vision on digital!
§ Labour relations.!
GOVERNANCE!
Incremental Vision!
§ Lack of a truly transformative
vision.!
§ Inability to transcend
organisational boundaries.!
Coordination issues!
§ Ineffective coordination across
business units or processes.!
§ Ineffective coordination between
new and traditional businesses
or processes.!
IT Difficulties (50%)!
§ IT systems complexity.!
§ Lack of data / information
management.!
§ Poor business / IT relations.!
Source: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations ©, 2012
Copyright © 2013 Capgemini. All rights reserved.

4. Capgemini Australia and WooBoard work together in an exclusive
partnership to accelerate cultural change in major organisations!
PEOPLE 2.0 FRAMEWORK
§ Digital transformation is the ultimate change
management challenge, impacting every aspect of an
enterprise.!
§ People are at the centre of this change.!
§ Being successful means focusing on how you bring
about culture and behavioural shifts through values.!
§ However, over two thirds of companies state that
culture is a bottleneck for digital transformation.!
§ Capgemini have developed the People 2.0 Framework to
help our clients gain insights into and successfully
implement the culture change to address this
challenge.!
EMPLOYEE RECOGNITION PLATFORM
§ Annual performance reviews and staff engagement
surveys miss a huge opportunity to drive culture in
the workplace.!
§ WooBoard gives employees a social enterprise tool
which is both positive and productive every day.!
§ Being able to reinforce, link and track how the values
of a company are actually applied is an incredibly
useful leadership tool.!
THE PARTNERSHIP
In combination this allows us to design, implement, and adapt change
management initiatives based on real-time feedback and culture analytics.!
Copyright © 2011 Capgemini. All rights reserved.
4

5. Find out more;!
WooBoard is an online platform that facilitates daily,
accessible, positive peer recognition in the workplace. It’s an
Australian-based company with global ambitions to change
the way team members and colleagues are recognized for their
efforts, energies and contributions at work.!
Capgemini Australia’s Digital Transformation practice is
focused on helping organisations find, size, and catalyse the
digital opportunities within their business.!
!
We’re part of a global team of over 3,600 talented individuals
working with leading companies and governments to master
Digital Transformation, drawing on our understanding of the
digital economy and our leadership in business
transformation and organizational change.!
Ben Gilchriest
Capgemini Digital Transformation Lead, ANZ region
@BenGilchriest
!
WooBoard helps over 1,500 companies be more productive and
engaged every day. Learn more about us at www.wooboard.com!
!
Mick Liubinskas
Chairman of WooBoard
@liubinskas