1. TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling Farisha Joy C. Oblego 15 December 2011 http://farishajoyoblego.blogspot.com
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4. RFM Formula for Selecting Prospects Concept http://farishajoyoblego.blogspot.com
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9. TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling Farisha Joy C. Oblego 15 December 2011 http://farishajoyoblego.blogspot.com
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12. Components of the Mailing Concept http://farishajoyoblego.blogspot.com
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18. TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 20: Introducing New Market offerings Nepthalie D. Pasiliao
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22. Stage in the Consumer-Adoption Process Evaluation Trial Adoption Explanation of Concept Awareness Interest
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25. TOP 10 Learning Questions for Chapter 22 Managing a Holistic Marketing Organization for the Long Run Boni Regis December 15, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria http://bonibeckregis.blogspot.com
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28. MARKET SHARE ANALYSIS CUSTOMER PENETRATION – percentage of all customers who buy from the company CUSTOMER LOYALTY – purchases from the company by its customers as a percentage of their total purchases from all suppliers of the same products http://bonibeckregis.blogspot.com
29. MARKET SHARE ANALYSIS CUSTOMER SELECTIVITY – size of the average customer purchase from the company as a percentage of the size of the average customer purchase from an average company. PRICE SELECTIVITY – average price charged by the company as a percentage of the average price charged by all companies http://bonibeckregis.blogspot.com
30. 3. Which of the following components measures the number of customers who buy from the company? a. Customer Selectivity b. Customer Loyalty c. Price Selectivity d. Customer Penetration e. Overall Market Share http://bonibeckregis.blogspot.com
31. 3. Which of the following components measures the number of customers who buy from the company? a. Customer Selectivity b. Customer Loyalty c. Customer Selection d. Customer Penetration e. Customer Market Share http://bonibeckregis.blogspot.com
32. TOP 10 Learning Questions for Chapter 22 Managing a Holistic Marketing Organization for the Long Run Boni Regis December 15, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria http://bonibeckregis.blogspot.com
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35. EVALUATION AND CONTROL SALES-VARIANCE ANALYSIS measures the relative contribution of different factors to a gap in sales performance. GOAL ACTUAL SALES ? SALES VARIANCE http://bonibeckregis.blogspot.com
36. 4. Which of the following is used to measure the gap in sales performance? a. Marketing Expense-to-sales Analysis b. Marketing Profitability Analysis c. Sales-variance Analysis d. Sales Analysis http://bonibeckregis.blogspot.com
37. 4. Which of the following is used to measure the gap in sales performance? a. Marketing Expenses Analysis b. Sales Expenses Analysis c. Sales-variance Analysis d. Marketing Variance Analysis e. None of the above http://bonibeckregis.blogspot.com
38. TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011
45. TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011
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48. Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors
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52. TOP 10 Learning Questions for Chapter 08: Identifying Market Segments and Targets Arvin Yabut December 15, 2011
56. Brand Loyalty Hard-core Loyals - who buy the brand all the time. Split Loyals - loyal to two or three brands. Shifting Loyals - moving from one brand to another. Switchers - with no loyalty
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59. Chapter 2: Developing Marketing Strategies and Plans 10 Learning Questions Belinda Anne Tamayo http://beltamayo.blogspot.com/
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