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MGT-201 Questions
Solved by Abdullah Alamoudi

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Choose the right option from among the following.
1. BCG Matrix is related to.
a. Macro environment Vs Microenvironment
b. Market Growth Vs Market Share
c. Internal Analysis Vs External Analysis
d. All of the Above
Answer: B
2. Behavioral segmentation doesn’t include
a. Loyalty
b. Life events
c. Product use
d. Age
Answer: B
3. Which of the following can be a reason for going global to a business?
a. Offset sluggish economy in home market
b. Capitalize on market opportunities abroad
c. Directly compete with global competitors
d. All of the above
Answer: D
4. Which of the following is not an influencing force according to Michael Porter’s Five Forces
Model?
a. Bargaining power of customers
b. Bargaining power of suppliers
c. Bargaining power of employee
d. Threat of substitute products
Answer: C
5. Brand is the power of a brand, through creation of a distinct image, to influence
customer behavior.
a. Equity
b. Attitude Answer: A
c. Valuation

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d. Knowledge

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6. The 4 P’s of Marketing mix does not include
a. Product
b. Price
c. Place
d. Penetration
Answer: D
7. is the analysis and acquisition of information used to identify and define marketing
opportunities that connect consumers to marketers.
a. Marketing research
b. The marketing information system
c. Competitive intelligence
d. Quantitative research
Answer: A
8. Consumer behavior deals with
a. The Communication of Marketing
b. The psychology of marketing
c. The Product of Marketing
d. None of the above
Answer: D
9. In B2B there are three basic classifications of purchases EXCEPT.
a. New task
b. Modified rebuy
c. Straight rebuy
d. New technology
Answer: D
10. determines the overall goals of the business and the steps it will take to achieve
them.
a. Strategic planning
b. Tactical planning
c. Operational Planning
d. Supervising
Answer: A

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1. What do you mean by Customer Satisfaction? How you can say that a customer is a
satisfiedcustomer?
- Customer satisfaction is a measure of how well a company's products, services, and overall customer experience
meet customer expectations. It reflects your business' health by showing how well your products or services resonate
with buyers.
- ⁃ They keep coming back
- ⁃ They tip well
- ⁃ You find out they have your app, follow you on social media
- ⁃ They write a positive review

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2. What do you think, enterprises are socially responsible? If yes, how?
Yes, companies are socially responsible because social responsibility is of great importance. It is profitable
and even contributes to the welfare of society and the environment. Companies can act responsibly in a
number of ways, such as promoting volunteerism, making changes that benefit the environment.
Consumers are more actively looking to purchase goods and services from socially responsible companies,
which affects their profitability.

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3. What do you mean by Brand Equity? Explain some of the benefits.
- Brand equity is a marketing term that describes a brand's value. That value is determined by consumer
perception of and experiences with the brand.
- ⁃ Customer loyalty
- ⁃ Customer satisfaction
- ⁃ Customer Confidence

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4. Can you differentiate between the International, Multinational and Global companies?
Explain withthe help of suitable examples.
- International companies are importers and exporters, they have no investment outside of their home
country.
- Example:
- Apple – McDonald’s
- Multinational companies have locations or facilities in multiple countries, but each location functions
in its own way, essentially as its own entity.
- Example:
- Amazon – Microsoft
- Global companies also have locations in multiple countries, but they’ve figured out to create one
company culture with one set of processes that facilitate a more efficient and effective single global
organization.
- Example:
- Domino’s - Coca-cola

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1. You want to enter into the global market. Being a marketing manager, what are the various important
steps you will follow to enter into the global market?
- To enter the global market, we will follow several important steps:
 Export
 Franchising
 Strategic alliance
 Joint venture
 Direct investment
OR
2. How you can define the Macro Environment of a Business. Explain some of the important
components of Macro environment.
- A macro environment refers to the set of conditions that exist in the economy as a whole, rather than
in a particular sector or region. In general, the macro environment includes trends in the gross
domestic product (GDP), inflation, employment, spending, and monetary and fiscal policy.
- Economic environment: Economic aspects refer to macro-economic factors.
- Political environment: Political aspects of environment highlight the role of government.
-