2. Objective
A visual site-map for to represent the parallxing flow of the Roll Global website.
The goal is demonstrate the order that the content and page structure would
appear.
PAGE 2
3. Sticky Navigation follows the user to each section of the site
to enbale quick navigation without the need to scroll to the top.
PAGE 3
4. ROLL.COM Site Map
ROLL.COM
Homepage
WHO WE ARE WHAT WE BELIEVE CAREERS SEARCH
OUR BRANDS PRESS
(About) (Mission, Values) (Join Roll)
History HEALTH LAND PEOPLE
FIJI Water Teleflora
Lynda & Stewart
Resnick POM
Cuties
Wonderful
Roll Giving
Wonderful Wonderful
Roll Consulting Pistachios Almonds
Roll Law Group Landmark
Justin
Fire Station
Agency
Almond Accents Suterra
Wonderful Sales
& Marketing
Paramount
Neptune?
CONTACT Farms
PAGE 4
5. Each brand is organized into four content buckets
1)Our Story (+ Our Orchards) Overview of each product, source (below) and feel good content.
3) Your Health
Overview of health benefits and USPs
(3-5 content blocks with call outs, pull quotes).
4) Our Beliefs Relevant CSR stories and iniatives for each brand.
5) Explore Portal page for users to discover more about the brand
by visiting the brand website, social media experiences,
store locator, job search, PR contact, and more.
PAGE 5
6. Persona Objectives
Convert job prospects to leads with a compelling site that highlights Roll’s commit-
ment to employees and stakeholders as a socially conscious place to work. Promote
our authentic story of positive impact on the environment,
health and welfare of our employees.
Increase media coverage and awareness of Roll’s humanitarian spirit
Inform government agencies and lobbyists about Roll’s benevolence through an en-
vironment that captures their attention to champion its causes.
Provide scalable and accessible content for sales people to effectively communicate
Roll’s story – its values, brands and charitable efforts.
Provide consumers and prospects with a user-friendly experience that drives re-
sponse and a deeper dive into brand content.
Personas > CONTENT > Designs
PAGE 6
7. ROLL.COM Website
Logo
Contact
NAV Links
to Business Units
Brand
Imagery
Global NAV
Sharing
Content > Copy > WIREFRAMES > Designs PAGE 7
8. ROLL.COM Site Map
OUR BRANDS
FIJI Water
POM
Wonderful
Teleflora
Cuties
Wonderful
Pistachios Our Story Your Health Our Beliefs Explore
Wonderful
Almonds
Justin
Landmark
Almond Accents
Suterra
Paramount
Farms
Neptune?
Timing > Copy > WIREFRAMES > Designs PAGE 8
21. Next Steps
Expand content requirements to create a comprehensive framework for each brand,
product, sustainability initiative, philanthropic effort, job description and more.
Create a User Experience (U/X) system to understand how the various content elements
relate to one another through layout and navigation.
Develop content maintenance and development strategy with key Roll stakeholders:
• Business Units • PR • HR/Recruiting
• Government Affairs • RollGiving • Roll IT
PAGE 21
