2. Cuties Assessment
1. Inventoried and evaluated existing content on Cutieskids.com
to:
• Capture current state of content, depth and treatment
• Understand branded conversation between brand and
visitors
2. Analyze and document key issues around content and its ability
to meet current and future business goals and customer needs
3. Review competitive sites from consumer goods/gaming/kids to
analyze content categorization, compelling features and brand
exposure
4. Researched and documented visitors, audience and persona
info
4. Content Inventory Findings
1. Homepage does not have any meta keywords
2. Add alt tags for photos – only 58 out of 74 have
been tagged, this increases their chance of
appearing in Google and other SERPs.
3. XML sitemap needed
4. What’s a Cutie page requires headings and
header tags
• The initial heading (<H1>) should include the
best keywords. Using only one <H1> heading
per page will strengthen SEO rankings.
5. Content Inventory Findings
1. When to Buy and Where to Buy can be combined
2. Where to Buy provides logos of popular grocery stores, not
detailed info by zip code or maps.
3. FAQs can include Cuties History
4. Blog can be re-thought – perhaps promos or coupons is best –
incentivize the site
5. Press room content has not been updated since 12/7/11 – stale.
Press materials fact sheets provide value for buyers.
6. No header tags on press page.
6. Cutieskids.com Visits + Personas
1. About 46% of visits to Cutieskids.com consist of only one
pageview (i.e., are bounces).
2. Compared with internet averages, the site appeals more to
women
3. Visitors also tend to consist of less affluent people browsing
from school and home who have more children and have no
postgraduate education.
7. Top Queries from Organic Search
1. Cuties 22.54%
2. Cuties oranges 8.18%
3. Cuties.com 5.28%
4. California clementine cuties logo vector 4.07%
5. Tangerine cuties 3.59%
6. Cutieskids.com 3.59%
7. California cuties 2.25%
8. Where to buy cutie oranges 2.21%
11. Blog is not needed – consider promos / offers
Parent nav + kid-friendly path is recommended
Game should include incentive – coupon
Facts can pop up throughout site – additional nav items clutter site and cause
confusion
Expand content for recipes, best cuties quotes, contests – creating cutie avatars,
them songs
Content partnership with Strawberry Shortcake’s Orange Blossom character
Scavenger hunts, stickers, calendars, fruit and veggie tracker
Content Strategy
13. More games
Follow the journey of a cutie from seed to fruit
Scavenger hunt for oranges vs cuties vs lemons
Create a gallery for artwork
Recipe inventor – grow big and strong by eating
5-9 servings per day and show other kids how to
eat like a super kid!
