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Rl6112.roll content-ux-draft.2012-09-28


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Rl6112.roll content-ux-draft.2012-09-28

  1. 1. ROLL.COM Redevelopmentfire sta tion Content + UX September 28, 2012
  2. 2. ObjectiveA visual site-map for to represent the parallxing flow of the Roll Global website.The goal is demonstrate the order that the content and page structure wouldappear. PAGE 2
  3. 3. Sticky Navigation follows the user to each section of the siteto enbale quick navigation without the need to scroll to the top. PAGE 3
  4. 4. ROLL.COM Site Map ROLL.COM Homepage WHO WE ARE WHAT WE BELIEVE CAREERS SEARCH OUR BRANDS PRESS (About) (Mission, Values) (Join Roll) History HEALTH LAND PEOPLE FIJI Water Teleflora Lynda & Stewart Resnick POM Cuties Wonderful Roll Giving Wonderful Wonderful Roll Consulting Pistachios Almonds Roll Law Group Landmark Justin Fire Station Agency Almond Accents Suterra Wonderful Sales & Marketing Paramount Neptune? CONTACT Farms PAGE 4
  5. 5. Each brand is organized into four content buckets1)Our Story (+ Our Orchards) Overview of each product, source (below) and feel good content. 3) Your Health Overview of health benefits and USPs (3-5 content blocks with call outs, pull quotes).4) Our Beliefs Relevant CSR stories and iniatives for each brand.5) Explore Portal page for users to discover more about the brand by visiting the brand website, social media experiences, store locator, job search, PR contact, and more. PAGE 5
  6. 6. Persona Objectives Convert job prospects to leads with a compelling site that highlights Roll’s commit- ment to employees and stakeholders as a socially conscious place to work. Promote our authentic story of positive impact on the environment, health and welfare of our employees. Increase media coverage and awareness of Roll’s humanitarian spirit Inform government agencies and lobbyists about Roll’s benevolence through an en- vironment that captures their attention to champion its causes. Provide scalable and accessible content for sales people to effectively communicate Roll’s story – its values, brands and charitable efforts. Provide consumers and prospects with a user-friendly experience that drives re- sponse and a deeper dive into brand content.Personas > CONTENT > Designs PAGE 6
  7. 7. ROLL.COM Website Logo Contact NAV Links to Business Units Brand Imagery Global NAV SharingContent > Copy > WIREFRAMES > Designs PAGE 7
  8. 8. ROLL.COM Site Map OUR BRANDS FIJI Water POM Wonderful Teleflora Cuties Wonderful Pistachios Our Story Your Health Our Beliefs Explore Wonderful Almonds Justin Landmark Almond Accents Suterra Paramount Farms Neptune?Timing > Copy > WIREFRAMES > Designs PAGE 8
  9. 9. Timing > Copy > Wireframes > DESIGNS PAGE 9
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  21. 21. Next StepsExpand content requirements to create a comprehensive framework for each brand,product, sustainability initiative, philanthropic effort, job description and more.Create a User Experience (U/X) system to understand how the various content elementsrelate to one another through layout and navigation.Develop content maintenance and development strategy with key Roll stakeholders:• Business Units • PR • HR/Recruiting• Government Affairs • RollGiving • Roll IT PAGE 21
  22. 22. Thank You PAGE 22