1. Prepared by: Abang Edwin SA
Community management
For
Music Fans

2. Outline
• In the beginning…
• Platform
• Community
• Benefit
• What should be done
• Sample case
• Interesting experiment

3. In the beginning…
The Artists The Fans

4. In the beginning…
The Artists The Fans
Business
Appreciation

5. In the beginning…
The Artists The Fans
Management
Communities

6. Platform
Communities

7. Community
An online community is a social network of
individuals who interact through specific
social media, potentially crossing geographical
and political boundaries in order to pursue
mutual interests or goals.

8. Community
To handling and maintaining we need
Community Management…
…and Community Management is not directly
handling…

9. Community

10. Community
Community Management focus on…

11. Community

12. Community
Community Management is
THE BRAINWARE
Social Media is
THE HARDWARE (and SOFTWARE)
And…

13. Community
Community
Management
Social
Network
Microblog
Official
blog
Other
Social
Products
‐ Target market
‐ Community
‐ Users
‐ Enthusiast
‐ Evangelists
Brainware Social Media/
Social Tools
Target Market

14. Benefit of having Community

15. The Benefit of Community
Captive Market

16. The Benefit of Community
Fast Information Transfer

17. The Benefit of Community
Shared Ownership & Commitment

18. The Benefit of Community
Maximize Investment

19. The Benefit of Community
Reduce Cost

20. What we
should do to
get the most
out of
community?

21. You should…
Know character of the community you want to
maintain/build (usually the influence coming from
the artists)

22. You should…
Understand that community is created for the sake of
closeness between you and your fans

23. You should…
Using conversation as your main tool to build fans
loyalty

24. You should…
Understand that control (on community) should be
approved and applied together

25. You should…
Accept diversity in community (by any meaning)

26. Sample Case

28. Grateful Dead
The fans of the Grateful
Dead, some of whom
followed the band from
concert to concert for years,
are known as "Deadheads"
and are known for their
dedication to the band's
music.
Grateful Dead is a band that succesfully created
not only loyal community but also participate on
maintaining hippie sub‐culture

29. Grateful Dead

30. Grateful Dead
Can you imagine
if they live now in internet era?
(regardless their genre)

32. Endah N Rhesa
Very Strong on
Social Media

33. Endah N Rhesa
Twitter
Facebook
YouTube
Website

34. Endah N Rhesa
earfriends

35. Endah N Rhesa
earfriends
=
Endah N Rhesa friends
Endah N Rhesa choose among their
volunteering fans to be the coordinator of
earfriends in their area
Endah N Rhesa maintain earfriends through
all coordinators nation‐wide

36. Endah N Rhesa
earfriends
=
Endah N Rhesa friends
• 25 earfriends around Indonesia
• 36 admin
• all taken from loyal fans

37. Endah N Rhesa
earfriends
All first‐hand Information
about the band

38. Endah N Rhesa
Successfully build & nurture their
Community using social media

39. Activity Pattern on Community
Artist/Band/Musician Online Activities
Offline Activities

40. Interesting Experiment
Loyalty will getting stronger if the gap between
the artists & their fans can be reduced

41. Interesting Experiment
Adoy did video documentation to
captured and shared the process
of their songs creation before his
bands album released
The impact: Sense of belonging
to the songs raised….the loyalty
to the artist getting stronger

42. Interesting Experiment
Endah N Rhesa asked their fans
through social media to give them
a song idea for their upcoming
album
The impact: Sense of belonging
to the songs raised….the loyalty
to the artist getting stronger

43. Interesting Experiment
Do you have any interesting
experiment to maintain your
community?
Care to share?

44. Akhir Kata
“Life has taught us that love does not
consist in gazing at each other, but in
looking outward together in the same
direction”
Antoine De Ste‐Exupery
(French writer, poet & pioneering aviator)
Okay…That’s all folks!

45. Twitter : @bangwinissimo
Blog : bangwin.net
Email : bangwin@gmail.com