10 Points to Ponder:Integrated Marketing Communication
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10 Points to Ponder:Integrated Marketing Communication

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10 points that influence Integrated Marketing Communication

10 points that influence Integrated Marketing Communication

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10 Points to Ponder:Integrated Marketing Communication 10 Points to Ponder:Integrated Marketing Communication Presentation Transcript

  • Stephanie Joanne Angelina Germanotta to Lady Gaga 10 Points to Ponder on Integrated Marketing Communication
  • 1.Brand Centric to Consumer Centric From Brand Messages to Brand Conversations
  • 2.Changing Social Cultural and Consumer ecosystem Communication has to keep pace, if not lead these changes
  • 3.The Five Percent Club 5% media spends in something creative and contagious* *Publicis Cannes 2011
  • 4.Just do it Why do it Just did it Understanding the key drivers and change :the Boomers, Gen X, Today’s Youth *Thorns to Competition
  • 5.Consumers are the new #Marketers Brand Evangelists, PR Agents, Communication Creators
  • 6.Kitto-Katsu in Japanese means Win Without Fail Be global, FEEL local
  • 7.A Sense of Wonder IMC is not just channels. It is about appealing to all senses. Buy-ology- Martin Lindstorm
  • 8.Say a little prayer Rituals and superstitions are not passe. They create that vital brand bonding. Buy.ology- Martin Lindstorm
  • 9.Rules are what the artist breaks Logic and overanalysis can immobilize and sterilize. Feel the consumer pulse and know where to be.
  • 10.Same. But Different Integrated Marketing is about understanding how to be different across touch points, channels, passion points. In order to retain the SAMENESS of the brand proposition.