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Jay Allen
WARNING:
Your Marketing MIGHT Just Work
80% of Business Owners Are
WRONG
About EVERYTHING!
1
4
15
60
20
M
edia
M
arket
M
essage
RULESRULES3
KNOWKNOW YOURYOUR
MARKET
1
WHO is your WHO
Easy to Find:
Gender
Age
Lifestyle
Profession
Income
Dig a little Deeper
Fears?
Aspirations?
Current problems?
Books/Magazines?
Social Media?
Relaxation Activities?
Language preferences?
Decision making process?
MESSAGEMESSAGE
DODO THEYTHEY
2
TOTO
BLAH
BLAH
BLAH
BLAH
BL
BLAH
BLAH
ARE YOU ABLE TO PROVIDE THE RIGHT SOLUTION
TO MY CURRENT PROBLEM?
WHATWHAT AREARE
READINGREADING
3
WATCHINGWATCHING
LISTENING TO?LISTENING TO?
TV, RADIO, WEBSITES, FACEBOOK
TWITTER, INSTERGRAM, BLOGS,
YOUTUBE, NEWSPAPER, POSTERS
BILLBOARDS, LEAFLETS, SIGNAGE
NEWSLETTERS, BRANDING,
REFERALS, WORD OF MOUTH,
RECOMMENDATIONS, AWARDS
RULES
RULES
UNLESS
YOU
FOLLOW
THESE
SIMPLE
TO
UNDERSTAND
RULES
YOUR
M
ARKETING
SHALL
CONTINUE
TO
BE
A
SPEND
NOT
AN
INVESTM
ENT
AND
YOU’LL
NEVER
M
AKE
THE
TOP
1%
My TrueNORTH
The Ethical Coaching Company
www.MyTrueNORTH.Biz
Helping
Savvy
Business
Owners
Reach
THEIR
Success
Summit
To book a 1:1 with 2 x Global Entrepreneur
Award Winning Business Success Coach
Email
Coaching@MyTrueNORTH.Biz
The SECRET Arts
of HIGHLY Effective
Communication

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Warning, your marketing MIGHT just work

Editor's Notes

  1. 1% of Businesses in your industry/sector are at the VERY TOP of their game and ‘nailing it’. 4% of Businesses are ‘well on the way to becoming part of the 1% club’ And 15% of doing good. However, 60% are ‘getting by’ And 20% of businesses in your industry/sector are failing RIGHT NOW
  2. In order to ensure ensure you move up into the 15%, the 4% the 1% you MUST ensure ALL your marketing spend follows these three simple rules
  3. Who is your WHO, your IDEAL TARGET MARKET
  4. They all have different wants, but its your job to identify what they are
  5. It’s never about YOU, it’s ALWAYS about THEM
  6. Cut through the clutter
  7. To ensure YOUR message stands out as THE solution to their current problem
  8. ONLY then should you determine WHAT media’s to use, to ensure that to your ITM your solution is EVERYWHERE
  9. EVERYWHERE
  10. So there are the rules.
  11. We help Savvy Business owners reach THEIR Success Summit We are the Ethical Coaching Company We are My-TrueNORTH W: www.Mytruenorth.biz E: Enquiries@mytruenorth.biz T: 01904 599060
  12. If you want to know more about the variety of services we offer to help savvy business owners, get in touch and ask for a complimentary telephone success strategy call. 1:1 Telephone/Skype Coaching 1:1 Face to Face Coaching Group Mini Mastermind HOTSEAT Lunch Club Mastermind Groups Mastermind Retreats Communication Workshops Marketing Workshops Learn how we have been able to help business owners double, triple even quadruple their conversion rate from enquiry to client, and client to fan!