We are please to share the Karachi based Ooh media analysis for the Month of May 2014 with all media industry of Pakistan. We are monitoring the out door media from Jan 2014 and very thankful to the industry for their positive feed back and support

1. Ooh media analysis
May 2014

2. ccInsights of analysis
The analysis figures are based on Spend which is calculated on
Tariff. The analysis are based on Monitoring of more than 2000
Karachi based bill boards.
This Month Spend is little bit higher compare to previous Month.
Fabric & Lawn Category remain again at the top with 19% of total
spend with 42 different Brands of the Category.
In Players, Unilever Pakistan remain the Top Spender of the
Month with 6 Brands followed by Gul Ahmed.
Share-e-Faisal is most cluttered Road by no. of hording and by
spend. The reason my be long length of the road and high rates.

3. cc
TOP 20 Categories - out of home
May 2014
Data source:
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
20.0
GARMENTS/LAWNS
INSTITUTES
TVSTATIONS
MOBILEPHONEOPERATORS
CONSTRUCTIONCOMPANIES
HOTELS/RESTAURANTS
SOAPS/FACEWASH
SHOPS/BOUTIQUES
CARBONATEDSOFTDRINKS
JUICES/ENERGATICDRINKS
ICE-CREAM
MOBILEPHONESETS
BISCUITS
TOOTHPASTES
READYTOCOOKFOODS
SHARBAT/SQUASHES
COOKINGOIL&GHEE
CHEWINGUM
BANKS
CHAINSTORES

4. Data source:
TOP 20 Players
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
UNILEVERPAKISTAN
GULAHMEDTEXTILE
PEPSICOLA
SHARIQTEXTILES
ARYGROUP
RECKITTBENCKISER
URDU1TV
PAKTELECOMMOBILELIMITED
SHEZAN(PVT)LTD
JUNAIDJAMSHED
KHAADILAWN
NESTLEMILKPAK
AL-KARAMTEXTILE
ALZOHAIBTEXTILE
THECOCACOLA
KINGSFOOD
ENGLISHBISCUITS
MOBILINKPAKISTAN
NISHATLINENGARMENTS
TELENORPAKISTAN

5. cc
TOP 20 Brands
Data source:
0.0
0.5
1.0
1.5
2.0
2.5
GULAHMEDLAWN
DETTOLSOAP
URDU1TV
JUNAIDJAMSHED
KHAADILAWN
AL-KARAMSTUDIO
WALLSICECREAM
ALZOHAIBTEXTILE
ARYDIGITAL
PEPSICOLA
PEEKFREANSRIO
COCACOLA
HILALFRESHUPGUM
NISHATLINEN
PIZZAHUT
UFONESIM
MOBILINK
SANASAFINAZ
SHEZANALLPURE
VOICEMOBILE

6. cc
Most Clutter Roads - Karachi
May 2014
Data source:
0.0 5.0 10.0 15.0 20.0 25.0
MOHAMMAD SULEMAN ROAD
M.T KHAN ROAD
GULSHAN-E-IQBAL
M.A JINNAH ROAD
SHAHRAH-E-USMAN
SHAHRAH-E-PAKISTAN
GULISTAN-E-JAUHAR
NAWAB_SIDDIQUE ALI KHAN ROAD
NATIONAL STADIUM ROAD
SHAHEED-E-MILLAT EXPRESS WAY
DEFENCE HOUSING AUTHORITY
PNS KARSAZ
SHAHRAH-E-QUIDEEN
KORANGI ROAD
UNIVERSITY ROAD
SHAHEED-E-MILLAT ROAD
SHER SHAH SURI ROAD
KHAYABAN-E-IQBAL
RASHID MINHAS ROAD
SHAHRAH-E-FAISAL

7. Clutter Locations - Karachi
May 2014
Data source:
0.0 1.0 2.0 3.0 4.0 5.0 6.0
SADDAR
PSO HOUSE
AISHA BAWANI COLLEGE
C.O.D
P.A.F FAISAL
ALLAH WALI CHOWRANGI
NIPA
HAYDRI
LAAL KOHTI
JUNEJO COLONY
NURSURY BRIDGE
NAZIM ABAD
GULISTAN-E-JAUHAR
REGENT PLAZA
NAGAN CHOWRANGI
BOAT BASIN ROAD
FTC
BAHADUR ABAD
PNS KARSAZ
DHA

8. cc
bill board Structure wise analysis
May 2014
% figures based on spendData source:
GROUND
76%
PEDESTRIAN BRIDGE
9%
ROOF TOP
8%
WALL HANGING
4%
FLYOVER
2%
GREEN BELT
1%

9. Monthly Spending Trend
Jan – May 2014
Data source:
0
5
10
15
20
25
30
January February March April May

10. CATEGORY ANALYSIS
May 2014

11. Phone Services - Share of Spend
May 2014
Data source:
U FONE
38%
MOBILINK
27%
TELENOR
23%
ZONG
9%
WARID
2%
PTCL
1%

12. Mobile Phone Sets
Data source:
VOICE MOBILE
32%
SAMSUNG MOBILE
22%
NOKIA MOBILE
20%
Q MOBILE
13%
DANY GENIUS
TAB
11%
XPOD TABLET
1%
SAMSUNG GALAXY
1%

13. HBL
74%
FAYSAL BANK
12%
ALLIED BANK
9%
PICIC COMMERCIAL
5%
Financial Services
Data source:

14. Media – TV Channels
Data source:
A PLUS
8%
AAJ NEWS
11%
ARY DIGITAL
24%
ARY NEWS
1%DAWN NEWS
3%
GEO TV
NETWORK
11%
HBO
1%
HEALTH TV
2%
HUM TV
2%
MADNI TV
3%
SAMA TV
2%
TEN SPORTS
1%
URDU 1 TV
31%

15. Shoe Category
Data source:
HUSH PUPPIES SHOES
43%
SERVIS SHOES
31%
URBAN SOLE
12%
STYLO
SHOES
8%
BORJAN SHOES
2%
ADIDAS
SHEOS
2%
ENGLISH BOOT HOUSE
2%

16. SOAP Category
Data source:
DETTOL SOAP
47%
LUX SOAP
23%
TIBET FRESH MAN
SOAP
19%
SKIN WHITE
SOAP
9%
ZUBAIDA AAPA
WHITENING SOAP
1%
PARADISE
CLASSIC SOAP
1%

17. Juices / Energy Drink Category
Data source:
SHEZAN ALL PURE
26%
FRUITIEN JUICE
11%
FRUITI-O JUICE
11%SLICE JUICE
7%
NESTLE FRUITA VITAL
32%
MAZA MANGO JUICE
6%
NAURAS JUICE
5%
SUN SIP LIMON PANI
1% OKF ENERGY DRINK
1%

18. Milk & Dairy Products
Data source:
NESTLE MILO
35%
COW & GATE
25%
OLPERS MILK
21%
TARANG MILK
11%
NESTLE NESVITA MILK
5%
MILK PAK MILK
3%

19. Political Parties
Data source:
43%
36%
13%
3%
1% 2% 2%
MUTTEHDA QAUMI MOVEMENT
PAKISTAN MUSLIM LEAGUE - N
PAKISTAN PEOPLES PARTY
JAMAT-E-ISLAMI PAKISTAN
AWAMI NATIONAL PARTY ANP
PAKISTAN MUSLIM LEAGE FUNCTIONAL
PUNJABI PAKHTOON ETTEHAD

20. Fabric/Lawn Category
Data source:
GULAHMEDLAWN
JUNAIDJAMSHED
KHAADILAWN
AL-KARAMSTUDIO
ALZOHAIBTEXTILE
NISHATLINENGARMENTS
SANASAFINAZ
NOFILSIDDIQUILAWN
ZAINABCHOTTANIGARMENTS
LIBASLOUNGE
ZARDOZILAWN
ASIMJOFAPREMIUMLAWN
ORIENTLAWN
BONANZACOLLECTION
LAKHANISILKMILLS
UMAIMAHSLAWN
GULAHMEDMENPLATINUM
AMNAISMAILLAWN
ZENIYALAWN
FIRDAUSLAWN
FIVESTARLAWN

21. Head Office – Karachi Pakistan
Postal:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road,
Off Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34583302, +9221-34289818, +9221-34289819
Fax: +9221 34576659
e-Contact
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www.mediatrackpk.com
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