[2024]Digital Global Overview Report 2024 Meltwater.pdf
Dodds kemal slideshow_pdf
1. Photo Credit: <a href="http://www.flickr.com/photos/20395505@N00/514733529/">vrogy</a> via <a
href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
Texting through SMS is
Nonsensical !
1Sunday, August 18, 2013
1.
Beginning
•
Hook/attention grabber:
Using
SMS
to
send
text
messages
is
as
barbaric
as
the
square
wheel!
•
The Big Idea (pg 78-79): Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Audience Journey: My
audience
will
be
anyone
who
currently
is
paying
for
a
text-‐messaging
plan
with
their
mobile
service.
I
believe
they
will
be
of
the
most
beneFit
because
my
insight
will
save
them
money
and
add
convenience.
My
audience
will
be
moving
from
using
the
traditional
method
of
text
messaging
to
a
data
based
text-‐messaging
plan
completely.
•
Preliminary Research: My
research
will
be
used
to
First
clarify
exactly
how
traditional
text
messaging
works.
Then
explain
how
inefFicient
the
service
is
both
in
cost
and
in
function.
Lastly
I
will
use
my
research
to
show
how
much
more
efFicient
data
messaging
is
in
both
cost
and
function.
•
What’s in it for your audience? Explain why your topic is important or worth discussing? My
audience
will
learn
that
paying
for
traditional
text
messaging
is
out
dated
and
inconvenient.
By
learning
how
to
use
their
data
plans
to
send
text
messages
back
and
forth
they
will
save
money
and
be
able
to
communicate
instantaneously
globally
for
the
same
cost.
•
Why should your audience listen to you? Explain your ethos (credibility): Traveling
internationally
is
a
major
part
of
my
job.
Since
I
am
constantly
outside
of
the
country
learning
how
to
communicate
with
my
family
from
abroad
has
made
me
keep
up
with
the
different
ways
to
do
so
efFiciently
in
cost
and
convenience.
I
also
have
a
passion
for
technology
so
I
keep
up
with
the
evolution
and
innovation
in
the
industry.
•
Call to Adventure (pg 38-39): Imagine
you
take
a
beautiful
two-‐week
long
vacation
to
your
dream
destination
and
upon
your
arrival
you
want
to
send
a
quick
text
to
let
your
loved
ones
know
you
have
arrived
safely.
You
turn
on
your
cell
phone
and
send
one
text
to
one
person
saying
you
have
arrived
safely.
Under
your
current
plan
you
will
be
charged
a
roaming
fee
for
sending
an
international
text
as
well
as
a
separate
charge
for
the
actual
text
itself.
Now
imagine
instead
of
sending
that
text
through
your
data
plan
where
there
will
be
no
cost
at
all
and
you
can
send
pictures
as
well
as
explain
how
wonderful
your
dream
destination
is.
As
an
added
bonus
you
can
send
text
messages
to
as
many
people
as
you
would
like
all
for
the
same
cost…free!
2.
Middle
•
Preview the three main points that will support your big idea:
•
Supporting point one: Using
data
to
send
messages
will
save
money
o Factual or emotional evidence: Traditional
voice
and
SMS
services
will
be
just
another
feature
by
2017
(Karpinski,
2008).
Surveys
show
that
people
are
moving
more
towards
data
based
services.
o Factual or emotional evidence: While
I
am
abroad
I
use
my
data
exclusively
to
interact
and
communicate
with
my
friends
and
family.
•
Supporting point two: The
messages
send
instantaneously
using
data.
Saves
Time.
o Factual or emotional evidence: The
speed
of
an
SMS
message
depends
on
a
variety
of
factors
such
as
the
congestion
on
the
cellphone
tower
you
are
on.
If
a
tower
is
over
congested
your
SMS
message
can
be
delayed
for
minutes
per
message.
o Factual or emotional evidence: After
Attending
the
Ultra
Music
Festival
in
Miami.
The
towers
were
so
congested
that
it
would
take
minuets
to
send
a
text
message
and
minutes
to
receive
them.
•
Supporting point three: Sending
multi-‐media
messages
are
more
convenient
through
data.
Send
pictures,
videos,
voice
memos.
o Factual or emotional evidence:
While
I
was
in
Japan
my
son
had
an
accident
and
was
in
the
hospital.
Data
based
text
services
allowed
me
to
see
pictures
of
x-‐rays
and
scans,
as
well
as
ask
questions
to
the
doctor
in
real-‐time.
o Factual or emotional evidence: Data
messages
are
linked
directly
to
the
speed
of
your
data
service.
•
Call to Action (pg 42-43): Turn
off
your
SMS
service
for
a
week
and
use
strictly
your
data
plan
to
send
text
messages.
See
how
much
money
you
save
and
how
much
more
convenient
it
is
than
SMS.
3.
End
•
Summarize the main points: Using
data
to
send
text
messages
will
save
you
money,
is
instantaneous,
and
more
efFicient
than
sending
messages
through
SMS.
•
Restate Big Idea: Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Clincher/ new bliss (pg. 44): Paint
a
picture
of
a
world
where
text
communication
through
data
is
the
norm
and
SMS
messaging
is
included
in
your
voice
plan
as
a
basic
service.
2. Credit: <a href="http://www.flickr.com/photos/42875184@N08/7621208492/">55Laney69</a> via <a
href="http://compfight.com">Compfight</Photo a> <a href="http://creativecommons.org/licenses/by/
2.0/">cc</a>
Data texting saves you
money
2Sunday, August 18, 2013
1.
Beginning
•
Hook/attention grabber:
Using
SMS
to
send
text
messages
is
as
barbaric
as
the
square
wheel!
•
The Big Idea (pg 78-79): Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Audience Journey: My
audience
will
be
anyone
who
currently
is
paying
for
a
text-‐messaging
plan
with
their
mobile
service.
I
believe
they
will
be
of
the
most
beneFit
because
my
insight
will
save
them
money
and
add
convenience.
My
audience
will
be
moving
from
using
the
traditional
method
of
text
messaging
to
a
data
based
text-‐messaging
plan
completely.
•
Preliminary Research: My
research
will
be
used
to
First
clarify
exactly
how
traditional
text
messaging
works.
Then
explain
how
inefFicient
the
service
is
both
in
cost
and
in
function.
Lastly
I
will
use
my
research
to
show
how
much
more
efFicient
data
messaging
is
in
both
cost
and
function.
•
What’s in it for your audience? Explain why your topic is important or worth discussing? My
audience
will
learn
that
paying
for
traditional
text
messaging
is
out
dated
and
inconvenient.
By
learning
how
to
use
their
data
plans
to
send
text
messages
back
and
forth
they
will
save
money
and
be
able
to
communicate
instantaneously
globally
for
the
same
cost.
•
Why should your audience listen to you? Explain your ethos (credibility): Traveling
internationally
is
a
major
part
of
my
job.
Since
I
am
constantly
outside
of
the
country
learning
how
to
communicate
with
my
family
from
abroad
has
made
me
keep
up
with
the
different
ways
to
do
so
efFiciently
in
cost
and
convenience.
I
also
have
a
passion
for
technology
so
I
keep
up
with
the
evolution
and
innovation
in
the
industry.
•
Call to Adventure (pg 38-39): Imagine
you
take
a
beautiful
two-‐week
long
vacation
to
your
dream
destination
and
upon
your
arrival
you
want
to
send
a
quick
text
to
let
your
loved
ones
know
you
have
arrived
safely.
You
turn
on
your
cell
phone
and
send
one
text
to
one
person
saying
you
have
arrived
safely.
Under
your
current
plan
you
will
be
charged
a
roaming
fee
for
sending
an
international
text
as
well
as
a
separate
charge
for
the
actual
text
itself.
Now
imagine
instead
of
sending
that
text
through
your
data
plan
where
there
will
be
no
cost
at
all
and
you
can
send
pictures
as
well
as
explain
how
wonderful
your
dream
destination
is.
As
an
added
bonus
you
can
send
text
messages
to
as
many
people
as
you
would
like
all
for
the
same
cost…free!
2.
Middle
•
Preview the three main points that will support your big idea:
•
Supporting point one: Using
data
to
send
messages
will
save
money
o Factual or emotional evidence: Traditional
voice
and
SMS
services
will
be
just
another
feature
by
2017
(Karpinski,
2008).
Surveys
show
that
people
are
moving
more
towards
data
based
services.
o Factual or emotional evidence: While
I
am
abroad
I
use
my
data
exclusively
to
interact
and
communicate
with
my
friends
and
family.
•
Supporting point two: The
messages
send
instantaneously
using
data.
Saves
Time.
o Factual or emotional evidence: The
speed
of
an
SMS
message
depends
on
a
variety
of
factors
such
as
the
congestion
on
the
cellphone
tower
you
are
on.
If
a
tower
is
over
congested
your
SMS
message
can
be
delayed
for
minutes
per
message.
o Factual or emotional evidence: After
Attending
the
Ultra
Music
Festival
in
Miami.
The
towers
were
so
congested
that
it
would
take
minuets
to
send
a
text
message
and
minutes
to
receive
them.
•
Supporting point three: Sending
multi-‐media
messages
are
more
convenient
through
data.
Send
pictures,
videos,
voice
memos.
o Factual or emotional evidence:
While
I
was
in
Japan
my
son
had
an
accident
and
was
in
the
hospital.
Data
based
text
services
allowed
me
to
see
pictures
of
x-‐rays
and
scans,
as
well
as
ask
questions
to
the
doctor
in
real-‐time.
o Factual or emotional evidence: Data
messages
are
linked
directly
to
the
speed
of
your
data
service.
•
Call to Action (pg 42-43): Turn
off
your
SMS
service
for
a
week
and
use
strictly
your
data
plan
to
send
text
messages.
See
how
much
money
you
save
and
how
much
more
convenient
it
is
than
SMS.
3.
End
•
Summarize the main points: Using
data
to
send
text
messages
will
save
you
money,
is
instantaneous,
and
more
efFicient
than
sending
messages
through
SMS.
•
Restate Big Idea: Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Clincher/ new bliss (pg. 44): Paint
a
picture
of
a
world
where
text
communication
through
data
is
the
norm
and
SMS
messaging
is
included
in
your
voice
plan
as
a
basic
service.
3. Vacation should be
Relaxing
• Photo Credit: <a href="http://www.flickr.com/photos/81464596@N00/4141970818/">James Willamor</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>
3Sunday, August 18, 2013
1.
Beginning
•
Hook/attention grabber:
Using
SMS
to
send
text
messages
is
as
barbaric
as
the
square
wheel!
•
The Big Idea (pg 78-79): Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Audience Journey: My
audience
will
be
anyone
who
currently
is
paying
for
a
text-‐messaging
plan
with
their
mobile
service.
I
believe
they
will
be
of
the
most
beneFit
because
my
insight
will
save
them
money
and
add
convenience.
My
audience
will
be
moving
from
using
the
traditional
method
of
text
messaging
to
a
data
based
text-‐messaging
plan
completely.
•
Preliminary Research: My
research
will
be
used
to
First
clarify
exactly
how
traditional
text
messaging
works.
Then
explain
how
inefFicient
the
service
is
both
in
cost
and
in
function.
Lastly
I
will
use
my
research
to
show
how
much
more
efFicient
data
messaging
is
in
both
cost
and
function.
•
What’s in it for your audience? Explain why your topic is important or worth discussing? My
audience
will
learn
that
paying
for
traditional
text
messaging
is
out
dated
and
inconvenient.
By
learning
how
to
use
their
data
plans
to
send
text
messages
back
and
forth
they
will
save
money
and
be
able
to
communicate
instantaneously
globally
for
the
same
cost.
•
Why should your audience listen to you? Explain your ethos (credibility): Traveling
internationally
is
a
major
part
of
my
job.
Since
I
am
constantly
outside
of
the
country
learning
how
to
communicate
with
my
family
from
abroad
has
made
me
keep
up
with
the
different
ways
to
do
so
efFiciently
in
cost
and
convenience.
I
also
have
a
passion
for
technology
so
I
keep
up
with
the
evolution
and
innovation
in
the
industry.
•
Call to Adventure (pg 38-39): Imagine
you
take
a
beautiful
two-‐week
long
vacation
to
your
dream
destination
and
upon
your
arrival
you
want
to
send
a
quick
text
to
let
your
loved
ones
know
you
have
arrived
safely.
You
turn
on
your
cell
phone
and
send
one
text
to
one
person
saying
you
have
arrived
safely.
Under
your
current
plan
you
will
be
charged
a
roaming
fee
for
sending
an
international
text
as
well
as
a
separate
charge
for
the
actual
text
itself.
Now
imagine
instead
of
sending
that
text
through
your
data
plan
where
there
will
be
no
cost
at
all
and
you
can
send
pictures
as
well
as
explain
how
wonderful
your
dream
destination
is.
As
an
added
bonus
you
can
send
text
messages
to
as
many
people
as
you
would
like
all
for
the
same
cost…free!
2.
Middle
•
Preview the three main points that will support your big idea:
•
Supporting point one: Using
data
to
send
messages
will
save
money
o Factual or emotional evidence: Traditional
voice
and
SMS
services
will
be
just
another
feature
by
2017
(Karpinski,
2008).
Surveys
show
that
people
are
moving
more
towards
data
based
services.
o Factual or emotional evidence: While
I
am
abroad
I
use
my
data
exclusively
to
interact
and
communicate
with
my
friends
and
family.
•
Supporting point two: The
messages
send
instantaneously
using
data.
Saves
Time.
o Factual or emotional evidence: The
speed
of
an
SMS
message
depends
on
a
variety
of
factors
such
as
the
congestion
on
the
cellphone
tower
you
are
on.
If
a
tower
is
over
congested
your
SMS
message
can
be
delayed
for
minutes
per
message.
o Factual or emotional evidence: After
Attending
the
Ultra
Music
Festival
in
Miami.
The
towers
were
so
congested
that
it
would
take
minuets
to
send
a
text
message
and
minutes
to
receive
them.
•
Supporting point three: Sending
multi-‐media
messages
are
more
convenient
through
data.
Send
pictures,
videos,
voice
memos.
o Factual or emotional evidence:
While
I
was
in
Japan
my
son
had
an
accident
and
was
in
the
hospital.
Data
based
text
services
allowed
me
to
see
pictures
of
x-‐rays
and
scans,
as
well
as
ask
questions
to
the
doctor
in
real-‐time.
o Factual or emotional evidence: Data
messages
are
linked
directly
to
the
speed
of
your
data
service.
•
Call to Action (pg 42-43): Turn
off
your
SMS
service
for
a
week
and
use
strictly
your
data
plan
to
send
text
messages.
See
how
much
money
you
save
and
how
much
more
convenient
it
is
than
SMS.
3.
End
•
Summarize the main points: Using
data
to
send
text
messages
will
save
you
money,
is
instantaneous,
and
more
efFicient
than
sending
messages
through
SMS.
•
Restate Big Idea: Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Clincher/ new bliss (pg. 44): Paint
a
picture
of
a
world
where
text
communication
through
data
is
the
norm
and
SMS
messaging
is
included
in
your
voice
plan
as
a
basic
service.
4. One text can cost you
a dollar or more
• Photo Credit: <a href="http://www.flickr.com/photos/23094783@N03/4638453675/">eflon</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
4Sunday, August 18, 2013
1.
Beginning
•
Hook/attention grabber:
Using
SMS
to
send
text
messages
is
as
barbaric
as
the
square
wheel!
•
The Big Idea (pg 78-79): Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Audience Journey: My
audience
will
be
anyone
who
currently
is
paying
for
a
text-‐messaging
plan
with
their
mobile
service.
I
believe
they
will
be
of
the
most
beneFit
because
my
insight
will
save
them
money
and
add
convenience.
My
audience
will
be
moving
from
using
the
traditional
method
of
text
messaging
to
a
data
based
text-‐messaging
plan
completely.
•
Preliminary Research: My
research
will
be
used
to
First
clarify
exactly
how
traditional
text
messaging
works.
Then
explain
how
inefFicient
the
service
is
both
in
cost
and
in
function.
Lastly
I
will
use
my
research
to
show
how
much
more
efFicient
data
messaging
is
in
both
cost
and
function.
•
What’s in it for your audience? Explain why your topic is important or worth discussing? My
audience
will
learn
that
paying
for
traditional
text
messaging
is
out
dated
and
inconvenient.
By
learning
how
to
use
their
data
plans
to
send
text
messages
back
and
forth
they
will
save
money
and
be
able
to
communicate
instantaneously
globally
for
the
same
cost.
•
Why should your audience listen to you? Explain your ethos (credibility): Traveling
internationally
is
a
major
part
of
my
job.
Since
I
am
constantly
outside
of
the
country
learning
how
to
communicate
with
my
family
from
abroad
has
made
me
keep
up
with
the
different
ways
to
do
so
efFiciently
in
cost
and
convenience.
I
also
have
a
passion
for
technology
so
I
keep
up
with
the
evolution
and
innovation
in
the
industry.
•
Call to Adventure (pg 38-39): Imagine
you
take
a
beautiful
two-‐week
long
vacation
to
your
dream
destination
and
upon
your
arrival
you
want
to
send
a
quick
text
to
let
your
loved
ones
know
you
have
arrived
safely.
You
turn
on
your
cell
phone
and
send
one
text
to
one
person
saying
you
have
arrived
safely.
Under
your
current
plan
you
will
be
charged
a
roaming
fee
for
sending
an
international
text
as
well
as
a
separate
charge
for
the
actual
text
itself.
Now
imagine
instead
of
sending
that
text
through
your
data
plan
where
there
will
be
no
cost
at
all
and
you
can
send
pictures
as
well
as
explain
how
wonderful
your
dream
destination
is.
As
an
added
bonus
you
can
send
text
messages
to
as
many
people
as
you
would
like
all
for
the
same
cost…free!
2.
Middle
•
Preview the three main points that will support your big idea:
•
Supporting point one: Using
data
to
send
messages
will
save
money
o Factual or emotional evidence: Traditional
voice
and
SMS
services
will
be
just
another
feature
by
2017
(Karpinski,
2008).
Surveys
show
that
people
are
moving
more
towards
data
based
services.
o Factual or emotional evidence: While
I
am
abroad
I
use
my
data
exclusively
to
interact
and
communicate
with
my
friends
and
family.
•
Supporting point two: The
messages
send
instantaneously
using
data.
Saves
Time.
o Factual or emotional evidence: The
speed
of
an
SMS
message
depends
on
a
variety
of
factors
such
as
the
congestion
on
the
cellphone
tower
you
are
on.
If
a
tower
is
over
congested
your
SMS
message
can
be
delayed
for
minutes
per
message.
o Factual or emotional evidence: After
Attending
the
Ultra
Music
Festival
in
Miami.
The
towers
were
so
congested
that
it
would
take
minuets
to
send
a
text
message
and
minutes
to
receive
them.
•
Supporting point three: Sending
multi-‐media
messages
are
more
convenient
through
data.
Send
pictures,
videos,
voice
memos.
o Factual or emotional evidence:
While
I
was
in
Japan
my
son
had
an
accident
and
was
in
the
hospital.
Data
based
text
services
allowed
me
to
see
pictures
of
x-‐rays
and
scans,
as
well
as
ask
questions
to
the
doctor
in
real-‐time.
o Factual or emotional evidence: Data
messages
are
linked
directly
to
the
speed
of
your
data
service.
•
Call to Action (pg 42-43): Turn
off
your
SMS
service
for
a
week
and
use
strictly
your
data
plan
to
send
text
messages.
See
how
much
money
you
save
and
how
much
more
convenient
it
is
than
SMS.
3.
End
•
Summarize the main points: Using
data
to
send
text
messages
will
save
you
money,
is
instantaneous,
and
more
efFicient
than
sending
messages
through
SMS.
•
Restate Big Idea: Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Clincher/ new bliss (pg. 44): Paint
a
picture
of
a
world
where
text
communication
through
data
is
the
norm
and
SMS
messaging
is
included
in
your
voice
plan
as
a
basic
service.
5. Roaming is expensive
Photo Credit: <a href="http://www.flickr.com/photos/95104112@N05/9446678774/">nouregef</a> via <a
href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
5Sunday, August 18, 2013
1.
Beginning
•
Hook/attention grabber:
Using
SMS
to
send
text
messages
is
as
barbaric
as
the
square
wheel!
•
The Big Idea (pg 78-79): Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Audience Journey: My
audience
will
be
anyone
who
currently
is
paying
for
a
text-‐messaging
plan
with
their
mobile
service.
I
believe
they
will
be
of
the
most
beneFit
because
my
insight
will
save
them
money
and
add
convenience.
My
audience
will
be
moving
from
using
the
traditional
method
of
text
messaging
to
a
data
based
text-‐messaging
plan
completely.
•
Preliminary Research: My
research
will
be
used
to
First
clarify
exactly
how
traditional
text
messaging
works.
Then
explain
how
inefFicient
the
service
is
both
in
cost
and
in
function.
Lastly
I
will
use
my
research
to
show
how
much
more
efFicient
data
messaging
is
in
both
cost
and
function.
•
What’s in it for your audience? Explain why your topic is important or worth discussing? My
audience
will
learn
that
paying
for
traditional
text
messaging
is
out
dated
and
inconvenient.
By
learning
how
to
use
their
data
plans
to
send
text
messages
back
and
forth
they
will
save
money
and
be
able
to
communicate
instantaneously
globally
for
the
same
cost.
•
Why should your audience listen to you? Explain your ethos (credibility): Traveling
internationally
is
a
major
part
of
my
job.
Since
I
am
constantly
outside
of
the
country
learning
how
to
communicate
with
my
family
from
abroad
has
made
me
keep
up
with
the
different
ways
to
do
so
efFiciently
in
cost
and
convenience.
I
also
have
a
passion
for
technology
so
I
keep
up
with
the
evolution
and
innovation
in
the
industry.
•
Call to Adventure (pg 38-39): Imagine
you
take
a
beautiful
two-‐week
long
vacation
to
your
dream
destination
and
upon
your
arrival
you
want
to
send
a
quick
text
to
let
your
loved
ones
know
you
have
arrived
safely.
You
turn
on
your
cell
phone
and
send
one
text
to
one
person
saying
you
have
arrived
safely.
Under
your
current
plan
you
will
be
charged
a
roaming
fee
for
sending
an
international
text
as
well
as
a
separate
charge
for
the
actual
text
itself.
Now
imagine
instead
of
sending
that
text
through
your
data
plan
where
there
will
be
no
cost
at
all
and
you
can
send
pictures
as
well
as
explain
how
wonderful
your
dream
destination
is.
As
an
added
bonus
you
can
send
text
messages
to
as
many
people
as
you
would
like
all
for
the
same
cost…free!
2.
Middle
•
Preview the three main points that will support your big idea:
•
Supporting point one: Using
data
to
send
messages
will
save
money
o Factual or emotional evidence: Traditional
voice
and
SMS
services
will
be
just
another
feature
by
2017
(Karpinski,
2008).
Surveys
show
that
people
are
moving
more
towards
data
based
services.
o Factual or emotional evidence: While
I
am
abroad
I
use
my
data
exclusively
to
interact
and
communicate
with
my
friends
and
family.
•
Supporting point two: The
messages
send
instantaneously
using
data.
Saves
Time.
o Factual or emotional evidence: The
speed
of
an
SMS
message
depends
on
a
variety
of
factors
such
as
the
congestion
on
the
cellphone
tower
you
are
on.
If
a
tower
is
over
congested
your
SMS
message
can
be
delayed
for
minutes
per
message.
o Factual or emotional evidence: After
Attending
the
Ultra
Music
Festival
in
Miami.
The
towers
were
so
congested
that
it
would
take
minuets
to
send
a
text
message
and
minutes
to
receive
them.
•
Supporting point three: Sending
multi-‐media
messages
are
more
convenient
through
data.
Send
pictures,
videos,
voice
memos.
o Factual or emotional evidence:
While
I
was
in
Japan
my
son
had
an
accident
and
was
in
the
hospital.
Data
based
text
services
allowed
me
to
see
pictures
of
x-‐rays
and
scans,
as
well
as
ask
questions
to
the
doctor
in
real-‐time.
o Factual or emotional evidence: Data
messages
are
linked
directly
to
the
speed
of
your
data
service.
•
Call to Action (pg 42-43): Turn
off
your
SMS
service
for
a
week
and
use
strictly
your
data
plan
to
send
text
messages.
See
how
much
money
you
save
and
how
much
more
convenient
it
is
than
SMS.
3.
End
•
Summarize the main points: Using
data
to
send
text
messages
will
save
you
money,
is
instantaneous,
and
more
efFicient
than
sending
messages
through
SMS.
•
Restate Big Idea: Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Clincher/ new bliss (pg. 44): Paint
a
picture
of
a
world
where
text
communication
through
data
is
the
norm
and
SMS
messaging
is
included
in
your
voice
plan
as
a
basic
service.
6. Data messaging
Photo Credit: <a href="http://www.flickr.com/photos/22779530@N02/3869749593/">Lel4nd</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/
2.0/">cc</a>
Unlimited use One Price
6Sunday, August 18, 2013
1.
Beginning
•
Hook/attention grabber:
Using
SMS
to
send
text
messages
is
as
barbaric
as
the
square
wheel!
•
The Big Idea (pg 78-79): Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Audience Journey: My
audience
will
be
anyone
who
currently
is
paying
for
a
text-‐messaging
plan
with
their
mobile
service.
I
believe
they
will
be
of
the
most
beneFit
because
my
insight
will
save
them
money
and
add
convenience.
My
audience
will
be
moving
from
using
the
traditional
method
of
text
messaging
to
a
data
based
text-‐messaging
plan
completely.
•
Preliminary Research: My
research
will
be
used
to
First
clarify
exactly
how
traditional
text
messaging
works.
Then
explain
how
inefFicient
the
service
is
both
in
cost
and
in
function.
Lastly
I
will
use
my
research
to
show
how
much
more
efFicient
data
messaging
is
in
both
cost
and
function.
•
What’s in it for your audience? Explain why your topic is important or worth discussing? My
audience
will
learn
that
paying
for
traditional
text
messaging
is
out
dated
and
inconvenient.
By
learning
how
to
use
their
data
plans
to
send
text
messages
back
and
forth
they
will
save
money
and
be
able
to
communicate
instantaneously
globally
for
the
same
cost.
•
Why should your audience listen to you? Explain your ethos (credibility): Traveling
internationally
is
a
major
part
of
my
job.
Since
I
am
constantly
outside
of
the
country
learning
how
to
communicate
with
my
family
from
abroad
has
made
me
keep
up
with
the
different
ways
to
do
so
efFiciently
in
cost
and
convenience.
I
also
have
a
passion
for
technology
so
I
keep
up
with
the
evolution
and
innovation
in
the
industry.
•
Call to Adventure (pg 38-39): Imagine
you
take
a
beautiful
two-‐week
long
vacation
to
your
dream
destination
and
upon
your
arrival
you
want
to
send
a
quick
text
to
let
your
loved
ones
know
you
have
arrived
safely.
You
turn
on
your
cell
phone
and
send
one
text
to
one
person
saying
you
have
arrived
safely.
Under
your
current
plan
you
will
be
charged
a
roaming
fee
for
sending
an
international
text
as
well
as
a
separate
charge
for
the
actual
text
itself.
Now
imagine
instead
of
sending
that
text
through
your
data
plan
where
there
will
be
no
cost
at
all
and
you
can
send
pictures
as
well
as
explain
how
wonderful
your
dream
destination
is.
As
an
added
bonus
you
can
send
text
messages
to
as
many
people
as
you
would
like
all
for
the
same
cost…free!
2.
Middle
•
Preview the three main points that will support your big idea:
•
Supporting point one: Using
data
to
send
messages
will
save
money
o Factual or emotional evidence: Traditional
voice
and
SMS
services
will
be
just
another
feature
by
2017
(Karpinski,
2008).
Surveys
show
that
people
are
moving
more
towards
data
based
services.
o Factual or emotional evidence: While
I
am
abroad
I
use
my
data
exclusively
to
interact
and
communicate
with
my
friends
and
family.
•
Supporting point two: The
messages
send
instantaneously
using
data.
Saves
Time.
o Factual or emotional evidence: The
speed
of
an
SMS
message
depends
on
a
variety
of
factors
such
as
the
congestion
on
the
cellphone
tower
you
are
on.
If
a
tower
is
over
congested
your
SMS
message
can
be
delayed
for
minutes
per
message.
o Factual or emotional evidence: After
Attending
the
Ultra
Music
Festival
in
Miami.
The
towers
were
so
congested
that
it
would
take
minuets
to
send
a
text
message
and
minutes
to
receive
them.
•
Supporting point three: Sending
multi-‐media
messages
are
more
convenient
through
data.
Send
pictures,
videos,
voice
memos.
o Factual or emotional evidence:
While
I
was
in
Japan
my
son
had
an
accident
and
was
in
the
hospital.
Data
based
text
services
allowed
me
to
see
pictures
of
x-‐rays
and
scans,
as
well
as
ask
questions
to
the
doctor
in
real-‐time.
o Factual or emotional evidence: Data
messages
are
linked
directly
to
the
speed
of
your
data
service.
•
Call to Action (pg 42-43): Turn
off
your
SMS
service
for
a
week
and
use
strictly
your
data
plan
to
send
text
messages.
See
how
much
money
you
save
and
how
much
more
convenient
it
is
than
SMS.
3.
End
•
Summarize the main points: Using
data
to
send
text
messages
will
save
you
money,
is
instantaneous,
and
more
efFicient
than
sending
messages
through
SMS.
•
Restate Big Idea: Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Clincher/ new bliss (pg. 44): Paint
a
picture
of
a
world
where
text
communication
through
data
is
the
norm
and
SMS
messaging
is
included
in
your
voice
plan
as
a
basic
service.
7. Save Money with
Data messaging
• Photo Credit: <a href="http://www.flickr.com/photos/68751915@N05/6629107607/">401(K) 2013</a> via <a
href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>
7Sunday, August 18, 2013
1.
Beginning
•
Hook/attention grabber:
Using
SMS
to
send
text
messages
is
as
barbaric
as
the
square
wheel!
•
The Big Idea (pg 78-79): Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Audience Journey: My
audience
will
be
anyone
who
currently
is
paying
for
a
text-‐messaging
plan
with
their
mobile
service.
I
believe
they
will
be
of
the
most
beneFit
because
my
insight
will
save
them
money
and
add
convenience.
My
audience
will
be
moving
from
using
the
traditional
method
of
text
messaging
to
a
data
based
text-‐messaging
plan
completely.
•
Preliminary Research: My
research
will
be
used
to
First
clarify
exactly
how
traditional
text
messaging
works.
Then
explain
how
inefFicient
the
service
is
both
in
cost
and
in
function.
Lastly
I
will
use
my
research
to
show
how
much
more
efFicient
data
messaging
is
in
both
cost
and
function.
•
What’s in it for your audience? Explain why your topic is important or worth discussing? My
audience
will
learn
that
paying
for
traditional
text
messaging
is
out
dated
and
inconvenient.
By
learning
how
to
use
their
data
plans
to
send
text
messages
back
and
forth
they
will
save
money
and
be
able
to
communicate
instantaneously
globally
for
the
same
cost.
•
Why should your audience listen to you? Explain your ethos (credibility): Traveling
internationally
is
a
major
part
of
my
job.
Since
I
am
constantly
outside
of
the
country
learning
how
to
communicate
with
my
family
from
abroad
has
made
me
keep
up
with
the
different
ways
to
do
so
efFiciently
in
cost
and
convenience.
I
also
have
a
passion
for
technology
so
I
keep
up
with
the
evolution
and
innovation
in
the
industry.
•
Call to Adventure (pg 38-39): Imagine
you
take
a
beautiful
two-‐week
long
vacation
to
your
dream
destination
and
upon
your
arrival
you
want
to
send
a
quick
text
to
let
your
loved
ones
know
you
have
arrived
safely.
You
turn
on
your
cell
phone
and
send
one
text
to
one
person
saying
you
have
arrived
safely.
Under
your
current
plan
you
will
be
charged
a
roaming
fee
for
sending
an
international
text
as
well
as
a
separate
charge
for
the
actual
text
itself.
Now
imagine
instead
of
sending
that
text
through
your
data
plan
where
there
will
be
no
cost
at
all
and
you
can
send
pictures
as
well
as
explain
how
wonderful
your
dream
destination
is.
As
an
added
bonus
you
can
send
text
messages
to
as
many
people
as
you
would
like
all
for
the
same
cost…free!
2.
Middle
•
Preview the three main points that will support your big idea:
•
Supporting point one: Using
data
to
send
messages
will
save
money
o Factual or emotional evidence: Traditional
voice
and
SMS
services
will
be
just
another
feature
by
2017
(Karpinski,
2008).
Surveys
show
that
people
are
moving
more
towards
data
based
services.
o Factual or emotional evidence: While
I
am
abroad
I
use
my
data
exclusively
to
interact
and
communicate
with
my
friends
and
family.
•
Supporting point two: The
messages
send
instantaneously
using
data.
Saves
Time.
o Factual or emotional evidence: The
speed
of
an
SMS
message
depends
on
a
variety
of
factors
such
as
the
congestion
on
the
cellphone
tower
you
are
on.
If
a
tower
is
over
congested
your
SMS
message
can
be
delayed
for
minutes
per
message.
o Factual or emotional evidence: After
Attending
the
Ultra
Music
Festival
in
Miami.
The
towers
were
so
congested
that
it
would
take
minuets
to
send
a
text
message
and
minutes
to
receive
them.
•
Supporting point three: Sending
multi-‐media
messages
are
more
convenient
through
data.
Send
pictures,
videos,
voice
memos.
o Factual or emotional evidence:
While
I
was
in
Japan
my
son
had
an
accident
and
was
in
the
hospital.
Data
based
text
services
allowed
me
to
see
pictures
of
x-‐rays
and
scans,
as
well
as
ask
questions
to
the
doctor
in
real-‐time.
o Factual or emotional evidence: Data
messages
are
linked
directly
to
the
speed
of
your
data
service.
•
Call to Action (pg 42-43): Turn
off
your
SMS
service
for
a
week
and
use
strictly
your
data
plan
to
send
text
messages.
See
how
much
money
you
save
and
how
much
more
convenient
it
is
than
SMS.
3.
End
•
Summarize the main points: Using
data
to
send
text
messages
will
save
you
money,
is
instantaneous,
and
more
efFicient
than
sending
messages
through
SMS.
•
Restate Big Idea: Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Clincher/ new bliss (pg. 44): Paint
a
picture
of
a
world
where
text
communication
through
data
is
the
norm
and
SMS
messaging
is
included
in
your
voice
plan
as
a
basic
service.
8. See the savings every
month
• Photo Credit: <a href="http://www.flickr.com/photos/82386510@N00/3922684473/">me and the sysop</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nd/2.0/">cc</a>
8Sunday, August 18, 2013
1.
Beginning
•
Hook/attention grabber:
Using
SMS
to
send
text
messages
is
as
barbaric
as
the
square
wheel!
•
The Big Idea (pg 78-79): Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Audience Journey: My
audience
will
be
anyone
who
currently
is
paying
for
a
text-‐messaging
plan
with
their
mobile
service.
I
believe
they
will
be
of
the
most
beneFit
because
my
insight
will
save
them
money
and
add
convenience.
My
audience
will
be
moving
from
using
the
traditional
method
of
text
messaging
to
a
data
based
text-‐messaging
plan
completely.
•
Preliminary Research: My
research
will
be
used
to
First
clarify
exactly
how
traditional
text
messaging
works.
Then
explain
how
inefFicient
the
service
is
both
in
cost
and
in
function.
Lastly
I
will
use
my
research
to
show
how
much
more
efFicient
data
messaging
is
in
both
cost
and
function.
•
What’s in it for your audience? Explain why your topic is important or worth discussing? My
audience
will
learn
that
paying
for
traditional
text
messaging
is
out
dated
and
inconvenient.
By
learning
how
to
use
their
data
plans
to
send
text
messages
back
and
forth
they
will
save
money
and
be
able
to
communicate
instantaneously
globally
for
the
same
cost.
•
Why should your audience listen to you? Explain your ethos (credibility): Traveling
internationally
is
a
major
part
of
my
job.
Since
I
am
constantly
outside
of
the
country
learning
how
to
communicate
with
my
family
from
abroad
has
made
me
keep
up
with
the
different
ways
to
do
so
efFiciently
in
cost
and
convenience.
I
also
have
a
passion
for
technology
so
I
keep
up
with
the
evolution
and
innovation
in
the
industry.
•
Call to Adventure (pg 38-39): Imagine
you
take
a
beautiful
two-‐week
long
vacation
to
your
dream
destination
and
upon
your
arrival
you
want
to
send
a
quick
text
to
let
your
loved
ones
know
you
have
arrived
safely.
You
turn
on
your
cell
phone
and
send
one
text
to
one
person
saying
you
have
arrived
safely.
Under
your
current
plan
you
will
be
charged
a
roaming
fee
for
sending
an
international
text
as
well
as
a
separate
charge
for
the
actual
text
itself.
Now
imagine
instead
of
sending
that
text
through
your
data
plan
where
there
will
be
no
cost
at
all
and
you
can
send
pictures
as
well
as
explain
how
wonderful
your
dream
destination
is.
As
an
added
bonus
you
can
send
text
messages
to
as
many
people
as
you
would
like
all
for
the
same
cost…free!
2.
Middle
•
Preview the three main points that will support your big idea:
•
Supporting point one: Using
data
to
send
messages
will
save
money
o Factual or emotional evidence: Traditional
voice
and
SMS
services
will
be
just
another
feature
by
2017
(Karpinski,
2008).
Surveys
show
that
people
are
moving
more
towards
data
based
services.
o Factual or emotional evidence: While
I
am
abroad
I
use
my
data
exclusively
to
interact
and
communicate
with
my
friends
and
family.
•
Supporting point two: The
messages
send
instantaneously
using
data.
Saves
Time.
o Factual or emotional evidence: The
speed
of
an
SMS
message
depends
on
a
variety
of
factors
such
as
the
congestion
on
the
cellphone
tower
you
are
on.
If
a
tower
is
over
congested
your
SMS
message
can
be
delayed
for
minutes
per
message.
o Factual or emotional evidence: After
Attending
the
Ultra
Music
Festival
in
Miami.
The
towers
were
so
congested
that
it
would
take
minuets
to
send
a
text
message
and
minutes
to
receive
them.
•
Supporting point three: Sending
multi-‐media
messages
are
more
convenient
through
data.
Send
pictures,
videos,
voice
memos.
o Factual or emotional evidence:
While
I
was
in
Japan
my
son
had
an
accident
and
was
in
the
hospital.
Data
based
text
services
allowed
me
to
see
pictures
of
x-‐rays
and
scans,
as
well
as
ask
questions
to
the
doctor
in
real-‐time.
o Factual or emotional evidence: Data
messages
are
linked
directly
to
the
speed
of
your
data
service.
•
Call to Action (pg 42-43): Turn
off
your
SMS
service
for
a
week
and
use
strictly
your
data
plan
to
send
text
messages.
See
how
much
money
you
save
and
how
much
more
convenient
it
is
than
SMS.
3.
End
•
Summarize the main points: Using
data
to
send
text
messages
will
save
you
money,
is
instantaneous,
and
more
efFicient
than
sending
messages
through
SMS.
•
Restate Big Idea: Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Clincher/ new bliss (pg. 44): Paint
a
picture
of
a
world
where
text
communication
through
data
is
the
norm
and
SMS
messaging
is
included
in
your
voice
plan
as
a
basic
service.
9. Data messages are faster!
• Photo Credit: <a href="http://www.flickr.com/photos/23094783@N03/5079163335/">eflon</a>
via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/
licenses/by/2.0/">cc</a>
9Sunday, August 18, 2013
1.
Beginning
•
Hook/attention grabber:
Using
SMS
to
send
text
messages
is
as
barbaric
as
the
square
wheel!
•
The Big Idea (pg 78-79): Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Audience Journey: My
audience
will
be
anyone
who
currently
is
paying
for
a
text-‐messaging
plan
with
their
mobile
service.
I
believe
they
will
be
of
the
most
beneFit
because
my
insight
will
save
them
money
and
add
convenience.
My
audience
will
be
moving
from
using
the
traditional
method
of
text
messaging
to
a
data
based
text-‐messaging
plan
completely.
•
Preliminary Research: My
research
will
be
used
to
First
clarify
exactly
how
traditional
text
messaging
works.
Then
explain
how
inefFicient
the
service
is
both
in
cost
and
in
function.
Lastly
I
will
use
my
research
to
show
how
much
more
efFicient
data
messaging
is
in
both
cost
and
function.
•
What’s in it for your audience? Explain why your topic is important or worth discussing? My
audience
will
learn
that
paying
for
traditional
text
messaging
is
out
dated
and
inconvenient.
By
learning
how
to
use
their
data
plans
to
send
text
messages
back
and
forth
they
will
save
money
and
be
able
to
communicate
instantaneously
globally
for
the
same
cost.
•
Why should your audience listen to you? Explain your ethos (credibility): Traveling
internationally
is
a
major
part
of
my
job.
Since
I
am
constantly
outside
of
the
country
learning
how
to
communicate
with
my
family
from
abroad
has
made
me
keep
up
with
the
different
ways
to
do
so
efFiciently
in
cost
and
convenience.
I
also
have
a
passion
for
technology
so
I
keep
up
with
the
evolution
and
innovation
in
the
industry.
•
Call to Adventure (pg 38-39): Imagine
you
take
a
beautiful
two-‐week
long
vacation
to
your
dream
destination
and
upon
your
arrival
you
want
to
send
a
quick
text
to
let
your
loved
ones
know
you
have
arrived
safely.
You
turn
on
your
cell
phone
and
send
one
text
to
one
person
saying
you
have
arrived
safely.
Under
your
current
plan
you
will
be
charged
a
roaming
fee
for
sending
an
international
text
as
well
as
a
separate
charge
for
the
actual
text
itself.
Now
imagine
instead
of
sending
that
text
through
your
data
plan
where
there
will
be
no
cost
at
all
and
you
can
send
pictures
as
well
as
explain
how
wonderful
your
dream
destination
is.
As
an
added
bonus
you
can
send
text
messages
to
as
many
people
as
you
would
like
all
for
the
same
cost…free!
2.
Middle
•
Preview the three main points that will support your big idea:
•
Supporting point one: Using
data
to
send
messages
will
save
money
o Factual or emotional evidence: Traditional
voice
and
SMS
services
will
be
just
another
feature
by
2017
(Karpinski,
2008).
Surveys
show
that
people
are
moving
more
towards
data
based
services.
o Factual or emotional evidence: While
I
am
abroad
I
use
my
data
exclusively
to
interact
and
communicate
with
my
friends
and
family.
•
Supporting point two: The
messages
send
instantaneously
using
data.
Saves
Time.
o Factual or emotional evidence: The
speed
of
an
SMS
message
depends
on
a
variety
of
factors
such
as
the
congestion
on
the
cellphone
tower
you
are
on.
If
a
tower
is
over
congested
your
SMS
message
can
be
delayed
for
minutes
per
message.
o Factual or emotional evidence: After
Attending
the
Ultra
Music
Festival
in
Miami.
The
towers
were
so
congested
that
it
would
take
minuets
to
send
a
text
message
and
minutes
to
receive
them.
•
Supporting point three: Sending
multi-‐media
messages
are
more
convenient
through
data.
Send
pictures,
videos,
voice
memos.
o Factual or emotional evidence:
While
I
was
in
Japan
my
son
had
an
accident
and
was
in
the
hospital.
Data
based
text
services
allowed
me
to
see
pictures
of
x-‐rays
and
scans,
as
well
as
ask
questions
to
the
doctor
in
real-‐time.
o Factual or emotional evidence: Data
messages
are
linked
directly
to
the
speed
of
your
data
service.
•
Call to Action (pg 42-43): Turn
off
your
SMS
service
for
a
week
and
use
strictly
your
data
plan
to
send
text
messages.
See
how
much
money
you
save
and
how
much
more
convenient
it
is
than
SMS.
3.
End
•
Summarize the main points: Using
data
to
send
text
messages
will
save
you
money,
is
instantaneous,
and
more
efFicient
than
sending
messages
through
SMS.
•
Restate Big Idea: Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Clincher/ new bliss (pg. 44): Paint
a
picture
of
a
world
where
text
communication
through
data
is
the
norm
and
SMS
messaging
is
included
in
your
voice
plan
as
a
basic
service.
10. SMS Speed based on
tower congestion
• Photo Credit: <a href="http://www.flickr.com/photos/19204893@N00/6063014422/">Natesh Ramasamy</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
10Sunday, August 18, 2013
1.
Beginning
•
Hook/attention grabber:
Using
SMS
to
send
text
messages
is
as
barbaric
as
the
square
wheel!
•
The Big Idea (pg 78-79): Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Audience Journey: My
audience
will
be
anyone
who
currently
is
paying
for
a
text-‐messaging
plan
with
their
mobile
service.
I
believe
they
will
be
of
the
most
beneFit
because
my
insight
will
save
them
money
and
add
convenience.
My
audience
will
be
moving
from
using
the
traditional
method
of
text
messaging
to
a
data
based
text-‐messaging
plan
completely.
•
Preliminary Research: My
research
will
be
used
to
First
clarify
exactly
how
traditional
text
messaging
works.
Then
explain
how
inefFicient
the
service
is
both
in
cost
and
in
function.
Lastly
I
will
use
my
research
to
show
how
much
more
efFicient
data
messaging
is
in
both
cost
and
function.
•
What’s in it for your audience? Explain why your topic is important or worth discussing? My
audience
will
learn
that
paying
for
traditional
text
messaging
is
out
dated
and
inconvenient.
By
learning
how
to
use
their
data
plans
to
send
text
messages
back
and
forth
they
will
save
money
and
be
able
to
communicate
instantaneously
globally
for
the
same
cost.
•
Why should your audience listen to you? Explain your ethos (credibility): Traveling
internationally
is
a
major
part
of
my
job.
Since
I
am
constantly
outside
of
the
country
learning
how
to
communicate
with
my
family
from
abroad
has
made
me
keep
up
with
the
different
ways
to
do
so
efFiciently
in
cost
and
convenience.
I
also
have
a
passion
for
technology
so
I
keep
up
with
the
evolution
and
innovation
in
the
industry.
•
Call to Adventure (pg 38-39): Imagine
you
take
a
beautiful
two-‐week
long
vacation
to
your
dream
destination
and
upon
your
arrival
you
want
to
send
a
quick
text
to
let
your
loved
ones
know
you
have
arrived
safely.
You
turn
on
your
cell
phone
and
send
one
text
to
one
person
saying
you
have
arrived
safely.
Under
your
current
plan
you
will
be
charged
a
roaming
fee
for
sending
an
international
text
as
well
as
a
separate
charge
for
the
actual
text
itself.
Now
imagine
instead
of
sending
that
text
through
your
data
plan
where
there
will
be
no
cost
at
all
and
you
can
send
pictures
as
well
as
explain
how
wonderful
your
dream
destination
is.
As
an
added
bonus
you
can
send
text
messages
to
as
many
people
as
you
would
like
all
for
the
same
cost…free!
2.
Middle
•
Preview the three main points that will support your big idea:
•
Supporting point one: Using
data
to
send
messages
will
save
money
o Factual or emotional evidence: Traditional
voice
and
SMS
services
will
be
just
another
feature
by
2017
(Karpinski,
2008).
Surveys
show
that
people
are
moving
more
towards
data
based
services.
o Factual or emotional evidence: While
I
am
abroad
I
use
my
data
exclusively
to
interact
and
communicate
with
my
friends
and
family.
•
Supporting point two: The
messages
send
instantaneously
using
data.
Saves
Time.
o Factual or emotional evidence: The
speed
of
an
SMS
message
depends
on
a
variety
of
factors
such
as
the
congestion
on
the
cellphone
tower
you
are
on.
If
a
tower
is
over
congested
your
SMS
message
can
be
delayed
for
minutes
per
message.
o Factual or emotional evidence: After
Attending
the
Ultra
Music
Festival
in
Miami.
The
towers
were
so
congested
that
it
would
take
minuets
to
send
a
text
message
and
minutes
to
receive
them.
•
Supporting point three: Sending
multi-‐media
messages
are
more
convenient
through
data.
Send
pictures,
videos,
voice
memos.
o Factual or emotional evidence:
While
I
was
in
Japan
my
son
had
an
accident
and
was
in
the
hospital.
Data
based
text
services
allowed
me
to
see
pictures
of
x-‐rays
and
scans,
as
well
as
ask
questions
to
the
doctor
in
real-‐time.
o Factual or emotional evidence: Data
messages
are
linked
directly
to
the
speed
of
your
data
service.
•
Call to Action (pg 42-43): Turn
off
your
SMS
service
for
a
week
and
use
strictly
your
data
plan
to
send
text
messages.
See
how
much
money
you
save
and
how
much
more
convenient
it
is
than
SMS.
3.
End
•
Summarize the main points: Using
data
to
send
text
messages
will
save
you
money,
is
instantaneous,
and
more
efFicient
than
sending
messages
through
SMS.
•
Restate Big Idea: Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Clincher/ new bliss (pg. 44): Paint
a
picture
of
a
world
where
text
communication
through
data
is
the
norm
and
SMS
messaging
is
included
in
your
voice
plan
as
a
basic
service.
11. • Photo Credit: <a href="http://www.flickr.com/photos/7678586@N06/5017703003/">abulhussain</a> via <a href="http://compfight.com">Compfight</
a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
• Photo Credit: <a href="http://www.flickr.com/photos/58423623@N02/5766645888/">falfi.strife</a> via <a href="http://compfight.com">Compfight</a>
<a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>
• Photo Credit: <a href="http://www.flickr.com/photos/43157614@N06/4623496335/">GDS Infographics</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
• http://www.flickr.com/photos/josefstuefer/12981847/sizes/o/in/photostream/
A variety of different
apps
11Sunday, August 18, 2013
1.
Beginning
•
Hook/attention grabber:
Using
SMS
to
send
text
messages
is
as
barbaric
as
the
square
wheel!
•
The Big Idea (pg 78-79): Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Audience Journey: My
audience
will
be
anyone
who
currently
is
paying
for
a
text-‐messaging
plan
with
their
mobile
service.
I
believe
they
will
be
of
the
most
beneFit
because
my
insight
will
save
them
money
and
add
convenience.
My
audience
will
be
moving
from
using
the
traditional
method
of
text
messaging
to
a
data
based
text-‐messaging
plan
completely.
•
Preliminary Research: My
research
will
be
used
to
First
clarify
exactly
how
traditional
text
messaging
works.
Then
explain
how
inefFicient
the
service
is
both
in
cost
and
in
function.
Lastly
I
will
use
my
research
to
show
how
much
more
efFicient
data
messaging
is
in
both
cost
and
function.
•
What’s in it for your audience? Explain why your topic is important or worth discussing? My
audience
will
learn
that
paying
for
traditional
text
messaging
is
out
dated
and
inconvenient.
By
learning
how
to
use
their
data
plans
to
send
text
messages
back
and
forth
they
will
save
money
and
be
able
to
communicate
instantaneously
globally
for
the
same
cost.
•
Why should your audience listen to you? Explain your ethos (credibility): Traveling
internationally
is
a
major
part
of
my
job.
Since
I
am
constantly
outside
of
the
country
learning
how
to
communicate
with
my
family
from
abroad
has
made
me
keep
up
with
the
different
ways
to
do
so
efFiciently
in
cost
and
convenience.
I
also
have
a
passion
for
technology
so
I
keep
up
with
the
evolution
and
innovation
in
the
industry.
•
Call to Adventure (pg 38-39): Imagine
you
take
a
beautiful
two-‐week
long
vacation
to
your
dream
destination
and
upon
your
arrival
you
want
to
send
a
quick
text
to
let
your
loved
ones
know
you
have
arrived
safely.
You
turn
on
your
cell
phone
and
send
one
text
to
one
person
saying
you
have
arrived
safely.
Under
your
current
plan
you
will
be
charged
a
roaming
fee
for
sending
an
international
text
as
well
as
a
separate
charge
for
the
actual
text
itself.
Now
imagine
instead
of
sending
that
text
through
your
data
plan
where
there
will
be
no
cost
at
all
and
you
can
send
pictures
as
well
as
explain
how
wonderful
your
dream
destination
is.
As
an
added
bonus
you
can
send
text
messages
to
as
many
people
as
you
would
like
all
for
the
same
cost…free!
2.
Middle
•
Preview the three main points that will support your big idea:
•
Supporting point one: Using
data
to
send
messages
will
save
money
o Factual or emotional evidence: Traditional
voice
and
SMS
services
will
be
just
another
feature
by
2017
(Karpinski,
2008).
Surveys
show
that
people
are
moving
more
towards
data
based
services.
o Factual or emotional evidence: While
I
am
abroad
I
use
my
data
exclusively
to
interact
and
communicate
with
my
friends
and
family.
•
Supporting point two: The
messages
send
instantaneously
using
data.
Saves
Time.
o Factual or emotional evidence: The
speed
of
an
SMS
message
depends
on
a
variety
of
factors
such
as
the
congestion
on
the
cellphone
tower
you
are
on.
If
a
tower
is
over
congested
your
SMS
message
can
be
delayed
for
minutes
per
message.
o Factual or emotional evidence: After
Attending
the
Ultra
Music
Festival
in
Miami.
The
towers
were
so
congested
that
it
would
take
minuets
to
send
a
text
message
and
minutes
to
receive
them.
•
Supporting point three: Sending
multi-‐media
messages
are
more
convenient
through
data.
Send
pictures,
videos,
voice
memos.
o Factual or emotional evidence:
While
I
was
in
Japan
my
son
had
an
accident
and
was
in
the
hospital.
Data
based
text
services
allowed
me
to
see
pictures
of
x-‐rays
and
scans,
as
well
as
ask
questions
to
the
doctor
in
real-‐time.
o Factual or emotional evidence: Data
messages
are
linked
directly
to
the
speed
of
your
data
service.
•
Call to Action (pg 42-43): Turn
off
your
SMS
service
for
a
week
and
use
strictly
your
data
plan
to
send
text
messages.
See
how
much
money
you
save
and
how
much
more
convenient
it
is
than
SMS.
3.
End
•
Summarize the main points: Using
data
to
send
text
messages
will
save
you
money,
is
instantaneous,
and
more
efFicient
than
sending
messages
through
SMS.
•
Restate Big Idea: Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Clincher/ new bliss (pg. 44): Paint
a
picture
of
a
world
where
text
communication
through
data
is
the
norm
and
SMS
messaging
is
included
in
your
voice
plan
as
a
basic
service.
12. Send Music, Videos, Pictures
and more
• Photo Credit: <a href="http://www.flickr.com/photos/10687935@N04/8414735791/">Robert S. Donovan</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
12Sunday, August 18, 2013
1.
Beginning
•
Hook/attention grabber:
Using
SMS
to
send
text
messages
is
as
barbaric
as
the
square
wheel!
•
The Big Idea (pg 78-79): Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Audience Journey: My
audience
will
be
anyone
who
currently
is
paying
for
a
text-‐messaging
plan
with
their
mobile
service.
I
believe
they
will
be
of
the
most
beneFit
because
my
insight
will
save
them
money
and
add
convenience.
My
audience
will
be
moving
from
using
the
traditional
method
of
text
messaging
to
a
data
based
text-‐messaging
plan
completely.
•
Preliminary Research: My
research
will
be
used
to
First
clarify
exactly
how
traditional
text
messaging
works.
Then
explain
how
inefFicient
the
service
is
both
in
cost
and
in
function.
Lastly
I
will
use
my
research
to
show
how
much
more
efFicient
data
messaging
is
in
both
cost
and
function.
•
What’s in it for your audience? Explain why your topic is important or worth discussing? My
audience
will
learn
that
paying
for
traditional
text
messaging
is
out
dated
and
inconvenient.
By
learning
how
to
use
their
data
plans
to
send
text
messages
back
and
forth
they
will
save
money
and
be
able
to
communicate
instantaneously
globally
for
the
same
cost.
•
Why should your audience listen to you? Explain your ethos (credibility): Traveling
internationally
is
a
major
part
of
my
job.
Since
I
am
constantly
outside
of
the
country
learning
how
to
communicate
with
my
family
from
abroad
has
made
me
keep
up
with
the
different
ways
to
do
so
efFiciently
in
cost
and
convenience.
I
also
have
a
passion
for
technology
so
I
keep
up
with
the
evolution
and
innovation
in
the
industry.
•
Call to Adventure (pg 38-39): Imagine
you
take
a
beautiful
two-‐week
long
vacation
to
your
dream
destination
and
upon
your
arrival
you
want
to
send
a
quick
text
to
let
your
loved
ones
know
you
have
arrived
safely.
You
turn
on
your
cell
phone
and
send
one
text
to
one
person
saying
you
have
arrived
safely.
Under
your
current
plan
you
will
be
charged
a
roaming
fee
for
sending
an
international
text
as
well
as
a
separate
charge
for
the
actual
text
itself.
Now
imagine
instead
of
sending
that
text
through
your
data
plan
where
there
will
be
no
cost
at
all
and
you
can
send
pictures
as
well
as
explain
how
wonderful
your
dream
destination
is.
As
an
added
bonus
you
can
send
text
messages
to
as
many
people
as
you
would
like
all
for
the
same
cost…free!
2.
Middle
•
Preview the three main points that will support your big idea:
•
Supporting point one: Using
data
to
send
messages
will
save
money
o Factual or emotional evidence: Traditional
voice
and
SMS
services
will
be
just
another
feature
by
2017
(Karpinski,
2008).
Surveys
show
that
people
are
moving
more
towards
data
based
services.
o Factual or emotional evidence: While
I
am
abroad
I
use
my
data
exclusively
to
interact
and
communicate
with
my
friends
and
family.
•
Supporting point two: The
messages
send
instantaneously
using
data.
Saves
Time.
o Factual or emotional evidence: The
speed
of
an
SMS
message
depends
on
a
variety
of
factors
such
as
the
congestion
on
the
cellphone
tower
you
are
on.
If
a
tower
is
over
congested
your
SMS
message
can
be
delayed
for
minutes
per
message.
o Factual or emotional evidence: After
Attending
the
Ultra
Music
Festival
in
Miami.
The
towers
were
so
congested
that
it
would
take
minuets
to
send
a
text
message
and
minutes
to
receive
them.
•
Supporting point three: Sending
multi-‐media
messages
are
more
convenient
through
data.
Send
pictures,
videos,
voice
memos.
o Factual or emotional evidence:
While
I
was
in
Japan
my
son
had
an
accident
and
was
in
the
hospital.
Data
based
text
services
allowed
me
to
see
pictures
of
x-‐rays
and
scans,
as
well
as
ask
questions
to
the
doctor
in
real-‐time.
o Factual or emotional evidence: Data
messages
are
linked
directly
to
the
speed
of
your
data
service.
•
Call to Action (pg 42-43): Turn
off
your
SMS
service
for
a
week
and
use
strictly
your
data
plan
to
send
text
messages.
See
how
much
money
you
save
and
how
much
more
convenient
it
is
than
SMS.
3.
End
•
Summarize the main points: Using
data
to
send
text
messages
will
save
you
money,
is
instantaneous,
and
more
efFicient
than
sending
messages
through
SMS.
•
Restate Big Idea: Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Clincher/ new bliss (pg. 44): Paint
a
picture
of
a
world
where
text
communication
through
data
is
the
norm
and
SMS
messaging
is
included
in
your
voice
plan
as
a
basic
service.
13. Useful to communicate
during emergencies
• Photo Credit: <a href="http://www.flickr.com/photos/49646804@N00/381923773/">ANTHONY</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>
13Sunday, August 18, 2013
1.
Beginning
•
Hook/attention grabber:
Using
SMS
to
send
text
messages
is
as
barbaric
as
the
square
wheel!
•
The Big Idea (pg 78-79): Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Audience Journey: My
audience
will
be
anyone
who
currently
is
paying
for
a
text-‐messaging
plan
with
their
mobile
service.
I
believe
they
will
be
of
the
most
beneFit
because
my
insight
will
save
them
money
and
add
convenience.
My
audience
will
be
moving
from
using
the
traditional
method
of
text
messaging
to
a
data
based
text-‐messaging
plan
completely.
•
Preliminary Research: My
research
will
be
used
to
First
clarify
exactly
how
traditional
text
messaging
works.
Then
explain
how
inefFicient
the
service
is
both
in
cost
and
in
function.
Lastly
I
will
use
my
research
to
show
how
much
more
efFicient
data
messaging
is
in
both
cost
and
function.
•
What’s in it for your audience? Explain why your topic is important or worth discussing? My
audience
will
learn
that
paying
for
traditional
text
messaging
is
out
dated
and
inconvenient.
By
learning
how
to
use
their
data
plans
to
send
text
messages
back
and
forth
they
will
save
money
and
be
able
to
communicate
instantaneously
globally
for
the
same
cost.
•
Why should your audience listen to you? Explain your ethos (credibility): Traveling
internationally
is
a
major
part
of
my
job.
Since
I
am
constantly
outside
of
the
country
learning
how
to
communicate
with
my
family
from
abroad
has
made
me
keep
up
with
the
different
ways
to
do
so
efFiciently
in
cost
and
convenience.
I
also
have
a
passion
for
technology
so
I
keep
up
with
the
evolution
and
innovation
in
the
industry.
•
Call to Adventure (pg 38-39): Imagine
you
take
a
beautiful
two-‐week
long
vacation
to
your
dream
destination
and
upon
your
arrival
you
want
to
send
a
quick
text
to
let
your
loved
ones
know
you
have
arrived
safely.
You
turn
on
your
cell
phone
and
send
one
text
to
one
person
saying
you
have
arrived
safely.
Under
your
current
plan
you
will
be
charged
a
roaming
fee
for
sending
an
international
text
as
well
as
a
separate
charge
for
the
actual
text
itself.
Now
imagine
instead
of
sending
that
text
through
your
data
plan
where
there
will
be
no
cost
at
all
and
you
can
send
pictures
as
well
as
explain
how
wonderful
your
dream
destination
is.
As
an
added
bonus
you
can
send
text
messages
to
as
many
people
as
you
would
like
all
for
the
same
cost…free!
2.
Middle
•
Preview the three main points that will support your big idea:
•
Supporting point one: Using
data
to
send
messages
will
save
money
o Factual or emotional evidence: Traditional
voice
and
SMS
services
will
be
just
another
feature
by
2017
(Karpinski,
2008).
Surveys
show
that
people
are
moving
more
towards
data
based
services.
o Factual or emotional evidence: While
I
am
abroad
I
use
my
data
exclusively
to
interact
and
communicate
with
my
friends
and
family.
•
Supporting point two: The
messages
send
instantaneously
using
data.
Saves
Time.
o Factual or emotional evidence: The
speed
of
an
SMS
message
depends
on
a
variety
of
factors
such
as
the
congestion
on
the
cellphone
tower
you
are
on.
If
a
tower
is
over
congested
your
SMS
message
can
be
delayed
for
minutes
per
message.
o Factual or emotional evidence: After
Attending
the
Ultra
Music
Festival
in
Miami.
The
towers
were
so
congested
that
it
would
take
minuets
to
send
a
text
message
and
minutes
to
receive
them.
•
Supporting point three: Sending
multi-‐media
messages
are
more
convenient
through
data.
Send
pictures,
videos,
voice
memos.
o Factual or emotional evidence:
While
I
was
in
Japan
my
son
had
an
accident
and
was
in
the
hospital.
Data
based
text
services
allowed
me
to
see
pictures
of
x-‐rays
and
scans,
as
well
as
ask
questions
to
the
doctor
in
real-‐time.
o Factual or emotional evidence: Data
messages
are
linked
directly
to
the
speed
of
your
data
service.
•
Call to Action (pg 42-43): Turn
off
your
SMS
service
for
a
week
and
use
strictly
your
data
plan
to
send
text
messages.
See
how
much
money
you
save
and
how
much
more
convenient
it
is
than
SMS.
3.
End
•
Summarize the main points: Using
data
to
send
text
messages
will
save
you
money,
is
instantaneous,
and
more
efFicient
than
sending
messages
through
SMS.
•
Restate Big Idea: Using
your
data
plan
to
send
text
messages
can
save
you
as
much
as
$350
every
year
locally
and
even
more
internationally.
•
Clincher/ new bliss (pg. 44): Paint
a
picture
of
a
world
where
text
communication
through
data
is
the
norm
and
SMS
messaging
is
included
in
your
voice
plan
as
a
basic
service.