Ensure the security of your HCL environment by applying the Zero Trust princi...
Nokia
1.
2.
3.
Name Nokia originated from the river which
flowed through the town of the same name
(Nokia)
Nokia Corporation (NYSE: NOK) is one of
the world's largest telecommunications
equipment manufacturer
Nokia was established in 1865 as a woodpulp mill by Fredrik Idestam on the banks
of Nokia rapids.
4.
Focused on handset manufacturing only
Increase distribution channel
Customer's satisfaction
Focused on replacement
Aggressive pricing
Improve collaboration on designs
Adjust preference for specific market
5.
AIDA in Nokia
A-Attention:attract the attention of consumer
I –Interast:raise consumers interest by
demonstrating the features and benefits
D –Desire:convince the consumer that they
will get their desired product
A-Action:lead consumer toward action i.e
purchasing
6.
Demographic:
:Male and Female
:Ages 25-50 this
segment makes 80% of
Nokia market
Geographic:
>Targeted Area is the
Rural market
>Total targeted
population is 100
million
7. Different kind of products for
different segments of group which has
helped Nokia to establish it’s market
in every part of the world
12.
Music phone: In
today's world music
is the craziest and
most loving thing
for every person so
nokia has launched
special edition for
music loves called
music edition
13. Today’s world is
moving towards
the touch phones
so Nokia has
launched many
different touch
phones for their
consumer
14. Nokia has seen
the desire of their
consumer that
they want touch
and type both in a
single phone so it
has also launched
touch and type
phones
15. Camera phone is
the biggest
demanded phone
in today's time so
nokia came up with
different camera
phone
