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Creating a Culture around Social Media

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Presented at the 2nd Annual Social Media & Mobile Apps conference, Auckland, New Zealand. 26 June 2012

Presented at the 2nd Annual Social Media & Mobile Apps conference, Auckland, New Zealand. 26 June 2012

Published in: Business, Technology

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  • 1. Creating a Culturearound Social Media Simon Young, syENGAGE Ltd @simonyoung @syengage
  • 2. Take 1:The Invisible Revolution
  • 3. “Revolution is ... the violent transfer of power and property in the name of an idea” Jacques Barzun
  • 4. ?
  • 5. (A bit harsh)
  • 6. Bloody hard work
  • 7. (Invisible)
  • 8. ?
  • 9. Empowered Consumers REVOLUTION!Hunt for authenticity Co-creation
  • 10. Experience is everything
  • 11. Experience is delivered by PEOPLE
  • 12. This is why we need ENGAGED PEOPLE
  • 13. Take 2: All around us
  • 14. Why?
  • 15. MainstreamRevolutions! culture
  • 16. MainstreamRevolutions! culture Rituals Myths Symbols Tribes
  • 17. MainstreamRevolutions! culture Rituals Myths Symbols Tribes Transmitter
  • 18. MainstreamRevolutions! culture Rituals Myths Symbols Tribes Transmitter Connection “I’m not the only one who thinks like this!”
  • 19. MainstreamRevolutions! culture Rituals Myths Symbols Tribes Transmitter Connection Shared, strong culture “I’m not the only one who “We’re awesome!” thinks like this!”
  • 20. MainstreamRevolutions! culture Rituals Myths Symbols Tribes Transmitter Connection Shared, strong culture “I’m not the only one who “We’re awesome!” thinks like this!” Purposeful Work
  • 21. How?
  • 22. GOAL
  • 23. GOAL1. Content for social media
  • 24. GOAL1. Content for social media That all you got? Y u no engage me?
  • 25. GOAL1. Content for social media 2. Build brand culture
  • 26. GOAL1. Content for social media 2. Build brand culture 3. Reflective learning
  • 27. Make social media...
  • 28. Make social media... VISIBLE
  • 29. Make social media...INTERNAL
  • 30. Make social media... UNDERSTANABLE
  • 31. Redefine Irrelevance
  • 32. Bonus tip:
  • 33. Celebrate victory!
  • 34. No content, no NOTHING
  • 35. Where does content come from?
  • 36. Engaged People!
  • 37. ENGAGED PEOPLESimon Young, syENGAGEtwitter.com/syengagewww.syengage.com/simon

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