Creating a Culture around Social Media
Upcoming SlideShare
Loading in...5
×
 

Creating a Culture around Social Media

on

  • 870 views

Presented at the 2nd Annual Social Media & Mobile Apps conference, Auckland, New Zealand. 26 June 2012

Presented at the 2nd Annual Social Media & Mobile Apps conference, Auckland, New Zealand. 26 June 2012

Statistics

Views

Total Views
870
Views on SlideShare
839
Embed Views
31

Actions

Likes
1
Downloads
0
Comments
1

5 Embeds 31

http://simonyoung.co.nz 15
http://feeds.feedburner.com 6
http://www.linkedin.com 5
http://www.twylah.com 4
https://twitter.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Creating a Culture around Social Media Creating a Culture around Social Media Presentation Transcript

  • Creating a Culturearound Social Media Simon Young, syENGAGE Ltd @simonyoung @syengage
  • Take 1:The Invisible Revolution
  • “Revolution is ... the violent transfer of power and property in the name of an idea” Jacques Barzun
  • ?
  • (A bit harsh)
  • Bloody hard work
  • (Invisible)
  • ?
  • Empowered Consumers REVOLUTION!Hunt for authenticity Co-creation
  • Experience is everything
  • Experience is delivered by PEOPLE
  • This is why we need ENGAGED PEOPLE
  • Take 2: All around us
  • Why?
  • MainstreamRevolutions! culture
  • MainstreamRevolutions! culture Rituals Myths Symbols Tribes
  • MainstreamRevolutions! culture Rituals Myths Symbols Tribes Transmitter
  • MainstreamRevolutions! culture Rituals Myths Symbols Tribes Transmitter Connection “I’m not the only one who thinks like this!”
  • MainstreamRevolutions! culture Rituals Myths Symbols Tribes Transmitter Connection Shared, strong culture “I’m not the only one who “We’re awesome!” thinks like this!”
  • MainstreamRevolutions! culture Rituals Myths Symbols Tribes Transmitter Connection Shared, strong culture “I’m not the only one who “We’re awesome!” thinks like this!” Purposeful Work
  • How?
  • GOAL
  • GOAL1. Content for social media
  • GOAL1. Content for social media That all you got? Y u no engage me?
  • GOAL1. Content for social media 2. Build brand culture
  • GOAL1. Content for social media 2. Build brand culture 3. Reflective learning
  • Make social media...
  • Make social media... VISIBLE
  • Make social media...INTERNAL
  • Make social media... UNDERSTANABLE
  • Redefine Irrelevance
  • Bonus tip:
  • Celebrate victory!
  • No content, no NOTHING
  • Where does content come from?
  • Engaged People!
  • ENGAGED PEOPLESimon Young, syENGAGEtwitter.com/syengagewww.syengage.com/simon