Alturist Group now offers 360 degree solutions for Mobile as well as Digital Marketing

1. Altruist Group -Mobile/Digital Marketing

2. Altruist Technologies – Business
Ecosystem and Key Clientele
Platform Business
Fraud Mgmt. &
Revenue Assurance
Mobile VAS
Mobile & Digital
Marketing
• Airtel
• MTN
• Reliance
• Axiata Group
• Telia Sonera
• Telenor
Group &
many more
• Etisalat
• MTS
• NSN
• Idea Cellular
• British
Telecom
• TOT (Thailand)
• Axiata Group
& Many more
• Airtel Group
(India& Africa)
• Idea Cellular
• Glo Nigeria
• Etisalat
Nigeria
• TOT Thailand
• Elion Group
(Europe) &
Many More
• Coke
• Pepsi
• Kellogs
• Pizza Hut
• Ceat
• Cartier
• HUL
• Aviva
• ING Vyasya
• Pidilite & Many
more

3. Customer Footprint
Asia
India
Sri Lanka
Bangladesh
Malaysia
Thailand
Philippines
Vietnam
Indonesia
Africa
Burkina Faso
Chad
Congo B
DRC
Gabon
Ghana
Kenya
Madagascar
Malawi
Morocco
Niger
Nigeria
Sierra Leone
Tanzania
Uganda
Zambia
Sudan
Central America & the
Caribbean
Trinidad and Tobago
Europe
Estonia
Spain
UK
Sweden
Middle
East
Bahrain
Iraq
Jordan
Kuwait
UAE

4. MOBILE & DIGITAL Marketing
Mobile
App Dev
WAP/
Mobile
Games
SMS/IVR
Activations
Mobile Marketing Digital Marketing

7. Business Objective
ING Life India is leading life insurer which wanted to build an application which lets end
customers and agents to get real time updated information on its products, calculate
premiums, life covers etc.
Our Involvement
• Built the premium and sum assured calculation engine into the app
• Integrated SMS services for user to get quotes and alerts
• Notification services on the app
• Payment Gateway integration and API integration with payment system

9. Business Objective
Hindustan Unilever limited entrusted Mobile2Win to develop an app for its Investors
to be build on iPhone. iPad, Android Phones and tablets.
Our Involvement
• Built the app with a rich user interface with good navigational features
• Build the PDF annotation and sharing features into the app
• Rich plotting and visual presentation of share price graphs, trends & analysis.
• Online and Offline viewing and analysis
• Real-time data update

11. Business Objective
Bosch, a leading global engineering and automotive components manufacturer wanted a
mobile application customers can use to locate nearest Bosch branches & dealers and get
maintenance tips
Our Involvement
• Built the branch & dealer locator module, service alerts feature
• Used PhoneGap and HTML5 to develop the app for iOS & Android devices
• Used Blackberry & Symbian native SDKs to develop the app for those devices
• Created the feature for maintenance tips for users

13. Business Objective
Aviva India wanted an app to be developed for Android phones and tablets that its
advisors could use to share product information, premium calculations and proposals with
its clients.
Our Involvement
• Build the first phase of the app with all product information and details
• Development of second phase underway which will allow advisors to track sales, do
performance analysis and share data
• Integration with web services of Aviva India website
• Next phase of implementation includes iOS version of the app

16. Activations – SMS/IVR
Activation
Name
Summary Services Offered
Keyword
Based SMS
Activation
Customer Engagement
using an SMS Keyword
backed by gratification
(by the brand).
- SMS Shortcode (Open across all Telecom Operators )
- Response Management for all incoming Messages.
- Randomizer tool for choosing Winners
- MIS and Reporrting (Online/Offline)
-Telecalling for Winners
Missed Call
Activation
Unique Number (10
Digit/8Digit) for
tending to missed calls
Auto Call Back to
customer with pre-
recorded message
-Number for missed calls.
-Managing Outbound calls with an agreed TAT
- Repeat call in case of “No Response”
- Response collection and logging
-MIS and reporting (Online and Offline)
Contest on
SMS and
IVR
Participative Contests
/Quizzes for Customers
on IVR/SMS
-SMS Shortcode/IVR Shortcode (Or Long Code) Provision
- Quiz /Contest Creation
-Scripting and Recording of Prompts (in all indian
languages)
- Program Management
-MIS and Reporting (Online/Offline)

17. Case Studies – Activation
On Pack Promotion for MTR on SMS
•Unique Code Printed on MTR Milk Packs
•The user has to sms MTR<space>Unique Code to 58558.
•Automated reply to customer.
•A Randomizer is then used to select winners who win ICE AGE 4 Movie Tickets
•A physical calls are made by agents to inform participant about their gratification.
VANISH JINGLE PROMOTION
•Vanish Jingle was converted into a ringtone & hosted onto Mobile2win’s server.
•A Call For Action (CFA) was heavily promoted through TVC’s & Print Ads where by user had to sms VANISH
to 58558 to receive the ringtone for free.
•Once an active GPRS user sms VANISH to 58558 a response message was sent with a URL.
•On clicking the URL the ringtone was downloaded onto the phone. T
•This was a special HOLI offer.
http://goo.gl/DsEHd5
http://goo.gl/eMAEiC
B

18. Case Studies –Activations
Consume Sprite and send 9 Digit code to 58558
Lucky winners get a chance to meet Shahrukh Khan.
Also some of the winners to get a Nokia Phone.
Objective
Increase ThumsUp frequency via repeat purchase
Sales Initiative
Experiment with cross-category marketing initiative at the national level
(TVS & Thums Up)
Drink SMS and send “APACHE” to 58558. Winners by draw get to win a Bike every hour.
http://www.mmaglobal.com/studies/thums-thunder-wheels-mobile2win
http://www.mmaglobal.com/studies/kholega-toh-milega-mobile2win
SPRITE KHOLEGA TOH MILEGA CONTEST
THUMBS UP – WHEELS OF THUNDER CONTEST.
B

20. Mobile Games/WAP
Activation
Name
Summary Services Offered
Mobile
Games for
Tactial
Marketing
Objectives
•Conceptualize and
Develop a Mobile
Game for a certain
TG
•Brand Launches for
Brand Engagement
- Game Conceptualization
- Game Development and Porting
- Game Testing
- Game Hosting and Propagation
(WAP/App Stores)
-IOS/Android/Java/Blackberry/Windows
WAP Portal
for Consumer
Engagement
•Develop a WAP
Portal for Customer
Engagement
•Social Media
Interaction
•Brand Interaction
-Conceptualize the WAP portal.
- Develop WAP Portal (With/Without
Login)
- Social Media Connect
(Facebook/Twitter)
- Brand Tips
- Constant Maintenance and Updation of
Content
- Propagation of WAP Portal

21. Mobile Games & WAP
CEAT MOBILE GAME
Creating a mobile game , a replica online game & connecting it on Facebook,
thereby creating a 360 degree game for CEAT leading along with game
promotion.
Execution
•Overall Brand Message Said “Roads are Filled with Idiots”
•Mobile2Win developed a Mobile Game where the users had to spot an Idiot on the Road
• 5000 Downloads in first 2 weeks of the download.
•Mobile2win was responsible for
• Mobile game
•2D Online game
•Facebook Page integration /Facebook Flash Game
•WAP Site – Production, Hosting, Maintenance
•Game Promotion (WAP Banners)
•Viral -Scores from the mobile game & Facebook gets uploaded to Ceat WAP site B

22. Mobile Games & WAP
KELLOG MOBILE GAME
Aim: To engage with the Target Segment (Children) via a mobile game
available on GPRS.
The Coco Racer is a racing game set in a jungle and features all the
Kellogg's Chocos characters.
The game allows the user, playing Coco the monkey, to race
against the villain Crafty Croc for the Kellogg's treasure.
Coco has to cross many obstacles along the way.
Coco is helped in his quest by his friends in the jungle.
The game got promoted on the Kellogg's Chocos cartons and through
television commercials. To download the game, users had to send an SMS
to 8558 and receive a WAP link to download the game via GPRS.
http://goo.gl/JNg61y
B

23. Few More Mobile Games!
Bollywood
Movie
“Chain Kuli Ki
Main Kuli”
Club Mahindra Thumbs Up
B

24. WAP
WAP Portal for Hindustan Unilever’s Sunsilk
1. A perpetual connect established with consumers
2. A Login Based WAP Portal with visually appealing
content.
3. The WAP portal consists of
 Pages for Sunsilk Sub Brands/Categories
 Blogs
 Social Media Updates
 Expert Tips.
 Option to interact with the Portal with an aim to
create a community.
4. Mobile2Win’s role
 UI Design (Iterations for the Client)
 Development of the Portal
 Testing
 Backend integration with Social Media
 Seamless interactivity of the product with the user.
B

25. WAP
WAP Based portal
CAMPAIGN DETAILS
Event Based Campaign to Leverage The Cricket World Cup Fever.
Incentive to Engage with the “Pizza Hut” brand and win circket
match tickets
User clicks on the advertisement on Facebook
User directed to the campaign page, had to log into his facebook
acccount to do an update on his facebook page.
 The updates created a viral effect on the Social Media.
Lucky winners got to win a ticket for a cricket match happening in
their city.
MOBILE2WIN’s ROLE
Program Management
Creation of WAP Pages
Social Media Connect
Mobile2Win bought inventory on Social Media and ran ads about
the campaign.
Selcting winners using a Randomizer Tool.
Gratification disctribution Management. B

26. Few More WAP Sites...
Mercedez Benz CARTIER COKE SAMSUNG
B

27. Digital Marketing

28. Case Study 1-Mytusconmovers
My Tucson Movers (http://www.mytucsonmovers.com) – Local SEO
My Tucson Movers, located in Tucson, Arizona specializes in helping residents in Tucson move to a new apartment or home,
quickly and safely and affordably. Client wanted to target local area for his moving services. Hence we implemented best Local
SEO Strategies in this project.
• Inconsistent local citations. NAP (Name, Address and Phone Number) was not uniform to all business
listings. For any local business local citations play vital role.
• CMS of the website was quite complex which made our On Page Optimization more challenging.
• Improving the rankings on Google Places
• Boosting the potential traffic from target region i.e. Tucson
Challenges
Achievements
Traffic Boost
In just 3 months, total unique visitors were increased
by 180%. Here are few more metrics showing traffic growth:
↑ Total Traffic increased by 70%
↑ Organic Traffic increased by 210%
↑ Social Traffic has increased by 70%
↑ Traffic from Tucson has increased by 280%
↑ Mobile users have increased by 500%
Rankings Improvements
Client wanted to have top rankings
for 2 keywords i.e “Tucson Movers”
“Movers Tucson AZ”. Earlier these
keywords were not in top 100.
However, now both these keywords
are in top 10 results of Google USA
Corrected Local Citations
We successfully corrected NAP
(Name, Address and Phone
Number) on business listings. In
addition to this we also shared
some high authority Local Listing
websites to client which has helped
in improving rankings.

29. ZOT Zin Music (http://www.zotzinguitarlessons.com ) - Local SEO
ZOT Zin Music is a guitar school in Hollywood, CA., specialized in private, 1-on-1 guitar and music instruction. Students have
their lessons in the ZOTZin teaching studio, or from the comfort of their home through webcam lessons. ZOT Zin Music has a
strong reputation in Los Angeles, for it’s high standards of excellence in music education, and the extraordinary successes of
their students.
Challenges
• Competitive Industry
• Duplicate Content
• Incorrect Citations
• In-effective landing pages
• Missing CTAs Achievements
Traffic
[Text is Improvements to be added]
Increase in Conversions
[Text is to be added]
Rankings Improvements
[Text is to be added]
Social Presence
[Text is to be added]
Case Study 2 –ZOT Zin Music

30. Challenges
Achievements
Personalabs (http://www.personalabs.com) SEO, SMO, Affiliate & Content Marketing
Personalabs is an online blood testing services which was founded to give individuals the ability to take charge of their own healthcare
through affordable, accessible, confidential laboratory tests and risk assessments.
• Achieving and maintaining
top search rankings in
Google US
• Driving traffic from US
users
• Excluding the tracking of
traffic from China in Google
Analytics
• Reducing the bounce rate
• Reducing website load time
• Increasing revenue from
current affiliates
• Increasing affiliates base via
commission junction
• Importing affiliates from
Commission Junction into
SalesForce as per their
commission program type
• Getting contact details
from New & Existing
Affiliates
• We've achieved top search
rankings of some of the
competitive keywords like male
fertility test, food allergy testing,
blood tests online service etc in
Google US.
• 32.76% growth in the pageviews
• 50.50% growth in pages/session
• 6.44% decrease in bounce rate
• Successful in excluding the
tracking of traffic from China in
Google Analytics by applying
filters.
• 89.1% increase in sales from
previous year's month
• 25.6% increase in Monthly sales
from Affiliates
Case Study 3 –Personal Labs

31. Thank you!
Altruist Technologies Pvt Ltd
Plot No 2, HSIIDC IT Park,
Sector 22 Panchkula
Haryana, India
Google Maps Location
Contact-atul.prasad@altruistindia.com
http://goo.gl/ZCERh9
Website: www.altruistindia.com