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Online brand management

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Transcript

  • 1. Brand Management Ann Treacyatreacy@treacyinfo.comwww.byteoftheweek.com www.treacyinfo.com
  • 2. Quick Facts for Businesses• Ford Explorer launch on Facebook generated more traffic than Super Bowl ad!• 53% of Twitter users recommend products• 90% of consumers trust peer recommendations• 14% trust advertisements• 93% of marketers use social media www.treacyinfo.com
  • 3. More facts for Everyone• Social Media is #1 activity on the Web• 92% of kids under 2 have a digital shadow• 1 in 5 couples meet online www.treacyinfo.com
  • 4. So what can you do? www.treacyinfo.com
  • 5. Know What People See• Search for yourself on Google and social media platforms – Company name – Product names – CEO and key staff names• Set up Google Alert on your name – http://www.google.com/alerts• Search review sites www.treacyinfo.com
  • 6. Search Social Media Sites• Search Facebook, Twitter, LinkedIn, Pinterest… – You will not be able to find everything – Note the things you do find • Are they fair? • Can you learn from them? www.treacyinfo.com
  • 7. Know the story you want to tell! www.treacyinfo.com
  • 8. Know the story you want to tell! www.treacyinfo.com
  • 9. Take Control• Thank and reward people who have said nice things• Address the negative• Build your reputation by joining these sites – Be the place where people talk Allow, but address, the negative www.treacyinfo.com
  • 10. Can you remove items from Google? No – but you can over power them with new info… www.treacyinfo.com
  • 11. Who can speak for the business?• Have an acceptable use policy for staff• Have designated staff to monitor and maintain social media• Keep passwords secret• Don’t leave you computer or phone logged into social media sites www.treacyinfo.com
  • 12. Get the presentation here:http://byteoftheweek.com/ Thank you! Ann Treacy atreacy@treacyinfo.com www.treacyinfo.com