SlideShare a Scribd company logo

Online brand management

•Download as PPTX, PDF•
•
Ann Treacy
Ann Treacy
1 of 12
Brand Management Ann Treacy atreacy@treacyinfo.com www.byteoftheweek.com www.treacyinfo.com
Quick Facts for Businesses • Ford Explorer launch on Facebook generated more traffic than Super Bowl ad! • 53% of Twitter users recommend products • 90% of consumers trust peer recommendations • 14% trust advertisements • 93% of marketers use social media www.treacyinfo.com
More facts for Everyone • Social Media is #1 activity on the Web • 92% of kids under 2 have a digital shadow • 1 in 5 couples meet online www.treacyinfo.com
So what can you do? www.treacyinfo.com
Know What People See • Search for yourself on Google and social media platforms – Company name – Product names – CEO and key staff names • Set up Google Alert on your name – http://www.google.com/alerts • Search review sites www.treacyinfo.com
Search Social Media Sites • Search Facebook, Twitter, LinkedIn, Pinterest… – You will not be able to find everything – Note the things you do find • Are they fair? • Can you learn from them? www.treacyinfo.com
Know the story you want to tell! www.treacyinfo.com
Know the story you want to tell! www.treacyinfo.com
Take Control • Thank and reward people who have said nice things • Address the negative • Build your reputation by joining these sites – Be the place where people talk Allow, but address, the negative www.treacyinfo.com
Can you remove items from Google? No – but you can over power them with new info… www.treacyinfo.com
Who can speak for the business? • Have an acceptable use policy for staff • Have designated staff to monitor and maintain social media • Keep passwords secret • Don’t leave you computer or phone logged into social media sites www.treacyinfo.com
Get the presentation here: http://byteoftheweek.com/ Thank you! Ann Treacy atreacy@treacyinfo.com www.treacyinfo.com

Recommended

Getting Started in Low-Cost, No-Cost Social Media Marketing by Wade Kwon
Getting Started in Low-Cost, No-Cost Social Media Marketing by Wade KwonGetting Started in Low-Cost, No-Cost Social Media Marketing by Wade Kwon
Getting Started in Low-Cost, No-Cost Social Media Marketing by Wade KwonWade Kwon
 
Lastest and Coolest In Internet Marketing
Lastest and Coolest In Internet MarketingLastest and Coolest In Internet Marketing
Lastest and Coolest In Internet Marketinghillarybressler
 
Employees are Social Media Marketers, Too! (they just don't know it yet)
Employees are Social Media Marketers, Too! (they just don't know it yet)Employees are Social Media Marketers, Too! (they just don't know it yet)
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
 
Facebook Pages: Creating, Tweaking & Growing
Facebook Pages: Creating, Tweaking & GrowingFacebook Pages: Creating, Tweaking & Growing
Facebook Pages: Creating, Tweaking & GrowingBrad Hanks
 
8 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 20108 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 2010Josh Martin
 
13 Social Media & Paid Social Mistakes to Leave Behind in 2021
13 Social Media & Paid Social Mistakes to Leave Behind in 202113 Social Media & Paid Social Mistakes to Leave Behind in 2021
13 Social Media & Paid Social Mistakes to Leave Behind in 2021Boom Online Marketing
 
Does Content Marketing Really Work?
Does Content Marketing Really Work?Does Content Marketing Really Work?
Does Content Marketing Really Work?James Ellis
 
How to Get a Job in PR: Understand the Power of Connectivity
How to Get a Job in PR: Understand the Power of ConnectivityHow to Get a Job in PR: Understand the Power of Connectivity
How to Get a Job in PR: Understand the Power of ConnectivityShelly Kramer
 

Recommended

Getting Started in Low-Cost, No-Cost Social Media Marketing by Wade Kwon
Getting Started in Low-Cost, No-Cost Social Media Marketing by Wade KwonGetting Started in Low-Cost, No-Cost Social Media Marketing by Wade Kwon
Getting Started in Low-Cost, No-Cost Social Media Marketing by Wade KwonWade Kwon
 
Lastest and Coolest In Internet Marketing
Lastest and Coolest In Internet MarketingLastest and Coolest In Internet Marketing
Lastest and Coolest In Internet Marketinghillarybressler
 
Employees are Social Media Marketers, Too! (they just don't know it yet)
Employees are Social Media Marketers, Too! (they just don't know it yet)Employees are Social Media Marketers, Too! (they just don't know it yet)
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
 
Facebook Pages: Creating, Tweaking & Growing
Facebook Pages: Creating, Tweaking & GrowingFacebook Pages: Creating, Tweaking & Growing
Facebook Pages: Creating, Tweaking & GrowingBrad Hanks
 
8 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 20108 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 2010Josh Martin
 
13 Social Media & Paid Social Mistakes to Leave Behind in 2021
13 Social Media & Paid Social Mistakes to Leave Behind in 202113 Social Media & Paid Social Mistakes to Leave Behind in 2021
13 Social Media & Paid Social Mistakes to Leave Behind in 2021Boom Online Marketing
 
Does Content Marketing Really Work?
Does Content Marketing Really Work?Does Content Marketing Really Work?
Does Content Marketing Really Work?James Ellis
 
How to Get a Job in PR: Understand the Power of Connectivity
How to Get a Job in PR: Understand the Power of ConnectivityHow to Get a Job in PR: Understand the Power of Connectivity
How to Get a Job in PR: Understand the Power of ConnectivityShelly Kramer
 
Role of Social Networking in Marketing
Role of Social Networking in MarketingRole of Social Networking in Marketing
Role of Social Networking in MarketingTanu Jain
 
Content Marketing in 15 Minutes a Day
Content Marketing in 15 Minutes a DayContent Marketing in 15 Minutes a Day
Content Marketing in 15 Minutes a DayShelly Kramer
 
Industry Presentation: Smart Data Driven Decision Marketing
Industry Presentation: Smart Data Driven Decision MarketingIndustry Presentation: Smart Data Driven Decision Marketing
Industry Presentation: Smart Data Driven Decision Marketingdmg events Asia
 
Why B2B Marketing is so Boring
Why B2B Marketing is so BoringWhy B2B Marketing is so Boring
Why B2B Marketing is so BoringVelocity Partners
 
The Exponential influencer #smmastery
The Exponential influencer #smmasteryThe Exponential influencer #smmastery
The Exponential influencer #smmasteryShane Gibson
 
Ramp Up Facebook Results & ROI
Ramp Up Facebook Results & ROIRamp Up Facebook Results & ROI
Ramp Up Facebook Results & ROICision
 
"The Art of Building a Brand" by Martha Stewart
"The Art of Building a Brand" by Martha Stewart"The Art of Building a Brand" by Martha Stewart
"The Art of Building a Brand" by Martha StewartFractl
 
IIEE Presentation
IIEE PresentationIIEE Presentation
IIEE PresentationBrandon Zeman
 
Social Media for Hospitality Marketing
Social Media for Hospitality MarketingSocial Media for Hospitality Marketing
Social Media for Hospitality MarketingJeff Goldscher
 
Integrating Social Media Into Your Marketing Mix
Integrating Social Media Into Your Marketing MixIntegrating Social Media Into Your Marketing Mix
Integrating Social Media Into Your Marketing MixMichael Brenner
 
Social media and your business
Social media and your businessSocial media and your business
Social media and your businessTigerNash
 
Your Social Media Strategy Won't Save You
Your Social Media Strategy Won't Save YouYour Social Media Strategy Won't Save You
Your Social Media Strategy Won't Save YouTara Hunt
 
Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow Heavybag Media
 
Social Media Strategy in 6 steps
Social Media Strategy in 6 stepsSocial Media Strategy in 6 steps
Social Media Strategy in 6 stepsSam Verhaegen
 
Facebook Video: How Companies are Succeeding with Videos on Facebook
Facebook Video: How Companies are Succeeding with Videos on FacebookFacebook Video: How Companies are Succeeding with Videos on Facebook
Facebook Video: How Companies are Succeeding with Videos on FacebookMari Smith
 
Going Social with CRM: How Social Media is Turning Sales Upside Down
Going Social with CRM: How Social Media is Turning Sales Upside DownGoing Social with CRM: How Social Media is Turning Sales Upside Down
Going Social with CRM: How Social Media is Turning Sales Upside DownShane Gibson
 
Twitter for business
Twitter for businessTwitter for business
Twitter for businessJerry Smith
 
Data Driven Decision Making
Data Driven Decision MakingData Driven Decision Making
Data Driven Decision Makingnarayan murthy ivaturi
 
Optimize Your Influence On LinkedIn and Online by Anne Pryor for Women Invest...
Optimize Your Influence On LinkedIn and Online by Anne Pryor for Women Invest...Optimize Your Influence On LinkedIn and Online by Anne Pryor for Women Invest...
Optimize Your Influence On LinkedIn and Online by Anne Pryor for Women Invest...ANNE PRYOR, MA
 
Schools And Social Media Presentation
Schools And Social Media PresentationSchools And Social Media Presentation
Schools And Social Media PresentationEsti
 
Grand rapids
Grand rapidsGrand rapids
Grand rapidsAnn Treacy
 
Overwhelmed? Business Strategies for the Social Web
Overwhelmed? Business Strategies for the Social WebOverwhelmed? Business Strategies for the Social Web
Overwhelmed? Business Strategies for the Social WebChaos To Clarity LLC
 

More Related Content

What's hot

Role of Social Networking in Marketing
Role of Social Networking in MarketingRole of Social Networking in Marketing
Role of Social Networking in MarketingTanu Jain
 
Content Marketing in 15 Minutes a Day
Content Marketing in 15 Minutes a DayContent Marketing in 15 Minutes a Day
Content Marketing in 15 Minutes a DayShelly Kramer
 
Industry Presentation: Smart Data Driven Decision Marketing
Industry Presentation: Smart Data Driven Decision MarketingIndustry Presentation: Smart Data Driven Decision Marketing
Industry Presentation: Smart Data Driven Decision Marketingdmg events Asia
 
Why B2B Marketing is so Boring
Why B2B Marketing is so BoringWhy B2B Marketing is so Boring
Why B2B Marketing is so BoringVelocity Partners
 
The Exponential influencer #smmastery
The Exponential influencer #smmasteryThe Exponential influencer #smmastery
The Exponential influencer #smmasteryShane Gibson
 
Ramp Up Facebook Results & ROI
Ramp Up Facebook Results & ROIRamp Up Facebook Results & ROI
Ramp Up Facebook Results & ROICision
 
"The Art of Building a Brand" by Martha Stewart
"The Art of Building a Brand" by Martha Stewart"The Art of Building a Brand" by Martha Stewart
"The Art of Building a Brand" by Martha StewartFractl
 
Social Media for Hospitality Marketing
Social Media for Hospitality MarketingSocial Media for Hospitality Marketing
Social Media for Hospitality MarketingJeff Goldscher
 
Integrating Social Media Into Your Marketing Mix
Integrating Social Media Into Your Marketing MixIntegrating Social Media Into Your Marketing Mix
Integrating Social Media Into Your Marketing MixMichael Brenner
 
Social media and your business
Social media and your businessSocial media and your business
Social media and your businessTigerNash
 
Your Social Media Strategy Won't Save You
Your Social Media Strategy Won't Save YouYour Social Media Strategy Won't Save You
Your Social Media Strategy Won't Save YouTara Hunt
 
Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow Heavybag Media
 
Social Media Strategy in 6 steps
Social Media Strategy in 6 stepsSocial Media Strategy in 6 steps
Social Media Strategy in 6 stepsSam Verhaegen
 
Facebook Video: How Companies are Succeeding with Videos on Facebook
Facebook Video: How Companies are Succeeding with Videos on FacebookFacebook Video: How Companies are Succeeding with Videos on Facebook
Facebook Video: How Companies are Succeeding with Videos on FacebookMari Smith
 
Going Social with CRM: How Social Media is Turning Sales Upside Down
Going Social with CRM: How Social Media is Turning Sales Upside DownGoing Social with CRM: How Social Media is Turning Sales Upside Down
Going Social with CRM: How Social Media is Turning Sales Upside DownShane Gibson
 
Twitter for business
Twitter for businessTwitter for business
Twitter for businessJerry Smith
 
Optimize Your Influence On LinkedIn and Online by Anne Pryor for Women Invest...
Optimize Your Influence On LinkedIn and Online by Anne Pryor for Women Invest...Optimize Your Influence On LinkedIn and Online by Anne Pryor for Women Invest...
Optimize Your Influence On LinkedIn and Online by Anne Pryor for Women Invest...ANNE PRYOR, MA
 
Schools And Social Media Presentation
Schools And Social Media PresentationSchools And Social Media Presentation
Schools And Social Media PresentationEsti
 

What's hot (20)

Role of Social Networking in Marketing
Role of Social Networking in MarketingRole of Social Networking in Marketing
Role of Social Networking in Marketing
 
Content Marketing in 15 Minutes a Day
Content Marketing in 15 Minutes a DayContent Marketing in 15 Minutes a Day
Content Marketing in 15 Minutes a Day
 
Industry Presentation: Smart Data Driven Decision Marketing
Industry Presentation: Smart Data Driven Decision MarketingIndustry Presentation: Smart Data Driven Decision Marketing
Industry Presentation: Smart Data Driven Decision Marketing
 
Why B2B Marketing is so Boring
Why B2B Marketing is so BoringWhy B2B Marketing is so Boring
Why B2B Marketing is so Boring
 
The Exponential influencer #smmastery
The Exponential influencer #smmasteryThe Exponential influencer #smmastery
The Exponential influencer #smmastery
 
Ramp Up Facebook Results & ROI
Ramp Up Facebook Results & ROIRamp Up Facebook Results & ROI
Ramp Up Facebook Results & ROI
 
"The Art of Building a Brand" by Martha Stewart
"The Art of Building a Brand" by Martha Stewart"The Art of Building a Brand" by Martha Stewart
"The Art of Building a Brand" by Martha Stewart
 
IIEE Presentation
IIEE PresentationIIEE Presentation
IIEE Presentation
 
Social Media for Hospitality Marketing
Social Media for Hospitality MarketingSocial Media for Hospitality Marketing
Social Media for Hospitality Marketing
 
Integrating Social Media Into Your Marketing Mix
Integrating Social Media Into Your Marketing MixIntegrating Social Media Into Your Marketing Mix
Integrating Social Media Into Your Marketing Mix
 
Social media and your business
Social media and your businessSocial media and your business
Social media and your business
 
Your Social Media Strategy Won't Save You
Your Social Media Strategy Won't Save YouYour Social Media Strategy Won't Save You
Your Social Media Strategy Won't Save You
 
Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow
 
Social Media Strategy in 6 steps
Social Media Strategy in 6 stepsSocial Media Strategy in 6 steps
Social Media Strategy in 6 steps
 
Facebook Video: How Companies are Succeeding with Videos on Facebook
Facebook Video: How Companies are Succeeding with Videos on FacebookFacebook Video: How Companies are Succeeding with Videos on Facebook
Facebook Video: How Companies are Succeeding with Videos on Facebook
 
Going Social with CRM: How Social Media is Turning Sales Upside Down
Going Social with CRM: How Social Media is Turning Sales Upside DownGoing Social with CRM: How Social Media is Turning Sales Upside Down
Going Social with CRM: How Social Media is Turning Sales Upside Down
 
Twitter for business
Twitter for businessTwitter for business
Twitter for business
 
Data Driven Decision Making
Data Driven Decision MakingData Driven Decision Making
Data Driven Decision Making
 
Optimize Your Influence On LinkedIn and Online by Anne Pryor for Women Invest...
Optimize Your Influence On LinkedIn and Online by Anne Pryor for Women Invest...Optimize Your Influence On LinkedIn and Online by Anne Pryor for Women Invest...
Optimize Your Influence On LinkedIn and Online by Anne Pryor for Women Invest...
 
Schools And Social Media Presentation
Schools And Social Media PresentationSchools And Social Media Presentation
Schools And Social Media Presentation
 

Similar to Online brand management

Overwhelmed? Business Strategies for the Social Web
Overwhelmed? Business Strategies for the Social WebOverwhelmed? Business Strategies for the Social Web
Overwhelmed? Business Strategies for the Social WebChaos To Clarity LLC
 
Social Media for ITSM
Social Media for ITSMSocial Media for ITSM
Social Media for ITSMChris Dancy
 
Service Desk and Social Media -- Meet Your Users on Their Terms
Service Desk and Social Media -- Meet Your Users on Their TermsService Desk and Social Media -- Meet Your Users on Their Terms
Service Desk and Social Media -- Meet Your Users on Their TermsChris Dancy
 
Social Media Marketing for Child Care facilities
Social Media Marketing for Child Care facilitiesSocial Media Marketing for Child Care facilities
Social Media Marketing for Child Care facilitiesONE Marketing Resource
 
Real Estate Agents - Smart Strategies to Creating a Strong Online Presence
Real Estate Agents - Smart Strategies to Creating a Strong Online PresenceReal Estate Agents - Smart Strategies to Creating a Strong Online Presence
Real Estate Agents - Smart Strategies to Creating a Strong Online PresenceMelissa Zavala
 
IPT Symposium Social Media Presentation
IPT Symposium Social Media PresentationIPT Symposium Social Media Presentation
IPT Symposium Social Media PresentationJames Lee
 
Social Media: Taking It to the Next Level - Business application
Social Media: Taking It to the Next Level - Business applicationSocial Media: Taking It to the Next Level - Business application
Social Media: Taking It to the Next Level - Business applicationCindy Royal
 
Expert Advice on Maximizing Social Media
Expert Advice on Maximizing Social Media Expert Advice on Maximizing Social Media
Expert Advice on Maximizing Social Media Don Schindler
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Ann Treacy
 
How to Generate Revenue from Inbound Marketing
How to Generate Revenue from Inbound MarketingHow to Generate Revenue from Inbound Marketing
How to Generate Revenue from Inbound MarketingRyan Hanley
 
Social Media - Business Gateway Feb 2013
Social Media - Business Gateway Feb 2013Social Media - Business Gateway Feb 2013
Social Media - Business Gateway Feb 2013Florizel Media
 
Social selling 101
Social selling 101Social selling 101
Social selling 101Dale Denham
 
Social Media for Nonbelievers
Social Media for Nonbelievers Social Media for Nonbelievers
Social Media for Nonbelievers Hall_
 
Fragmentation of real estate marketing online marketing group ilana schwartz
Fragmentation of real estate marketing online marketing group ilana schwartzFragmentation of real estate marketing online marketing group ilana schwartz
Fragmentation of real estate marketing online marketing group ilana schwartzIlana Schwartz
 
Promotion Beyond MLS
Promotion Beyond MLSPromotion Beyond MLS
Promotion Beyond MLSManny Sanchez
 
Build Your Sales Pipeline: Hot Lead Generation Hacks for Real Estate Agents
Build Your Sales Pipeline: Hot Lead Generation Hacks for Real Estate AgentsBuild Your Sales Pipeline: Hot Lead Generation Hacks for Real Estate Agents
Build Your Sales Pipeline: Hot Lead Generation Hacks for Real Estate AgentsMelissa Zavala
 
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
 
Using Social Media For Business
Using Social Media For BusinessUsing Social Media For Business
Using Social Media For BusinessJon Payne
 

Similar to Online brand management (20)

Grand rapids
Grand rapidsGrand rapids
Grand rapids
 
Overwhelmed? Business Strategies for the Social Web
Overwhelmed? Business Strategies for the Social WebOverwhelmed? Business Strategies for the Social Web
Overwhelmed? Business Strategies for the Social Web
 
Social Media for ITSM
Social Media for ITSMSocial Media for ITSM
Social Media for ITSM
 
Service Desk and Social Media -- Meet Your Users on Their Terms
Service Desk and Social Media -- Meet Your Users on Their TermsService Desk and Social Media -- Meet Your Users on Their Terms
Service Desk and Social Media -- Meet Your Users on Their Terms
 
25 socialhacks
25 socialhacks25 socialhacks
25 socialhacks
 
Social Media Marketing for Child Care facilities
Social Media Marketing for Child Care facilitiesSocial Media Marketing for Child Care facilities
Social Media Marketing for Child Care facilities
 
Real Estate Agents - Smart Strategies to Creating a Strong Online Presence
Real Estate Agents - Smart Strategies to Creating a Strong Online PresenceReal Estate Agents - Smart Strategies to Creating a Strong Online Presence
Real Estate Agents - Smart Strategies to Creating a Strong Online Presence
 
IPT Symposium Social Media Presentation
IPT Symposium Social Media PresentationIPT Symposium Social Media Presentation
IPT Symposium Social Media Presentation
 
Social Media: Taking It to the Next Level - Business application
Social Media: Taking It to the Next Level - Business applicationSocial Media: Taking It to the Next Level - Business application
Social Media: Taking It to the Next Level - Business application
 
Expert Advice on Maximizing Social Media
Expert Advice on Maximizing Social Media Expert Advice on Maximizing Social Media
Expert Advice on Maximizing Social Media
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
How to Generate Revenue from Inbound Marketing
How to Generate Revenue from Inbound MarketingHow to Generate Revenue from Inbound Marketing
How to Generate Revenue from Inbound Marketing
 
Social Media - Business Gateway Feb 2013
Social Media - Business Gateway Feb 2013Social Media - Business Gateway Feb 2013
Social Media - Business Gateway Feb 2013
 
Social selling 101
Social selling 101Social selling 101
Social selling 101
 
Social Media for Nonbelievers
Social Media for Nonbelievers Social Media for Nonbelievers
Social Media for Nonbelievers
 
Fragmentation of real estate marketing online marketing group ilana schwartz
Fragmentation of real estate marketing online marketing group ilana schwartzFragmentation of real estate marketing online marketing group ilana schwartz
Fragmentation of real estate marketing online marketing group ilana schwartz
 
Promotion Beyond MLS
Promotion Beyond MLSPromotion Beyond MLS
Promotion Beyond MLS
 
Build Your Sales Pipeline: Hot Lead Generation Hacks for Real Estate Agents
Build Your Sales Pipeline: Hot Lead Generation Hacks for Real Estate AgentsBuild Your Sales Pipeline: Hot Lead Generation Hacks for Real Estate Agents
Build Your Sales Pipeline: Hot Lead Generation Hacks for Real Estate Agents
 
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...
 
Using Social Media For Business
Using Social Media For BusinessUsing Social Media For Business
Using Social Media For Business
 

More from Ann Treacy

Adoption challenges in rural minnesota, BBTF March 2022.pptx
Adoption challenges in rural minnesota, BBTF March 2022.pptxAdoption challenges in rural minnesota, BBTF March 2022.pptx
Adoption challenges in rural minnesota, BBTF March 2022.pptxAnn Treacy
 
Office of Broadband Development Overview and Broadband Funding Streams
Office of Broadband Development Overview and Broadband Funding StreamsOffice of Broadband Development Overview and Broadband Funding Streams
Office of Broadband Development Overview and Broadband Funding StreamsAnn Treacy
 
Broadband Presentation for MN PUC
Broadband Presentation for MN PUCBroadband Presentation for MN PUC
Broadband Presentation for MN PUCAnn Treacy
 
Digital Solutions with RW healh
Digital Solutions with RW healhDigital Solutions with RW healh
Digital Solutions with RW healhAnn Treacy
 
Farm Fresh Broadband
Farm Fresh BroadbandFarm Fresh Broadband
Farm Fresh BroadbandAnn Treacy
 
Rural Newcomer Telecommuters
Rural Newcomer TelecommutersRural Newcomer Telecommuters
Rural Newcomer TelecommutersAnn Treacy
 
Connected mn mn blandin broadband conference 10-13-21
Connected mn mn blandin broadband conference 10-13-21Connected mn mn blandin broadband conference 10-13-21
Connected mn mn blandin broadband conference 10-13-21Ann Treacy
 
Surveys, Data and Stories to Inform Policy and Investment
Surveys, Data and Stories to Inform Policy and InvestmentSurveys, Data and Stories to Inform Policy and Investment
Surveys, Data and Stories to Inform Policy and InvestmentAnn Treacy
 
Community approaches to broadband in Minnesota
Community approaches to broadband in MinnesotaCommunity approaches to broadband in Minnesota
Community approaches to broadband in MinnesotaAnn Treacy
 
Obd update on federal broabdand funding
Obd update on federal broabdand fundingObd update on federal broabdand funding
Obd update on federal broabdand fundingAnn Treacy
 
Broadband in se mn 2021 survey
Broadband in se mn 2021 surveyBroadband in se mn 2021 survey
Broadband in se mn 2021 surveyAnn Treacy
 
Broadband 101 mn bb conf 2021
Broadband 101 mn bb conf 2021Broadband 101 mn bb conf 2021
Broadband 101 mn bb conf 2021Ann Treacy
 
Region 5 mn broadband event
Region 5 mn broadband eventRegion 5 mn broadband event
Region 5 mn broadband eventAnn Treacy
 
Regional Broadband meeting in NW MN from Office of Broadband Development
Regional Broadband meeting in NW MN from Office of Broadband DevelopmentRegional Broadband meeting in NW MN from Office of Broadband Development
Regional Broadband meeting in NW MN from Office of Broadband DevelopmentAnn Treacy
 
MN Broadband regional meeting in west central
MN Broadband regional meeting in west centralMN Broadband regional meeting in west central
MN Broadband regional meeting in west centralAnn Treacy
 
SMIF Regional Broadband Forum: Le Sueur Count Broadband Initative
SMIF Regional Broadband Forum: Le Sueur Count Broadband InitativeSMIF Regional Broadband Forum: Le Sueur Count Broadband Initative
SMIF Regional Broadband Forum: Le Sueur Count Broadband InitativeAnn Treacy
 
Broadband Stories that Inspire in MN
Broadband Stories that Inspire in MNBroadband Stories that Inspire in MN
Broadband Stories that Inspire in MNAnn Treacy
 
Broadband in Southeast MN 2021 survey
Broadband in Southeast MN 2021 surveyBroadband in Southeast MN 2021 survey
Broadband in Southeast MN 2021 surveyAnn Treacy
 
Regional Broadband MN - presentation from Office of Broadband Development
Regional Broadband MN - presentation from Office of Broadband DevelopmentRegional Broadband MN - presentation from Office of Broadband Development
Regional Broadband MN - presentation from Office of Broadband DevelopmentAnn Treacy
 
Chisago Lakes Community Broadband Survey
Chisago Lakes Community Broadband SurveyChisago Lakes Community Broadband Survey
Chisago Lakes Community Broadband SurveyAnn Treacy
 

More from Ann Treacy (20)

Adoption challenges in rural minnesota, BBTF March 2022.pptx
Adoption challenges in rural minnesota, BBTF March 2022.pptxAdoption challenges in rural minnesota, BBTF March 2022.pptx
Adoption challenges in rural minnesota, BBTF March 2022.pptx
 
Office of Broadband Development Overview and Broadband Funding Streams
Office of Broadband Development Overview and Broadband Funding StreamsOffice of Broadband Development Overview and Broadband Funding Streams
Office of Broadband Development Overview and Broadband Funding Streams
 
Broadband Presentation for MN PUC
Broadband Presentation for MN PUCBroadband Presentation for MN PUC
Broadband Presentation for MN PUC
 
Digital Solutions with RW healh
Digital Solutions with RW healhDigital Solutions with RW healh
Digital Solutions with RW healh
 
Farm Fresh Broadband
Farm Fresh BroadbandFarm Fresh Broadband
Farm Fresh Broadband
 
Rural Newcomer Telecommuters
Rural Newcomer TelecommutersRural Newcomer Telecommuters
Rural Newcomer Telecommuters
 
Connected mn mn blandin broadband conference 10-13-21
Connected mn mn blandin broadband conference 10-13-21Connected mn mn blandin broadband conference 10-13-21
Connected mn mn blandin broadband conference 10-13-21
 
Surveys, Data and Stories to Inform Policy and Investment
Surveys, Data and Stories to Inform Policy and InvestmentSurveys, Data and Stories to Inform Policy and Investment
Surveys, Data and Stories to Inform Policy and Investment
 
Community approaches to broadband in Minnesota
Community approaches to broadband in MinnesotaCommunity approaches to broadband in Minnesota
Community approaches to broadband in Minnesota
 
Obd update on federal broabdand funding
Obd update on federal broabdand fundingObd update on federal broabdand funding
Obd update on federal broabdand funding
 
Broadband in se mn 2021 survey
Broadband in se mn 2021 surveyBroadband in se mn 2021 survey
Broadband in se mn 2021 survey
 
Broadband 101 mn bb conf 2021
Broadband 101 mn bb conf 2021Broadband 101 mn bb conf 2021
Broadband 101 mn bb conf 2021
 
Region 5 mn broadband event
Region 5 mn broadband eventRegion 5 mn broadband event
Region 5 mn broadband event
 
Regional Broadband meeting in NW MN from Office of Broadband Development
Regional Broadband meeting in NW MN from Office of Broadband DevelopmentRegional Broadband meeting in NW MN from Office of Broadband Development
Regional Broadband meeting in NW MN from Office of Broadband Development
 
MN Broadband regional meeting in west central
MN Broadband regional meeting in west centralMN Broadband regional meeting in west central
MN Broadband regional meeting in west central
 
SMIF Regional Broadband Forum: Le Sueur Count Broadband Initative
SMIF Regional Broadband Forum: Le Sueur Count Broadband InitativeSMIF Regional Broadband Forum: Le Sueur Count Broadband Initative
SMIF Regional Broadband Forum: Le Sueur Count Broadband Initative
 
Broadband Stories that Inspire in MN
Broadband Stories that Inspire in MNBroadband Stories that Inspire in MN
Broadband Stories that Inspire in MN
 
Broadband in Southeast MN 2021 survey
Broadband in Southeast MN 2021 surveyBroadband in Southeast MN 2021 survey
Broadband in Southeast MN 2021 survey
 
Regional Broadband MN - presentation from Office of Broadband Development
Regional Broadband MN - presentation from Office of Broadband DevelopmentRegional Broadband MN - presentation from Office of Broadband Development
Regional Broadband MN - presentation from Office of Broadband Development
 
Chisago Lakes Community Broadband Survey
Chisago Lakes Community Broadband SurveyChisago Lakes Community Broadband Survey
Chisago Lakes Community Broadband Survey
 

Online brand management

  • 1. Brand Management Ann Treacy atreacy@treacyinfo.com www.byteoftheweek.com www.treacyinfo.com
  • 2. Quick Facts for Businesses • Ford Explorer launch on Facebook generated more traffic than Super Bowl ad! • 53% of Twitter users recommend products • 90% of consumers trust peer recommendations • 14% trust advertisements • 93% of marketers use social media www.treacyinfo.com
  • 3. More facts for Everyone • Social Media is #1 activity on the Web • 92% of kids under 2 have a digital shadow • 1 in 5 couples meet online www.treacyinfo.com
  • 4. So what can you do? www.treacyinfo.com
  • 5. Know What People See • Search for yourself on Google and social media platforms – Company name – Product names – CEO and key staff names • Set up Google Alert on your name – http://www.google.com/alerts • Search review sites www.treacyinfo.com
  • 6. Search Social Media Sites • Search Facebook, Twitter, LinkedIn, Pinterest… – You will not be able to find everything – Note the things you do find • Are they fair? • Can you learn from them? www.treacyinfo.com
  • 7. Know the story you want to tell! www.treacyinfo.com
  • 8. Know the story you want to tell! www.treacyinfo.com
  • 9. Take Control • Thank and reward people who have said nice things • Address the negative • Build your reputation by joining these sites – Be the place where people talk Allow, but address, the negative www.treacyinfo.com
  • 10. Can you remove items from Google? No – but you can over power them with new info… www.treacyinfo.com
  • 11. Who can speak for the business? • Have an acceptable use policy for staff • Have designated staff to monitor and maintain social media • Keep passwords secret • Don’t leave you computer or phone logged into social media sites www.treacyinfo.com
  • 12. Get the presentation here: http://byteoftheweek.com/ Thank you! Ann Treacy atreacy@treacyinfo.com www.treacyinfo.com