2. What is ‘SERVICE’? ‘SERVICE’ is defined as any act or performance one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product. However manufacturers, distributors, retailers, etc., are providing value added services, or simply excellent customer service, to differentiate themselves.
4. Hospitality Industry in India All major hotel chains have properties across India Hospitality sector has shown a promising upswing of 21% over 2005-06 in revenue terms. The first half of 2008 had registered a 19.6% increase in revenue per available room (revPAR).
5. Hospitality Industry in India But post the terror attacks in November last year, occupancy ratio and room rates have taken a beating. Hospitality revenues are projected to grow over Rs 82,600 crore by 2010. An additional 70,000-80,000 rooms are slated to come online across categories countrywide. More than 40 international brands are trying to make inroads.
10. ‘STP Analysis’ Of Taj Hotels ‘STP’ stands for Segmenting, Targeting, & Positioning. SEGMENTING – Placed among the top most in the high end luxury segment. Is a pioneer in this segment & continues to set higher standards and increase benchmarks. It caters to the affluent segment of consumers, who are a class apart. TARGETING – Targets company heads, CEOs, successful entrepreneurs, businessmen, men of power.
11. ‘STP Analysis’ Of Taj Hotels By serving royalty and Heads of State, Taj has been able to set a unique standard & thus targets those consumers who are rich but also achievers. POSITIONING – Positions itself as a high end luxury hotel chain, giving its consumers a taste of ‘ROYALTY’ in modern times.
