30. That’s not our market.
PROBLEMS That’s not a feature set we’ve
ever built.
Leverages stuff we know, but
little of what we’ve built.
Sends the company in a very
different direction.
37. 3 You’ve been experimenting and
optimizing.
4 The experimenting and optimizing
still has you short of your goals of
creating a sustainable business.
38. Pivots are a change in strategy.
The lean canvas provides a powerful
strategy framework.
66. We use Google Analytics to track
visitor behavior on our websites.
67. There are a lot of other options
• Cookie, JS-based data collection • Without JS, client-side
• No servers to maintain behavior is a mystery
• APIs for reports • Lots of work
• Potentially awesome
68. One identity is known to us.
The other is known to Google.
Web Data
70. Google stores 3 cookies:
VISITOR
expires after 2 years
SESSION
expires after 30 minutes
PAGE
set on every pageview
71.
72. Visitor Variables Session Variables Page Variables
Username Milestones Category
First seen at • Signed up Completeness
Segment • Downloaded Pricing
Original traffic source • Searched Distribution
Milestones • Bought
• Signed up • Queried
• Downloaded
• Searched
• Bought
• Queried