1. About WatchMojo.com
CASE STUDIES
"We are currently in our 14th campaign with WatchMojo and are very
impressed with their ability to execute complex video strategies. The
WatchMojo team is flexible and accommodating when it comes to last
minute campaign changes and client requests. They consistently and
effectively deliver positive results for our clients and continue to
exceed our expectations."
Travis St. Denis - Communications Strategy Director,
Social Influence Media & Digital Lead - MEC Global.
"WatchMojo has been extremely effective for us: our media on the WatchMojo.com Network
received the highest CTR and ROI among all advertising partners, including major ad networks
and established online publishers, and we were very happy with how quickly and effectively they
distributed the videos we produced for our Closet Confessions initiative.“
- Hillary Townsend, Marketing Manager, Bluefly.com

2. CASE STUDY: TF3 LIVE EVENT
Paramount Pictures teamed with Yahoo!
Movies, and WatchMojo.com, to present
the TRANSFORMERS: DARK OF THE
MOON movie premiere live from New
York City. The live red carpet event was
held, June 28, at 5:30 p.m. EST.
Fans watched together and shared
across their social networks, as the red
carpet event was streamed free!
In honour of the event, WatchMojo
created a dedicated microsite where the
live feed was embedded alongside
original content created specifically for
the release of the film.
The event was promoted through globally
targeted ROS banners, blog posts and
social media. Blog Post – Pre Event

3. CASE STUDY: TF3 LIVE EVENT
BANNERS AND SUPPORTING BRANDED CONTENT ON HOMEPAGE –
PRE EVENT

4. CASE STUDY: TF3 LIVE EVENT
SOCIAL MEDIA PROMOTION – PRE EVENT

5. CASE STUDY: TF3 LIVE EVENT
MICROSITE – LIVE EVENT

6. CASE STUDY: TF3 LIVE EVENT
BANNERS AND CONTENT ON HOMEPAGE – POST EVENT

7. COORS LIGHT CASE STUDY
10M
Media Impressions
5M
In-Banner video content Impressions
500K
In-Stream video content views
Microsite – Homepage Takeover – YouTube
Channel Skin – Media – Content Distribution

8. CASE STUDY
The Concept:
MEC reached out to WatchMojo to help promote the
highly anticipated release of Call of Duty: Black Ops.
The Challenge:
Activision needed a new way to reach gamers and
engage them beyond the banner.
The Solution:
WatchMojo planned a fully integrated campaign,
which included display, pre-roll, branded content, a
widget and a microsite.
The Process:
WatchMojo created a proprietary and distributed
experience, by leveraging both our creative and
technical abilities with regards to online video.
Through the creation of widget distributed on our
publisher network, were able to engage with the user
wherever they were consuming content. The widget
also linked back to a microsite which further
immersed the user in the world of COD. Users who
come to visit the microsite, were greeted by a video
created exclusively by WatchMojo for this campaign.
The Result:
Our video saw more than 20,000 organic views and
over 500,000 in-banner views. Media CTR was well
above the industry average at nearly 3%.

9. The Concept:
Bluefly.com produced a series of videos to
promote their “Closet Confessions” microsite,
which also includes a contest called “The Fly-est
Thing In My Closet Is…”
The Challenge:
WatchMojo was asked to host and distribute the
Bluefly videos on The WatchMojo Network, as
well as plan and execute a media buy to support
the distribution efforts.
The Solution:
WatchMojo ingested the Bluefly content, pushed
it out to our partners and planned and executed
a thorough media push to drive awareness of the
contest and microsite.
The Process:
WatchMojo leveraged it’s expertise in fashion
marketing and married that with it’s expertise in
content distribution to maximize the client’s
overall budget.
The Result:
"WatchMojo has been extremely effective for us: our media on the WatchMojo.com Network received the highest CTR and
ROI among all advertising partners, including major ad networks and established online publishers, and we were very happy
with how quickly and effectively they distributed the videos we produced for our Closet Confessions initiative.“
- Hillary Townsend, Marketing Manager, Bluefly.com

10. The Concept:
Glam Media created an “Oscars” feed on their new
social media aggregator tinker, for their client U.S.
Cellular and wanted to include a relevant video
The Challenge:
As one of Glam’s premium content partners,
WatchMojo was approached to create a short video
about the previous year’s Oscars in an effort to
increase audience engagement.
The Solution:
WatchMojo created a video highlighting some of the
best moments from the annual awards ceremony to
be embedded in the sponsored feed.
The Process:
WatchMojo met as a team to discuss the best
approach. We then scripted, voiced and edited the
elements into a comprehensive recap of the Oscars.
The Result:
The microsite saw higher than average user
engagement with the U.S. Cellular brand. Which
contributed to the overall success of the campaign.
"WatchMojo is always a pleasure to work with, they deliver a
quality product in a timely fashion, which adds an increasingly
important element to any client campaign we partner on!“
- Madlena Blagaila Measelle | Business Development | Glam Media

11. The Concept:
WatchMojo was approached by the Canadian
Association of Optometrists to produce a
series of videos to promote their “October is
Eye Health Month” initiative
The Challenge:
The videos were very information heavy so the
challenge was to make them entertaining and
engaging enough to capture the audience.
The Solution:
WatchMojo created two videos, one discussing
common symptoms related to “Computer
Vision Syndrome”. The other video was
targeted to parents with information about
vision care for children.
The Process:
WatchMojo worked with the CAO’s PR agency,
Fleishman-Hillard throughout the scripting
process. Fleishman also recommended a CAO
member optometrist that we interviewed for
the segments.
The Result:
The results were beyond anything WatchMojo
and Fleishman have ever seen before. To say
the videos went viral is an understatement.
They were seen more than 600,000 times!

12. The Concept:
WatchMojo was asked to produce two videos to
drive awareness of the “Seven Summits”
campaign sponsored by Abbott Pharmaceuticals
as well as to provide engaging content for users
visiting the website.
The Challenge:
Due to very tight pharmaceutical regulations, the
Abbott brand could not appear in any video
published online.
The Solution:
WatchMojo was given full creative control over
the production by Fleishman, eliminating any
liability on the part of the client. Abbott remained
a sponsor of the overall campaign, with no direct
association to the supporting video content.
The Process:
WatchMojo researched, scripted, and scheduled
interviews with the “Seven Summits” organizers.
We then filmed and edited two videos that were
distributed across the web.
The Result:
This campaign is ongoing. Early results indicate
a positive response from viewers suffering with
Inflammatory Bowel Disease and Crohn’s
Disease.

13. The Concept:
Viacom’s NickJr.com was planning an “Off to
School, Back to You” microsite targeting moms,
and needed WatchMojo to create short pre-roll ads
using relevant videos from WatchMojo’s library, to
run prior to actual video content on the microsite.
The Challenge:
McDonald’s needed high quality professional video
content to increase engagement and retention on
the microsite. The client was also looking at a quick
turnaround of less than 2 weeks.
The Solution:
WatchMojo provided six videos on women’s fitness,
beauty, well-being, yoga and eating well.
The Process:
McDonald’s and their agency were working with
Glam Media who turned to WatchMojo. We
submitted fifteen videos to the client and agency.
They selected the six that best fit their target.
WatchMojo then re-edited them into pre-roll ads.
The Result:
The microsite saw higher user engagement and
retention. Which contributed to the overall success
of the campaign.

14. The Concept:
MySpace required video content to power the
Fashion Section of a microsite for Coca-Cola’s
“Open Happiness” Campaign.
The Challenge:
Find a selection of fashion videos that match
the overall feel of Coca-Cola’s brand and
message.
The Solution:
WatchMojo identified several clips that both
met the clients needs and supported their
overall campaign.
The Process:
WatchMojo scanned its complete library of
content to single out the finest fashion videos
we had to offer.
The Result:
WatchMojo’s content integrated flawlessly with
the microsite, adding precious value to Coca-
Cola’s “Open Happiness” Campaign.

15. The Concept:
Coors Light wanted to raise awareness of its
Vancouver 2010 Olympic Games sponsorship
as well as drive users to sign up for a contest
hosted on CoorsLight.ca
The Challenge:
Coors Light was targeting males 19-24 across
Canada and wanted their ads to run against
male interest content for example: sports,
music, babes, etc. The challenge was
selecting partners that could run banner and
pre-roll ads alongside WatchMojo male interest
content
The Solution:
WatchMojo vetted and selected a number of
partners within The WatchMojo Network
according to specific guidelines set by the
agency
The Process:
WatchMojo successfully negotiated with each
partner to guarantee the best value for the
client.
The Result:
The campaign delivered more than 700,000
impressions and was seen on 7 different
partner sites across The WatchMojo Network.

16. The Concept:
Foster’s Beer wanted to raise awareness
of their classic 750 ml “Oil Can”
The Challenge:
WatchMojo had to work with tight
budgets and short lead time to create an
experience that would entice the user to
want and buy Foster’s Beer.
The Solution:
WatchMojo placed the Foster’s ads on
specialty sites within The WatchMojo
Network, created a dedicated microsite
fully branded to Foster’s Beer including
original WatchMojo content related to
Australia, Sports, and Music and on two
specific days of the campaign, we gave
Foster’s a Homepage Takeover.
The Process:
WatchMojo successfully negotiated with
each partner to guarantee the best value
for the client.
The Result:
The campaign delivered more than
500,000 impressions and was seen on 7
different partner sites across The
WatchMojo Network.

17. The Concept:
Verizon needed video content to fill the Travel
Section of their Verizon Central Newsroom.
The Challenge:
As part of Verizon’s CRM program, they
created the Verizon Central Portal and wanted
to engage their existing customers with
compelling and informative content.
The Solution:
Initially WatchMojo was to provide only one
video on New Orleans. However, Verizon was
so impressed with the quality of the video that
they immediately ordered 3 new videos and
decided to license all our travel content.
The Process:
WatchMojo did its research on New Orleans,
contacted the New Orleans Board of Tourism
to acquire footage. We then scripted, edited
and voiced the clip for Verizon and delivered it
within 3 days of the request.
“WatchMojo’s content has definitely allowed Verizon’s Travel
The Result: player to become one of the main video views drivers of all
Verizon Central now has a comprehensive players. Due to this success, Verizon is implementing Social
Travel Section offering their customers a user Media strategies to attract new viewers to the Travel page and
experience second to none. player.” - Jose Sifuentes, Kit Digital

18. The Concept:
Great Works had created a viral video for
Malibu Rum and was looking to increase
views. The video had gotten 200 views on
Malibu’s own YouTube channel.
The Challenge:
Great Works could not buy media to drive
views, it needed to rely solely on actual
legitimate user views, unsupported by any
media buy whatsoever.
The Solution:
WatchMojo met with Great Works and
proposed something it had never suggested
before: to publish the video on its property and
distribute it across its syndication network.
The Process:
WatchMojo featured the video on our YouTube
channel main page, as a related video, as a
video response, as well as pushed it out to
distribution partners, all within 24 hours of
getting the video.
The Result:
In less than a month, the video was seen over
20,000 times (50x more than on client’s own
channel) and counting…

19. The Concept:
MySpace needed video content for their
Vitamin Water sponsored NCAA Basketball
March Madness Microsite.
The Challenge:
Create entertaining and informative videos that
would increase user engagement.
The Solution:
WatchMojo produced short clips, split up into 4
categories – Player Profiles, Team Profiles,
Famous Coaches and Classic Rivalries.
The Process:
The NCAA provided WatchMojo with archive
footage, which we then recycled into 40 new
clips. WatchMojo scripted, voiced, edited and
added music and graphics, breathing new life
into old footage.
The Result:
WatchMojo provided relevant content which
helped increase engagement and “dwell time”
on the Vitamin Water Microsite.