WatchMojo Case Studies


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WatchMojo Case Studies

  1. 1. About CASE STUDIES"We are currently in our 14th campaign with WatchMojo and are veryimpressed with their ability to execute complex video strategies. TheWatchMojo team is flexible and accommodating when it comes to lastminute campaign changes and client requests. They consistently andeffectively deliver positive results for our clients and continue toexceed our expectations."Travis St. Denis - Communications Strategy Director,Social Influence Media & Digital Lead - MEC Global."WatchMojo has been extremely effective for us: our media on the Networkreceived the highest CTR and ROI among all advertising partners, including major ad networksand established online publishers, and we were very happy with how quickly and effectively theydistributed the videos we produced for our Closet Confessions initiative.“- Hillary Townsend, Marketing Manager,
  2. 2. CASE STUDY: TF3 LIVE EVENTParamount Pictures teamed with Yahoo!Movies, and, to presentthe TRANSFORMERS: DARK OF THEMOON movie premiere live from NewYork City. The live red carpet event washeld, June 28, at 5:30 p.m. EST.Fans watched together and sharedacross their social networks, as the redcarpet event was streamed free!In honour of the event, WatchMojocreated a dedicated microsite where thelive feed was embedded alongsideoriginal content created specifically forthe release of the film.The event was promoted through globallytargeted ROS banners, blog posts andsocial media. Blog Post – Pre Event
  7. 7. COORS LIGHT CASE STUDY 10M Media Impressions 5M In-Banner video content Impressions 500K In-Stream video content viewsMicrosite – Homepage Takeover – YouTubeChannel Skin – Media – Content Distribution
  8. 8. CASE STUDYThe Concept:MEC reached out to WatchMojo to help promote thehighly anticipated release of Call of Duty: Black Ops.The Challenge:Activision needed a new way to reach gamers andengage them beyond the banner.The Solution:WatchMojo planned a fully integrated campaign,which included display, pre-roll, branded content, awidget and a microsite.The Process:WatchMojo created a proprietary and distributedexperience, by leveraging both our creative andtechnical abilities with regards to online video.Through the creation of widget distributed on ourpublisher network, were able to engage with the userwherever they were consuming content. The widgetalso linked back to a microsite which furtherimmersed the user in the world of COD. Users whocome to visit the microsite, were greeted by a videocreated exclusively by WatchMojo for this campaign.The Result:Our video saw more than 20,000 organic views andover 500,000 in-banner views. Media CTR was wellabove the industry average at nearly 3%.
  9. 9. The produced a series of videos topromote their “Closet Confessions” microsite,which also includes a contest called “The Fly-estThing In My Closet Is…”The Challenge:WatchMojo was asked to host and distribute theBluefly videos on The WatchMojo Network, aswell as plan and execute a media buy to supportthe distribution efforts.The Solution:WatchMojo ingested the Bluefly content, pushedit out to our partners and planned and executeda thorough media push to drive awareness of thecontest and microsite.The Process:WatchMojo leveraged it’s expertise in fashionmarketing and married that with it’s expertise incontent distribution to maximize the client’soverall budget.The Result:"WatchMojo has been extremely effective for us: our media on the Network received the highest CTR andROI among all advertising partners, including major ad networks and established online publishers, and we were very happywith how quickly and effectively they distributed the videos we produced for our Closet Confessions initiative.“- Hillary Townsend, Marketing Manager,
  10. 10. The Concept:Glam Media created an “Oscars” feed on their newsocial media aggregator tinker, for their client U.S.Cellular and wanted to include a relevant videoThe Challenge:As one of Glam’s premium content partners,WatchMojo was approached to create a short videoabout the previous year’s Oscars in an effort toincrease audience engagement.The Solution:WatchMojo created a video highlighting some of thebest moments from the annual awards ceremony tobe embedded in the sponsored feed.The Process:WatchMojo met as a team to discuss the bestapproach. We then scripted, voiced and edited theelements into a comprehensive recap of the Oscars.The Result:The microsite saw higher than average userengagement with the U.S. Cellular brand. Whichcontributed to the overall success of the campaign. "WatchMojo is always a pleasure to work with, they deliver a quality product in a timely fashion, which adds an increasingly important element to any client campaign we partner on!“ - Madlena Blagaila Measelle | Business Development | Glam Media
  11. 11. The Concept:WatchMojo was approached by the CanadianAssociation of Optometrists to produce aseries of videos to promote their “October isEye Health Month” initiativeThe Challenge:The videos were very information heavy so thechallenge was to make them entertaining andengaging enough to capture the audience.The Solution:WatchMojo created two videos, one discussingcommon symptoms related to “ComputerVision Syndrome”. The other video wastargeted to parents with information aboutvision care for children.The Process:WatchMojo worked with the CAO’s PR agency,Fleishman-Hillard throughout the scriptingprocess. Fleishman also recommended a CAOmember optometrist that we interviewed forthe segments.The Result:The results were beyond anything WatchMojoand Fleishman have ever seen before. To saythe videos went viral is an understatement.They were seen more than 600,000 times!
  12. 12. The Concept:WatchMojo was asked to produce two videos todrive awareness of the “Seven Summits”campaign sponsored by Abbott Pharmaceuticalsas well as to provide engaging content for usersvisiting the website.The Challenge:Due to very tight pharmaceutical regulations, theAbbott brand could not appear in any videopublished online.The Solution:WatchMojo was given full creative control overthe production by Fleishman, eliminating anyliability on the part of the client. Abbott remaineda sponsor of the overall campaign, with no directassociation to the supporting video content.The Process:WatchMojo researched, scripted, and scheduledinterviews with the “Seven Summits” organizers.We then filmed and edited two videos that weredistributed across the web.The Result:This campaign is ongoing. Early results indicatea positive response from viewers suffering withInflammatory Bowel Disease and Crohn’sDisease.
  13. 13. The Concept:Viacom’s was planning an “Off toSchool, Back to You” microsite targeting moms,and needed WatchMojo to create short pre-roll adsusing relevant videos from WatchMojo’s library, torun prior to actual video content on the microsite.The Challenge:McDonald’s needed high quality professional videocontent to increase engagement and retention onthe microsite. The client was also looking at a quickturnaround of less than 2 weeks.The Solution:WatchMojo provided six videos on women’s fitness,beauty, well-being, yoga and eating well.The Process:McDonald’s and their agency were working withGlam Media who turned to WatchMojo. Wesubmitted fifteen videos to the client and agency.They selected the six that best fit their target.WatchMojo then re-edited them into pre-roll ads.The Result:The microsite saw higher user engagement andretention. Which contributed to the overall successof the campaign.
  14. 14. The Concept:MySpace required video content to power theFashion Section of a microsite for Coca-Cola’s“Open Happiness” Campaign.The Challenge:Find a selection of fashion videos that matchthe overall feel of Coca-Cola’s brand andmessage.The Solution:WatchMojo identified several clips that bothmet the clients needs and supported theiroverall campaign.The Process:WatchMojo scanned its complete library ofcontent to single out the finest fashion videoswe had to offer.The Result:WatchMojo’s content integrated flawlessly withthe microsite, adding precious value to Coca-Cola’s “Open Happiness” Campaign.
  15. 15. The Concept:Coors Light wanted to raise awareness of itsVancouver 2010 Olympic Games sponsorshipas well as drive users to sign up for a contesthosted on CoorsLight.caThe Challenge:Coors Light was targeting males 19-24 acrossCanada and wanted their ads to run againstmale interest content for example: sports,music, babes, etc. The challenge wasselecting partners that could run banner andpre-roll ads alongside WatchMojo male interestcontentThe Solution:WatchMojo vetted and selected a number ofpartners within The WatchMojo Networkaccording to specific guidelines set by theagencyThe Process:WatchMojo successfully negotiated with eachpartner to guarantee the best value for theclient.The Result:The campaign delivered more than 700,000impressions and was seen on 7 differentpartner sites across The WatchMojo Network.
  16. 16. The Concept:Foster’s Beer wanted to raise awarenessof their classic 750 ml “Oil Can”The Challenge:WatchMojo had to work with tightbudgets and short lead time to create anexperience that would entice the user towant and buy Foster’s Beer.The Solution:WatchMojo placed the Foster’s ads onspecialty sites within The WatchMojoNetwork, created a dedicated micrositefully branded to Foster’s Beer includingoriginal WatchMojo content related toAustralia, Sports, and Music and on twospecific days of the campaign, we gaveFoster’s a Homepage Takeover.The Process:WatchMojo successfully negotiated witheach partner to guarantee the best valuefor the client.The Result:The campaign delivered more than500,000 impressions and was seen on 7different partner sites across TheWatchMojo Network.
  17. 17. The Concept:Verizon needed video content to fill the TravelSection of their Verizon Central Newsroom.The Challenge:As part of Verizon’s CRM program, theycreated the Verizon Central Portal and wantedto engage their existing customers withcompelling and informative content.The Solution:Initially WatchMojo was to provide only onevideo on New Orleans. However, Verizon wasso impressed with the quality of the video thatthey immediately ordered 3 new videos anddecided to license all our travel content.The Process:WatchMojo did its research on New Orleans,contacted the New Orleans Board of Tourismto acquire footage. We then scripted, editedand voiced the clip for Verizon and delivered itwithin 3 days of the request. “WatchMojo’s content has definitely allowed Verizon’s TravelThe Result: player to become one of the main video views drivers of allVerizon Central now has a comprehensive players. Due to this success, Verizon is implementing SocialTravel Section offering their customers a user Media strategies to attract new viewers to the Travel page andexperience second to none. player.” - Jose Sifuentes, Kit Digital
  18. 18. The Concept:Great Works had created a viral video forMalibu Rum and was looking to increaseviews. The video had gotten 200 views onMalibu’s own YouTube channel.The Challenge:Great Works could not buy media to driveviews, it needed to rely solely on actuallegitimate user views, unsupported by anymedia buy whatsoever.The Solution:WatchMojo met with Great Works andproposed something it had never suggestedbefore: to publish the video on its property anddistribute it across its syndication network.The Process:WatchMojo featured the video on our YouTubechannel main page, as a related video, as avideo response, as well as pushed it out todistribution partners, all within 24 hours ofgetting the video.The Result:In less than a month, the video was seen over20,000 times (50x more than on client’s ownchannel) and counting…
  19. 19. The Concept:MySpace needed video content for theirVitamin Water sponsored NCAA BasketballMarch Madness Microsite.The Challenge:Create entertaining and informative videos thatwould increase user engagement.The Solution:WatchMojo produced short clips, split up into 4categories – Player Profiles, Team Profiles,Famous Coaches and Classic Rivalries.The Process:The NCAA provided WatchMojo with archivefootage, which we then recycled into 40 newclips. WatchMojo scripted, voiced, edited andadded music and graphics, breathing new lifeinto old footage.The Result:WatchMojo provided relevant content whichhelped increase engagement and “dwell time”on the Vitamin Water Microsite.
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