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  • 1. Promoting Laboratory Software with Wikipedia Aaron G. Sauers September 5, 2012 www.inl.govPurpose• Wikipedia entries are powerful marketing elements for Lab software – They provide page view analytics – They rank high in Google searches – Can be Search Engine Optimized (SEO) – Can be rapidly modified – P.I.s appreciate these entries – Potential end-users teach themselves about the offering prior to licensing inquiry – They help tie authorship back to your laboratory• Laboratory software is particularly suited for Wikipedia entries, as there is typically a robust corpus of scholarly articles• Having a body of papers to cite goes a long way towards satisfying Wikipedia’s notability requirements• Serves broad, nonexclusive licensing strategy 1
  • 2. Key interaction areasCreate an account: it protects your IP addressand allows you to create entries. Key interaction areas 2
  • 3. Click here to edit Key interaction areas Publication release number in header Key interaction areas 3
  • 4. Neutral Point Of View (NPOV) July 9, 2012: 58 page views 4
  • 5. 5
  • 6. Fear not…• Use my entries as templates for your own software• Your interns may have editing experience• Contact me for help 6
  • 7. Interested in Learning More?Contact me:Aaron G. SauersCommercialization ManagerTechnology TransferIdaho National LaboratoryFollow me on Twitter: https://twitter.com/aaronsauersFind me on LinkedIn: http://www.linkedin.com/in/aaronsauersEmail me: aaron.sauers@inl.govBackup Slides 7
  • 8. Open Source Licenses for Wikipedia Text• Much of Wikipedias text and many of its images are dual-licensed under the Creative Commons Attribution-Sharealike 3.0 Unported License (CC-BY-SA) and the GNU Free Documentation License (GFDL)• Contributions remain the property of their creators, while the CC-BY- SA and GFDL licenses ensure the content is freely-distributable and reproducible 8

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