Asad Tanveer - Media Studies Advance level Beaconhouse Newlands

1. Evaluation
– Media Advance Portfolio
Asad Tanveer – Beaconhouse Newlands School

2. Question
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Note: each question is hyperlinked with its own slide. Click each
question to view the answer.

3. I performed an extensive research on my brief which was a movie trailer with two
ancillary task; Magazine and the poster. I began to realise that each of the movies
had something in common, those were the basic codes and conventions of the real
media products. I chose horror and suspense as my main genres for the movie
trailer so I watched few trailers and started to note down the similarities and
differences between each of the trailer. Some varied from a supernatural powers
e.g. in Paranormal Activity and The Possession, but some trailers portrayed the
suspense and horror quite well in their trailer e.g. The Ring and Silence of the lamb.
The basic codes and conventions in all these movies were the dark
locations, thrilling and dark soundtrack, unknown character etc. The
horror/suspense movies usually have different scenes right after each other to keep
the audience excited and curious about what will happen in the next scene. I
achieved this by only showing few scenes with the black dip transactions in adobe
premiere for connecting each clip to other, in the movie Scott Derirckson‟s movie
“Sinister” he have used the transactions in the end of his trailer which shows few
of his main scenes in a very less time frame by using dip to black transactions
which I think is one of the best and must used transactions .

4. I noticed that the directors of these movies have used hand-held camera movements
which I have used in my video as well which creates a real impact on the viewer.
I have challenged most of the conventions of the real media products because I
wanted it to be purely creative and original. The scene and the logic of the game
„Truth and Dare‟ was from the movie “The Cabin in the woods”. I tried my best to
keep the viewer feel very uncomfortable yet excited about each and every scene.
I used voice-over of Hatim Salman Nusrat in my video which was yet another way I
challenged other movie trailers because as far as I have researched there are very
few movies which might have a Voice over in them.

5. The main task in the advance portfolio was to make a movie teaser trailer
however I had two ancillary tasks to work on along with the trailer which
will promote it and will be use for it‟s adverts. One of the ancillary task is
to produce a Magazine cover featuring the Film and the other is to design
a poster for the magazine. Both ancillary tasks are designed to provide
more information about the main task. The poster is designed give us the
information about when the movie is going to be released and who is the
director etc.
I researched and looked at a lot of posters on the web and on the
windows of the movie stores across the street and find that the poster
only has a picture of the main character or any scene which relates the
poster to the main movie trailer or the movie itself along with the Title of
the movie.
I designed the poster in a very minimalistic way by keeping it simple and
spacious yet appealing to the viewer though the Bollywood movies has a
lot of scenes blended into the poster with a lot of colourful fonts that
would appeal to the audience they are targeting to.

6. The designing of the poster while keeping in mind that it has to attract
the target audience and it will influence the movie itself. So
appropriate use of fonts and texts were to be kept in mind while
designing the poster of The Dare movie‟s trailer.
The other advert and the ancillary task was to design a Film
magazine cover featuring my own movie trailer. So I looked upon a lot
of bollywood and hollywood magazines on the web e.g. Total
Film, Movie Mag, Empire etc. The movie name and the main picture
was to be placed right on the front in the middle of the whole
magazine cover to make it focus with the main actor‟s name and the
tagline along with it. So I used these conventions and developed them
while making a connection between my main task and the magazine I
placed a picture on the magazine of Ahsan (My main lead actor) and
placed the title along with it. The magazine have the latest movies in a
reel.

7. Audience feedback is a great source of improving your work or even
changing it. Audience feedback can be gained from various sources
such as comments on blogs, social networking websites, face to face,
on the telephone, on the website, Questionnaires and surveys can
also be used.
I used Questionnaires for the feedback of the audience in school. I
handed over 11 questions to all my friends and gathered their
feedback. I also asked people on Facebook about my story and
received a lot of feedback and comments on my story.
I considered the feedback of my audience and changed few things
about the story e.g. the ending and the location of the shooting.
The feedback didn‟t just help me till the production. My friends
feedback and my teachers feedback on my production helped me to
improve it. I trimmed the video to 1 minutes instead of 2 minutes
which was suggested by most of the friends and teachers and more
shots were also added in the trailer to make it look more fast paced
and catchy to my targeted audience.

8. I used a lot of media technologies before and after the production of
my advance portfolio. I used a lot of software and help from the
internet to make my portfolio.
For research and planning I used:
Youtube
Youtube helped me to find me inspirational movie trailers for my
production. I searched on youtube for the movie trailers of the similar
genres and researched each thoroughly as many times as I wanted
to. Youtube is a great source to watch any video online.

9. Google
A search engine on the web is what you require for searching everything
you want. From fonts to information and everything. I used Google.com
for selection and researching on genre and the target audience. The
soundtrack I used for the movie trailer and the pictures for the ancillary
task were also searched and used from www.google.com
Gmail
I used gmail to interact with my friends and teacher and kept asking them
to evaluate my work and give me feedbacks on each stage through
sending them emails on regular or weekly basis.
Facebook
Facebook being one of the best social networking website allowed me to
ask my friends about my story and get great reviews about it. I also
posted the video and the ancillary task on the group and my timeline to
see the reaction of my audience.

10. For the construction of the coursework I used:
Adobe Premiere Pro 2.0
I edited the soundtracks and the video clips on adobe premiere pro 2.0
which is a video editing software. A very easy to use software to produce
professional level videos. I used various tools from adobe premiere pro
2.0 such as Razor, Trim, transactions, overlaying the video, editing the
sound and changing its opacity and adding titles and captions.
Windows live movie maker
I used windows live movie maker to change the format of the videos.
Adobe Photoshop CS5:
A photo editing software adobe photoshop cs5. I used this software to
design and edit photos for the ancillary task. I used different fonts and
added layers to make the magazine and the poster.

11. For the evaluation of the coursework, I used:
www.blogspot.com
I started a blog and updated it after few days which got me on track
and helped me a lot in the evaluation. I uploaded all my work and
everything I did for the portfolio on the blog to get the audience
feedback and to help me with the final evaluation.
Microsoft powerpoint
I used powerpoint for the presentations for the evaluation.
Microsoft word
I used MS word for writing the answers of the evaluation questions and
the brief introduction etc.
Sniping tool and Paint
I used these two software which are built-in in the windows 7 for taking
screenshots and saving them in Jpeg format for the evaluation.