Newsletter as an internal communication tool

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How companies can benefit by creating an internal newsletter for employees. PanARMENIAN Media company is sharing its experience. Read more: http://blog.panarmenian.net/?p=266

Prepared for BarCamp EVN '10.

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Newsletter as an internal communication tool

  1. 1. Newsletter as an internal communication tool Arpiné Grigoryan / PanARMENIAN Media
  2. 2. The Company
  3. 3. News
  4. 4. Photo
  5. 5. The Newsletter
  6. 6. The Need <ul><li>Growing staff </li></ul><ul><li>More projects and events </li></ul><ul><li>HR issues </li></ul><ul><li>Lack of adequate internal communication </li></ul>
  7. 7. Newsletter <ul><li>Format – Electronic ( google docs ) </li></ul><ul><li>Language – Mixed ( Eng-Rus-Arm+some jargon ) </li></ul><ul><li>Periodicity - Weekly </li></ul>
  8. 8. Content <ul><li>Announcements </li></ul><ul><li>Acknowledgements </li></ul><ul><li>Munq = Us </li></ul><ul><li>Idiocies and offtopics </li></ul><ul><li>Corporate news </li></ul><ul><li>Partner relations </li></ul><ul><li>Birthdays and holidays </li></ul><ul><li>PanARMENIAN on the net </li></ul><ul><li>It’s interesting to know </li></ul><ul><li>Let’s get acquainted </li></ul>
  9. 9. Main functions <ul><li>Updating the staff on the corporate affairs </li></ul><ul><li>new partnerships, clients and achievements; as well as the new services and products developed in the company. </li></ul>
  10. 10. Main functions <ul><li>Providing weekly dose of fun </li></ul><ul><li>having an informal format, the newsletter contains lots of jokes and entertaining materials. We write about amusing incidents related to our work and the industry in general. </li></ul>
  11. 11. Main functions <ul><li>Creating a platform for self-expression  of the employees, that also helps identifying additional skills that they have. More and more employees are sending their short essays and thoughts to be published in the newsletter. </li></ul>
  12. 12. Main functions <ul><li>Getting to know each other better  by the “interviews” section, where 1 or 2 employees are being questioned each week. Others get the chance to ask questions that are mainly entertaining and help to reveal hidden qualities of their colleagues. </li></ul>
  13. 13. Main functions <ul><li>Inform about global trends : </li></ul><ul><li>a special section in the newsletter is created in order to inform the staff about the current global trends related to our work: online journalism, journalism in general, IT and social media. </li></ul>
  14. 14. Main functions <ul><li>Spreading announcements  about staff meetings, trainings or call for suggestions for an upcoming project/ </li></ul>
  15. 15. Main functions <ul><li>Informing about staff birthdays , congratulating, notifying about celebrations and holidays. </li></ul>
  16. 16. Main functions <ul><li>Expressing gratitude and publicly acknowledging  employees that excelled and distinguished during the week </li></ul>
  17. 17. Main functions <ul><li>Describing and sharing some useful software and web services  for the more effective work-flows. </li></ul>
  18. 18. Main functions <ul><li>How-to’s and tips  for effective organization of the work, e.g. time management, tips on email signature usage, etc.. </li></ul>
  19. 19. Main functions <ul><li>Internally promoting corporate social media channels and products. </li></ul>
  20. 20. Editorial team <ul><li>Teamwork of the department heads, i.e. the company officers. </li></ul><ul><li>CEO notes </li></ul>
  21. 21. Technical solution
  22. 22. Pros and cons <ul><li>Pros </li></ul><ul><ul><li>Better internal communication </li></ul></ul><ul><ul><li>Motivation </li></ul></ul><ul><ul><li>Fun </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Time consuming (dept managers) </li></ul></ul><ul><ul><li>Need to push the employees to contribute content in the beginning </li></ul></ul>
  23. 23. Further development <ul><li>Annual report (for internal use) with weekly development of project and events </li></ul>
  24. 24. <ul><li>Some examples of the newsletter’s content </li></ul>
  25. 25. <ul><li>А знаете ли вы, КАК нужно писать название нашей компании?   </li></ul><ul><li>Правило Пан-а номер X:  </li></ul><ul><li>Всегда и везде, письменно упоминаная название нашей компании (редакции, агентства, сайта) необходимо писать  PanARMENIAN  и никак не Panarmenian, PanArmenian, panarmenian или PANARMENIAN.  </li></ul><ul><li>А тот, кто напишет  (или скажет)  PanARMENIA, будет  ж е с т о к о  наказан! (вплоть до ударов в голову  розовым  нетбуком). </li></ul>
  26. 26. <ul><li>И это тоже пишут нам, но, почему-то, какому-то сотруднику по имени  Հրանուշ Հակոբյան... Name: Karine  Country: Belgium SIRELI TIKIN H.HAKOBYAN  DSER NAXARARUTJUN@ SHAT KAREVOR DER E KATARUM BOLOR SPURKAHAJERI HAMAR.  Hranush, ete du mer mej es, отзовись! </li></ul>
  27. 27. <ul><li>Тема:  ashxatanqi hamar... </li></ul><ul><li>barev dzez ,,,knereq bayc ays pahin fleshken mots chi,vorpeszi rezyumen uxarkem...ays yerku or@ kuxarkem ..ok..kanxav shnorhakal em.......... </li></ul>
  28. 31. See more <ul><li>http://blog.panarmenian.net/?p=266 </li></ul>
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