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Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
Newsletter as an internal communication tool
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Newsletter as an internal communication tool

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How companies can benefit by creating an internal newsletter for employees. PanARMENIAN Media company is sharing its experience. Read more: http://blog.panarmenian.net/?p=266 …

How companies can benefit by creating an internal newsletter for employees. PanARMENIAN Media company is sharing its experience. Read more: http://blog.panarmenian.net/?p=266

Prepared for BarCamp EVN '10.

Published in: Business, Technology
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  • 1. Newsletter as an internal communication tool Arpiné Grigoryan / PanARMENIAN Media
  • 2. The Company
  • 3. News
  • 4. Photo
  • 5. The Newsletter
  • 6. The Need <ul><li>Growing staff </li></ul><ul><li>More projects and events </li></ul><ul><li>HR issues </li></ul><ul><li>Lack of adequate internal communication </li></ul>
  • 7. Newsletter <ul><li>Format – Electronic ( google docs ) </li></ul><ul><li>Language – Mixed ( Eng-Rus-Arm+some jargon ) </li></ul><ul><li>Periodicity - Weekly </li></ul>
  • 8. Content <ul><li>Announcements </li></ul><ul><li>Acknowledgements </li></ul><ul><li>Munq = Us </li></ul><ul><li>Idiocies and offtopics </li></ul><ul><li>Corporate news </li></ul><ul><li>Partner relations </li></ul><ul><li>Birthdays and holidays </li></ul><ul><li>PanARMENIAN on the net </li></ul><ul><li>It’s interesting to know </li></ul><ul><li>Let’s get acquainted </li></ul>
  • 9. Main functions <ul><li>Updating the staff on the corporate affairs </li></ul><ul><li>new partnerships, clients and achievements; as well as the new services and products developed in the company. </li></ul>
  • 10. Main functions <ul><li>Providing weekly dose of fun </li></ul><ul><li>having an informal format, the newsletter contains lots of jokes and entertaining materials. We write about amusing incidents related to our work and the industry in general. </li></ul>
  • 11. Main functions <ul><li>Creating a platform for self-expression  of the employees, that also helps identifying additional skills that they have. More and more employees are sending their short essays and thoughts to be published in the newsletter. </li></ul>
  • 12. Main functions <ul><li>Getting to know each other better  by the “interviews” section, where 1 or 2 employees are being questioned each week. Others get the chance to ask questions that are mainly entertaining and help to reveal hidden qualities of their colleagues. </li></ul>
  • 13. Main functions <ul><li>Inform about global trends : </li></ul><ul><li>a special section in the newsletter is created in order to inform the staff about the current global trends related to our work: online journalism, journalism in general, IT and social media. </li></ul>
  • 14. Main functions <ul><li>Spreading announcements  about staff meetings, trainings or call for suggestions for an upcoming project/ </li></ul>
  • 15. Main functions <ul><li>Informing about staff birthdays , congratulating, notifying about celebrations and holidays. </li></ul>
  • 16. Main functions <ul><li>Expressing gratitude and publicly acknowledging  employees that excelled and distinguished during the week </li></ul>
  • 17. Main functions <ul><li>Describing and sharing some useful software and web services  for the more effective work-flows. </li></ul>
  • 18. Main functions <ul><li>How-to’s and tips  for effective organization of the work, e.g. time management, tips on email signature usage, etc.. </li></ul>
  • 19. Main functions <ul><li>Internally promoting corporate social media channels and products. </li></ul>
  • 20. Editorial team <ul><li>Teamwork of the department heads, i.e. the company officers. </li></ul><ul><li>CEO notes </li></ul>
  • 21. Technical solution
  • 22. Pros and cons <ul><li>Pros </li></ul><ul><ul><li>Better internal communication </li></ul></ul><ul><ul><li>Motivation </li></ul></ul><ul><ul><li>Fun </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Time consuming (dept managers) </li></ul></ul><ul><ul><li>Need to push the employees to contribute content in the beginning </li></ul></ul>
  • 23. Further development <ul><li>Annual report (for internal use) with weekly development of project and events </li></ul>
  • 24. <ul><li>Some examples of the newsletter’s content </li></ul>
  • 25. <ul><li>А знаете ли вы, КАК нужно писать название нашей компании?   </li></ul><ul><li>Правило Пан-а номер X:  </li></ul><ul><li>Всегда и везде, письменно упоминаная название нашей компании (редакции, агентства, сайта) необходимо писать  PanARMENIAN  и никак не Panarmenian, PanArmenian, panarmenian или PANARMENIAN.  </li></ul><ul><li>А тот, кто напишет  (или скажет)  PanARMENIA, будет  ж е с т о к о  наказан! (вплоть до ударов в голову  розовым  нетбуком). </li></ul>
  • 26. <ul><li>И это тоже пишут нам, но, почему-то, какому-то сотруднику по имени  Հրանուշ Հակոբյան... Name: Karine  Country: Belgium SIRELI TIKIN H.HAKOBYAN  DSER NAXARARUTJUN@ SHAT KAREVOR DER E KATARUM BOLOR SPURKAHAJERI HAMAR.  Hranush, ete du mer mej es, отзовись! </li></ul>
  • 27. <ul><li>Тема:  ashxatanqi hamar... </li></ul><ul><li>barev dzez ,,,knereq bayc ays pahin fleshken mots chi,vorpeszi rezyumen uxarkem...ays yerku or@ kuxarkem ..ok..kanxav shnorhakal em.......... </li></ul>
  • 28.  
  • 29.  
  • 30.  
  • 31. See more <ul><li>http://blog.panarmenian.net/?p=266 </li></ul>

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