"Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014
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  • 1. Aaron Price | @APstartup | FI NYC 2010 Grad Let’s name your baby.
  • 2. Patent Carabiners deliverU returnBuy effordables/MotoRecycle China
  • 3. Entrepreneurship is lonely.
  • 4. Entrepreneurs F up a lot.
  • 5. * See later slide.
  • 6. Less lonely. Less f’ing up.
  • 7. Actual NJ Tech Meetup Member Growth 4000 3500 3000 2500 2000 1500 1000 500 0
  • 8. Built gamified phone-based voting system for events.
  • 9. 3 years later
  • 10. Built gamified social media tool for events
  • 11. Let’s team up and build the best audience engagement system on the planet. Me too!
  • 12. livecube trending upward. But enough about all that.
  • 13. Let’s name your baby.
  • 14. No excuses. Like:
  • 15. It’s an app. It doesn’t matter.
  • 16. Consumers are used to silly names.
  • 17. I’m anti domain squatters.
  • 18. I’ll use tryX or getX for now and get mine later.
  • 19. But it means so much to us.
  • 20. Too busy.
  • 21. Stuck. (aka lazy)
  • 22. Lack of awareness.
  • 23. Credibility.
  • 24. Determination?
  • 25. PS I’ve made all of these mistakes.
  • 26. * This is the future slide.
  • 27. Solution.
  • 28. B2B or B2C? Slightly more leeway with B2C. Think: customer acquisition.
  • 29. Brainstorm. Live it. Draw in the shower. Put post-its on the wall.
  • 30. Don’t be a tool. Use a tool! InstantDomainSearch.com domai.nr BrandBucket NameBoy.com BustAName.com
  • 31. Pass the bar test.
  • 32. But it ain’t no lie, Baby, buy buy buy. Sedo.com BuyDomains.com
  • 33. .com vs .anything_else
  • 34. What did Marc say?
  • 35. “It is called word of mouth – not words of mouth. If you want word of mouth to spread, keep it simple, easy to say, spell, and remember.” - Marc Lore
  • 36. “Your brand is your emotional connection to the customer and your domain is the cornerstone of your brand.” - Marc Lore
  • 37. Help! Know corporate event planners or marketing depts? ap@livecube.co
  • 38. Questions Aaron Price @APstartup @NJTech @livecubeapp