0
Aaron Price | @APstartup | FI NYC 2010 Grad

Let’s name your baby.
Patent
Carabiners
deliverU
returnBuy
effordables/MotoRecycle
China
Entrepreneurship is lonely.
Entrepreneurs F up a lot.
* See later slide.
Less lonely.
Less f’ing up.
Actual NJ Tech Meetup Member Growth
4000

3500

3000

2500

2000

1500

1000

500

0
Built gamified phone-based
voting system for events.
3 years later
Built gamified social
media tool for events
Let’s team up and build the
best audience engagement
system on the planet.
Me too!
livecube trending upward.

But enough about all that.
Let’s name your baby.
No excuses.

Like:
It’s an app. It doesn’t matter.
Consumers are used to
silly names.
I’m anti domain squatters.
I’ll use tryX or getX for now
and get mine later.
But it means so much to us.
Too busy.
Stuck.
(aka lazy)
Lack of awareness.
Credibility.
Determination?
PS I’ve made all of these
mistakes.
* This is the future slide.
Solution.
B2B or B2C?
Slightly more leeway with
B2C.
Think: customer acquisition.
Brainstorm.
Live it.
Draw in the shower.
Put post-its on the wall.
Don’t be a tool. Use a tool!
InstantDomainSearch.com
domai.nr
BrandBucket
NameBoy.com
BustAName.com
Pass the bar test.
But it ain’t no lie,
Baby, buy buy buy.

Sedo.com
BuyDomains.com
.com vs .anything_else
What did Marc say?
“It is called word of mouth – not words of
mouth. If you want word of mouth to
spread, keep it simple, easy to say, spell,...
“Your brand is your emotional connection
to the customer and your domain is the
cornerstone of your brand.”
- Marc Lore
Help!
Know corporate event planners
or marketing depts?
ap@livecube.co
Questions
Aaron Price

@APstartup
@NJTech
@livecubeapp
"Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014
"Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014
"Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014
"Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014
"Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014
"Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014
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"Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

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Transcript of ""Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014"

  1. 1. Aaron Price | @APstartup | FI NYC 2010 Grad Let’s name your baby.
  2. 2. Patent Carabiners deliverU returnBuy effordables/MotoRecycle China
  3. 3. Entrepreneurship is lonely.
  4. 4. Entrepreneurs F up a lot.
  5. 5. * See later slide.
  6. 6. Less lonely. Less f’ing up.
  7. 7. Actual NJ Tech Meetup Member Growth 4000 3500 3000 2500 2000 1500 1000 500 0
  8. 8. Built gamified phone-based voting system for events.
  9. 9. 3 years later
  10. 10. Built gamified social media tool for events
  11. 11. Let’s team up and build the best audience engagement system on the planet. Me too!
  12. 12. livecube trending upward. But enough about all that.
  13. 13. Let’s name your baby.
  14. 14. No excuses. Like:
  15. 15. It’s an app. It doesn’t matter.
  16. 16. Consumers are used to silly names.
  17. 17. I’m anti domain squatters.
  18. 18. I’ll use tryX or getX for now and get mine later.
  19. 19. But it means so much to us.
  20. 20. Too busy.
  21. 21. Stuck. (aka lazy)
  22. 22. Lack of awareness.
  23. 23. Credibility.
  24. 24. Determination?
  25. 25. PS I’ve made all of these mistakes.
  26. 26. * This is the future slide.
  27. 27. Solution.
  28. 28. B2B or B2C? Slightly more leeway with B2C. Think: customer acquisition.
  29. 29. Brainstorm. Live it. Draw in the shower. Put post-its on the wall.
  30. 30. Don’t be a tool. Use a tool! InstantDomainSearch.com domai.nr BrandBucket NameBoy.com BustAName.com
  31. 31. Pass the bar test.
  32. 32. But it ain’t no lie, Baby, buy buy buy. Sedo.com BuyDomains.com
  33. 33. .com vs .anything_else
  34. 34. What did Marc say?
  35. 35. “It is called word of mouth – not words of mouth. If you want word of mouth to spread, keep it simple, easy to say, spell, and remember.” - Marc Lore
  36. 36. “Your brand is your emotional connection to the customer and your domain is the cornerstone of your brand.” - Marc Lore
  37. 37. Help! Know corporate event planners or marketing depts? ap@livecube.co
  38. 38. Questions Aaron Price @APstartup @NJTech @livecubeapp
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