Keys To A Successful Website: A Checklist for Property Management Professionals

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Keys To A Successful Website: A Checklist for Property Management Professionals

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A professional and beautiful website is a must in today’s business world. Attracting the modern, renter, growing your business faster, and showcasing your company are just a few of the benefits......

A professional and beautiful website is a must in today’s business world. Attracting the modern, renter, growing your business faster, and showcasing your company are just a few of the benefits that come with a great website. But are you sure your website is hitting the mark? Flip through these slides are learn more about how you can improve your online presence by having a professional and beautiful website.

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  • 1. o A Successful Website ys T : Ke A Checklist For Property Management Professionals
  • 2. A professional and beautiful website is a must in today’s business world. Attracting the modern renter, growing your business faster, and showcasing your company are just a few of the benefits that come with a great website. But are you sure your website is hitting the mark?
  • 3. Quick quiz: Does my website regularly attract new business? YES NO Does my website look modern & professional? YES NO Can I easily post vacancies to my website YES NO
  • 4. When creating a website for your property management company you have two primary options: 1 Hire a web developer to design your website from scratch. OR 2 Utilize property management software that has a built-in website package.
  • 5. How to Decide To help with your decision process, We’ve created a checklist of important criteria to consider during the planning stages: 1 3 2 4 D n ig s e & o ff A B in g is y it rt il b d n a ra rd e v d A g in re tu a e F a V ti n a c ly s a n A c s ra T ie & e il b s o c M g in k c
  • 6. Design & Branding Modern & Professional Design Will the website look professional? Is it going to work on all browsers, and on both Macs and PCs? Usability Can visitors easily search properties using the criteria that are important to them? Is the navigation organized in a logical, thoughtful way? Are the images and graphics appropriate and rendering properly? Will it be easy for visitors to get in touch with me, using a form or contact information? Is the design clean and simple, not cluttered and busy? Is it, or can it be, integrated with the software I use to manage my residents and properties? Is the text easily readable? Your Company Branding Is my logo prominently featured? Does the site design match my company colors / branding? Does the site use my company URL/domain name?
  • 7. Affordability Costs What is included in the initial and monthly costs? Are there any additional consulting/hidden fees?
  • 8. Advertising Vacancies Easy to Update/ Post Vacancies Can I easily update, delete and add property or unit information? Can I add floorplans, online applications & video tours for my properties? Will my listings be updated in real-time? Can I easily post vacancies to the website? Social Sharing Features Is it easy for visitors to find a way to connect with me on Facebook, Twitter, Pinterest and other social media? Is it easy for visitors to share property information they find on my site on their own social media channels? Is the blog set up to take comments, and can I approve them first?
  • 9. Features for Residents and Owners Online Communication For Residents Will prospective residents be able to apply for vacant units and pay their application fee online? Will my residents be able to use the site to contact me about maintenance or other resident issues? Will my residents be able to pay rent online, easily and safely? Online Communication For Owners Is my content interesting to the owners and does it showcase my company as professional? $ L AL C OW N Are there calls to action to get visitors to contact me?
  • 10. Analytics & Tracking Tracking Tracking Will there be any tutorials on how to read the analytics reports? Will I have to create a Google Analytics account to track my visitors? Will the developer install Google Analytics?
  • 11. Mobile Will potential residents be able to apply and sign a lease online? Will it be compatible across all types of smartphones and tablets? Is there a mobile site included or does it cost extra? Will the mobile site be updated when the main site is updated?
  • 12. Using Property Management Software with a Website Package This can often be the best option for a modern property management company Pros Fixed cost of the website Functionality designed specifically for the Property Management industry Extra benefits to easily and quickly offer your residents You can easily manage it on your own. High quality design and features Faster timeline to get your website live. $
  • 13. Conclusion A great website can do more than just improve your online presence, it will boost your business productivity and profit. By doing some due diligence before you start the project, you’ll save yourself time and money, and have a website that fulfills both your needs and the needs of your customers.
  • 14. Property management software providers (like AppFolio, web-based property management software) are a great place to start – it’s often very cost-effective and quick to build a professional website that is totally integrated with your property management business operations. You can learn more at www.AppFolio.com.
  • 15. Learn more about Choosing the Right Property Management Software with this free eBook. Download Now © 2013 AppFolio, Inc. | Keys To A Successful Website: A Checklist For Property Managers | www.appfolio.com