How we Live Today is how we Work Tomorrow We know how to be digital as consumers, but do we know how to be digital as businesses? Apigee CEO Chet Kapoor kicked off his keynote address at I ♥ APIs 2015 with this question.

2. mitchell
Worldwide
Thank you!
AT&T

3. Digital2014
Digital

4. Digital2015
= APIsDigital

5. API call volume
Increased 268%
Jan 2013 Aug 2015
August 2014/2015

6. Intelligent API Platform

12. Apigee Insights
Self-service
Capacity
On-Demand
SmartDocs
Swagger-Node
API Proxy Editor
New Security
Policies
Real-time
Monitoring
Delegated
Authentication
Monetization: Foreign
Currencies
B2B Enablement
Server Name
Identification
OAuth 2.0
Offline Trace
Advanced
Analytics
Operations
Reporting
Extended Data
Retention
Journey + Predictive
Analytics
Dial-tone
Secure
logging
Enhanced rate
plan reports
Gzip
compression
OAuth 2.0 fault
variables
Access
control policy
SSL signature
algorithm
Secure
logging
Data masking
cURL in
trace
Statistics
collector policy
SSL signature
algorithmGeoMap analysis

13. New at Apigee

14. Apigee Sense
The first intelligent API
security product
Apigee Health APIx
API solution to help hospitals deliver
patient-centric, digital healthcare
First API management integration
with Pivotal's Cloud Foundry PaaS
Insights partnership
with Accenture analytics

15. Working Digital Living Digital
Working Digital

17. 50
countries
6,000
online volunteers
1,500+
open source 3D
devices printed
Delighted kids with “superhero” hands
enablingthefuture.org

18. Progress

19. dramatic
The industrial revolution was
Tools CommunicationUrbanization

20. The digital revolution is
dramatic
For every 100 people in the world there are…
95
mobile
subscriptions
40
internet
users
32
active mobile -
broadband
subscriptions
25
social media
users

21. The digital revolution is
dramatic
and fast
Time to reach 100 million users world wide
Telephone
Mobile Phone
WWW
iTunes
Facebook
Instagram
Candy Crush Saga
1878
1979
1990
2003
2004
2010
2012
75 years
16 years
7 years
6 years, 5 months
4 years, 6 months
2 years, 4 months
1 year, 3 months

22. The digital revolution has
been a personal one so far
Immediate Intelligent
5km
Interconnected

23. How we live
We know how to be
digital as consumers
How we work
We are moving slowly to
be digital as businesses

24. customers partners employees
A digital business
creates value by delivering
digital experiences

25. Accelerating digital business
Culture
being digital
Code
delivering digital
Community
amplifying digital

26. will not get you the
OLD NEW

27. Implement the NEWPreserve the OLD(when necessary)
Implement the NEW

28. Culture: Being Digital

29. New Reality: Two-speed Enterprise
DIGITAL EXPERIENCE
CRM ERP Data Warehouse Database
SYSTEM OF RECORD
ESB /Integration Data Lake

30. New Reality: Two-speed Enterprise
DIGITAL EXPERIENCE
SYSTEM OF ENGAGEMENT
CRM ERP Data Warehouse Database
SYSTEM OF RECORD
ESB /Integration Data Lake

31. From control to context
Processes
guiding principles
interaction patterns
Roles
small x-functional teams
end-2-end responsibility
Communication
transparent and open
pull vs. push

32. Community: Amplifying digital

33. New Reality: Digital value chain
B2C
B2E
B2B
User App Developer API API Team Backend
customers partners employees

34. From an army of workers to a
network of makers
• customers activated
• users as product managers
CUSTOMERS
• ecosystem innovation
• extend and complement
PARTNERS
• on boarding & analytics
• x-company innovation
INTERNAL DEVELOPERS
• enterprise data at core
• unlock core value
SYSTEM OF RECORD

35. Code: Delivering digital

36. ▪
▪
▪
▪
▪
New Reality: Digital scale
from millions
of users to
billions
from limited data
to massive data
capture and
usage
From connecting
humans to programs
to programs to
programs

37. Every Interaction Matters
availability @scale
Fault tolerance
Programs must function
even when errors occur
Continuous delivery
Bite-size
innovation
Monitor
Monitor across all
programs

38. Every Dollar Counts
Don’t wait
around
Ride the
demand curve
Automate,
automate, automate
efficiency @scale

39. 000100010101000000000101010000100010110010001010100000000010101000010001011001001010
0011110111100000000010101000111101110011110111100000000010101000110000000001010100011
10110000001101000000101010101100000011011000000110100000010101010110000001100101110101
1011001111110111100010101010110011110011001111110111100010101010110011111011001111110
Every interaction must be intelligent
humans can’t
sift signal
from noise

40. 00010001010100000000010101000010001011
0011110111100000000010101000111101110
10110000001101000000101010101100000011
1011001111110111100010101010110011110
1011000000110100000010101010110000001
machines can
Every interaction must be intelligent
sift signal
from noise

41. 00010001010100000000010101000010001011
0011110111100000000010101000111101110
10110000001101000000101010101100000011
1011001111110111100010101010110011110
1011000000110100000010101010110000001
machines can
Every interaction must be intelligent
identify malicious
API traffic
sift signal
from noise
know what your
customers might
buy next

42. machines can
Every interaction must be intelligent
Intelligence @scale
identify malicious
API traffic
sift signal
from noise
know what your
customers might
buy next
00010001010
001111011110000
101100000011010
101100111
10110100110010

43. +
+
Delivering Digital
Intelligence @scale
Availability @scale
Efficiency @scale

44. Accelerating digital business . . .
Being Digital
Culture Code
Delivering digital
Community
Amplifying digital
SPEED MATTERS

45. MusicBookConsulting
RetailCPG
Cleaning
Services
CarFoodMining
Weightless
Intermediate
Heavy
B2B B2B2C B2C
2030s
2020s
2000s
Nature of Product
Nature of Market
Digital will DISRUPT every industry
Source: Gartner - CEOs and CIOs Must Assume That Every Industry Will Be Digitally Remastered, 2014, Raskino

46. The pace of digital acceleration
HealthcareTravel and Leisure Retail Media and
Entertainment
Financial /
brokerage
Telco /
Communications
API Call Volume

47. About 15% of customers are
over 100 years old
UNDER 100 YRS
3.5x
OVER 100 YRS
33x

48. New reality

49. The time was YESTERDAY !!
CodeCulture Community

50. The time was yesterday!Get Started!
The Time was Yesterday!

51. Thank you