Partnering With Corporations VSO Nepal

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Corporate Fundraising Presentation made at VSO Nepal

Corporate Fundraising Presentation made at VSO Nepal

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  • 1. Fundraising from Corporations Options for NGOs Presented by Anup Tiwari @ RA-VSO Workshop, Nepal, July 2009
  • 2. Unrestricted Donations
    • Corporate General Contributions
  • 3. Restricted Donations
    • Identified Project Funding
    • Capital grants
    • Corpus Funds
  • 4. Brand Associations
    • Sponsorships
    • Cause Related Marketing
    • Customer Fundraising
  • 5. CRM Motives
    • CEO involved in your NGO
    • Brand Building for Company
    • Increase in sales
    • Feel for the cause
    • Brand Synergy
  • 6. CRM
  • 7. In-flight Envelopes
  • 8. Affinity Cards
  • 9. ATM Fundraising
  • 10. Rounding of Bill
  • 11. Co-branded Mailers
  • 12. Co-branded merchandise Football Club Barcelona UNICEF T Shirt
  • 13. Employee Contributions
    • Employee Giving/Payroll Giving
    • Matching grant by Employer
  • 14. Involving Corporate Employees to Raise Funds Working interestingly with the captive audience Presented at Resource Alliance Workshop for VSO; Nepal 2009
  • 15. Milestones on the way
    • Catching attention-splashes
    • Building awareness
    • Involvement
    • Ambassadors
  • 16.  
  • 17. Catching attention-splashes
    • Street plays of beneficiaries
    • Raddi (junk collection) drive
    • Product stalls
    • One rupee collection drive
    • Events/Contests with employees’ (kids)
  • 18. ….splashes
    • Late fine for cause
    • Song requests for cause
    • Wishing well
    • Cause table in cafeteria
  • 19. Building awareness
    • Annual event properties with corporate employees
      • quiz, cricket, football, golf
      • corporate citizen awards
      • talk-show
      • essay competition
  • 20. Involvement
    • Scholarships
    • Social tourism
    • Donate and sell a skill
    • Pay Roll Giving
  • 21. Ambassadors
    • Think tank committees structure
    • Advocates inside & outside the company
    • Controlled media exposure
  • 22. Start engaging with employees This investment pays back