Fundraising from Corporations Options for NGOs Presented by Anup Tiwari @ RA-VSO Workshop, Nepal, July 2009

Unrestricted Donations Corporate General Contributions

Corporate General Contributions

Restricted Donations Identified Project Funding Capital grants Corpus Funds

Identified Project Funding

Capital grants

Corpus Funds

Brand Associations Sponsorships Cause Related Marketing Customer Fundraising

Sponsorships

Cause Related Marketing

Customer Fundraising

CRM Motives CEO involved in your NGO Brand Building for Company Increase in sales Feel for the cause Brand Synergy

CEO involved in your NGO

Brand Building for Company

Increase in sales

Feel for the cause

Brand Synergy

CRM

In-flight Envelopes

Affinity Cards

ATM Fundraising

Rounding of Bill

Co-branded Mailers

Co-branded merchandise Football Club Barcelona UNICEF T Shirt

Employee Contributions Employee Giving/Payroll Giving Matching grant by Employer

Employee Giving/Payroll Giving

Matching grant by Employer

Involving Corporate Employees to Raise Funds Working interestingly with the captive audience Presented at Resource Alliance Workshop for VSO; Nepal 2009

Milestones on the way Catching attention-splashes Building awareness Involvement Ambassadors

Catching attention-splashes

Building awareness

Involvement

Ambassadors

Catching attention-splashes Street plays of beneficiaries Raddi (junk collection) drive Product stalls One rupee collection drive Events/Contests with employees’ (kids)

Street plays of beneficiaries

Raddi (junk collection) drive

Product stalls

One rupee collection drive

Events/Contests with employees’ (kids)

….splashes Late fine for cause Song requests for cause Wishing well Cause table in cafeteria

Late fine for cause

Song requests for cause

Wishing well

Cause table in cafeteria

Building awareness Annual event properties with corporate employees quiz, cricket, football, golf corporate citizen awards talk-show essay competition

Annual event properties with corporate employees

quiz, cricket, football, golf

corporate citizen awards

talk-show

essay competition

Involvement Scholarships Social tourism Donate and sell a skill Pay Roll Giving

Scholarships

Social tourism

Donate and sell a skill

Pay Roll Giving

Ambassadors Think tank committees structure Advocates inside & outside the company Controlled media exposure

Think tank committees structure

Advocates inside & outside the company

Controlled media exposure

Start engaging with employees This investment pays back