Partnering With Corporations VSO Nepal

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Corporate Fundraising Presentation made at VSO Nepal

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Partnering With Corporations VSO Nepal

  1. 1. Fundraising from Corporations Options for NGOs Presented by Anup Tiwari @ RA-VSO Workshop, Nepal, July 2009
  2. 2. Unrestricted Donations <ul><li>Corporate General Contributions </li></ul>
  3. 3. Restricted Donations <ul><li>Identified Project Funding </li></ul><ul><li>Capital grants </li></ul><ul><li>Corpus Funds </li></ul>
  4. 4. Brand Associations <ul><li>Sponsorships </li></ul><ul><li>Cause Related Marketing </li></ul><ul><li>Customer Fundraising </li></ul>
  5. 5. CRM Motives <ul><li>CEO involved in your NGO </li></ul><ul><li>Brand Building for Company </li></ul><ul><li>Increase in sales </li></ul><ul><li>Feel for the cause </li></ul><ul><li>Brand Synergy </li></ul>
  6. 6. CRM
  7. 7. In-flight Envelopes
  8. 8. Affinity Cards
  9. 9. ATM Fundraising
  10. 10. Rounding of Bill
  11. 11. Co-branded Mailers
  12. 12. Co-branded merchandise Football Club Barcelona UNICEF T Shirt
  13. 13. Employee Contributions <ul><li>Employee Giving/Payroll Giving </li></ul><ul><li>Matching grant by Employer </li></ul>
  14. 14. Involving Corporate Employees to Raise Funds Working interestingly with the captive audience Presented at Resource Alliance Workshop for VSO; Nepal 2009
  15. 15. Milestones on the way <ul><li>Catching attention-splashes </li></ul><ul><li>Building awareness </li></ul><ul><li>Involvement </li></ul><ul><li>Ambassadors </li></ul>
  16. 17. Catching attention-splashes <ul><li>Street plays of beneficiaries </li></ul><ul><li>Raddi (junk collection) drive </li></ul><ul><li>Product stalls </li></ul><ul><li>One rupee collection drive </li></ul><ul><li>Events/Contests with employees’ (kids) </li></ul>
  17. 18. ….splashes <ul><li>Late fine for cause </li></ul><ul><li>Song requests for cause </li></ul><ul><li>Wishing well </li></ul><ul><li>Cause table in cafeteria </li></ul>
  18. 19. Building awareness <ul><li>Annual event properties with corporate employees </li></ul><ul><ul><li>quiz, cricket, football, golf </li></ul></ul><ul><ul><li>corporate citizen awards </li></ul></ul><ul><ul><li>talk-show </li></ul></ul><ul><ul><li>essay competition </li></ul></ul>
  19. 20. Involvement <ul><li>Scholarships </li></ul><ul><li>Social tourism </li></ul><ul><li>Donate and sell a skill </li></ul><ul><li>Pay Roll Giving </li></ul>
  20. 21. Ambassadors <ul><li>Think tank committees structure </li></ul><ul><li>Advocates inside & outside the company </li></ul><ul><li>Controlled media exposure </li></ul>
  21. 22. Start engaging with employees This investment pays back

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