Brand Building with Corporate Employees Working interestingly with the captive audience Presented by Anup Tiwari @ ActionA...
Milestones on the way <ul><li>Catching attention-splashes </li></ul><ul><li>Building awareness </li></ul><ul><li>Involveme...
Catching attention-splashes <ul><li>Nukkad Nataks of beneficiaries </li></ul><ul><li>Raddi drive </li></ul><ul><li>Product...
….splashes <ul><li>Late fine for cause </li></ul><ul><li>Song requests for cause </li></ul><ul><li>Pencil/Pinwheel campaig...
Building awareness <ul><li>Annual event properties with corporate employees- quiz, cricket, football, golf </li></ul><ul><...
Involvement <ul><li>Scholarships </li></ul><ul><li>Sabbaticals </li></ul><ul><li>Community build with team building exerci...
Ambassadors <ul><li>Think tank committees structure </li></ul><ul><li>Loyalty programmes </li></ul><ul><li>Controlled medi...
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Brand Building With Corporates

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Corporate Fundraising presentation made at various conferences

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Brand Building With Corporates

  1. 1. Brand Building with Corporate Employees Working interestingly with the captive audience Presented by Anup Tiwari @ ActionAid India FR Workshop 2004
  2. 2. Milestones on the way <ul><li>Catching attention-splashes </li></ul><ul><li>Building awareness </li></ul><ul><li>Involvement </li></ul><ul><li>Ambassadors </li></ul>
  3. 3. Catching attention-splashes <ul><li>Nukkad Nataks of beneficiaries </li></ul><ul><li>Raddi drive </li></ul><ul><li>Product stalls </li></ul><ul><li>One rupee drive </li></ul><ul><li>Material collection drives </li></ul><ul><li>Teaser campaigns </li></ul><ul><li>Events/Contests with employees’ (kids) </li></ul>
  4. 4. ….splashes <ul><li>Late fine for cause </li></ul><ul><li>Song requests for cause </li></ul><ul><li>Pencil/Pinwheel campaign </li></ul><ul><li>Wishing well </li></ul><ul><li>Cause table in cafeteria </li></ul><ul><li>Traveling Friday/Monday Carnival </li></ul><ul><li>Potlatch discount shop </li></ul>
  5. 5. Building awareness <ul><li>Annual event properties with corporate employees- quiz, cricket, football, golf </li></ul><ul><li>(short & long of it) </li></ul><ul><li>In-corporate citizen awards </li></ul><ul><li>In-corporate talk-show </li></ul><ul><li>In-corporate essay competition </li></ul>
  6. 6. Involvement <ul><li>Scholarships </li></ul><ul><li>Sabbaticals </li></ul><ul><li>Community build with team building exercises </li></ul><ul><li>Social tourism </li></ul><ul><li>Donate and sell a skill </li></ul>
  7. 7. Ambassadors <ul><li>Think tank committees structure </li></ul><ul><li>Loyalty programmes </li></ul><ul><li>Controlled media exposure </li></ul>

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