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95 THESES 29-35
“ Elvis said it best: "We can't go on together with suspicious minds."” ,[object Object]
“ Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed.  “ ,[object Object],[object Object]
  “ Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives" taught us to ask the question: "Loyalty? What's that?"” ,[object Object],[object Object]
“ Smart markets will find suppliers who speak their own language.” ,[object Object],[object Object]
“ Learning to speak with a human voice is not a parlor trick. It can't be "picked up" at some tony conference.” ,[object Object],[object Object]
“ To speak with a human voice, companies must share the concerns of their communities.” ,[object Object],[object Object]
“ But first, they must belong to a community.” ,[object Object],[object Object]

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