Social Media Marketing for REALTORS®

Social Media Marketing for REALTORS®
Presented by
Anthony Ebright
Sales Manager, Home Mortgage Consultant
Wells Fargo Home Mortgage
www.anthonyebright.com
Copyright © 2010 Anthony Ebright

Agenda
What is a Brand?
Where do we look for information online?
What is Social Media?
Social Media Search Engines
Top Realtor® Objections to Social Media Marketing
Questions Realtors® Must Answer About Social Media Marketing
Social Media Marketing Tools for Realtors®
10 Steps to Kick Start Your Real Estate Social Media Marketing Plan!
Bonus Steps to Kick Start Your Real Estate Social Media Marketing Plan!
Q & A
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What is a brand?
A Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to… Customers, Staff, Investors etc. – Wikipedia
The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. -Wikipedia

You are a Brand!
What are you doing to promote your Brand?

Example:Anthony Ebright, Home Mortgage Consultant – Wells Fargo Home Mortgage
You can find me on Google or on:
www.anthonyebright.com
www.facebook.com/anthonyebright
www.linkedin.com/anthonyebright
www.activerain.com/anthonyebright
www.twitter.com/anthonyebright
What I want you to know about me:
20 Years Experience in Mortgage Lending
Conforming, Super Conforming, High Balance and Jumbo Lender
FHA and VA Specialist
Sonoma County Wine Country Local
Teacher and Coach
Branding and Marketing Mentor
Real Estate Agent’s Advocate
Cyclist
Apple Inc. / Mac/ Iphone/ Ipad Lover
All Around Cool Nerd

Where do we look for information online?

Source: PRWeek and PR Newswire, “2010
PRWeek/PR Newswire Media Survey.” April 1, 2010
–www.eMarketer.com

The Most Popular Web Sites In The US

What is Social Media?
Social Media is a internet based tool for people to actively connect and share content with each other which is either self generated or professional created. – wikipedia
Social Media is like word of mouse marketing
Image: jscreationzs / FreeDigitalPhotos.net
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Social Media Search Engines
48ers.com
BingSocial.com
Facepinch.com
Folowen.com
Google.com
KGBpeople.com
Kurrently.com
Samepoint.com
Searchwiki.com
Snitch.name
SocialMention.com
Spokeo.com
Wink.com
WhosTalkin.com
yoName.com

Top REALTOR® Objections to Social Media Marketing
I don’t have the time!
I don’t know where to begin
I don’t know what to talk about
I don’t want to deal with the noise
I’m concerned about my privacy
I’m intimidated by the technology
There’s too much competition
There’s not enough ROI

Questions REALTORS® Must Answer About Social Media Marketing
Who are you?
What are your goals for your brand?
What does your brand represent?
Who’s your audience?
Where’s your main website?
What tools are you going to use to drive traffic to your website?
How much interaction are you planning on having with your audience?
How are you going to measure your branding effectiveness?
How much time are you going to dedicate to this?
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Top Social Media Tools For REALTORS®
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10 Steps to Kick Start Your Real Estate Social Media Marketing Plan!
Get a notebook!
Write your profile in your notebook, then use a text editor.
Set up your Social Networks: Facebook, Linkedin, Twitter, Youtube, etc.
Set up your Blog – Use Activerain, Wordpress, or Blogger
Set up your Hootsuite Account to manager your profiles
Use Google Alert or StepRep to monitor your brand
Put your profiles on your signature line
Set up an email & snail mail campaign
Get a Contact Management Program
Ask for the business
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Bonus Steps to Kick Start Your Real Estate Social Media Marketing Plan!
Get a camera and start taking pictures!
Join Flickr and Picnik
Title your photos!
Get a Smart Phone!
Join online groups, see what’s being said
Participate in the conversation
Share your ideas and your experiences – Be Transparent!
Write quality content, not quantity – Be the expert.
Meet your “friends” face to face
Set goals for what you want to accomplish
Time Block for Consistency
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Thank You For Your Time!
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More Questions?
You can connect with me:
Anthony Ebright, Sales Manager
Wells Fargo Home Mortgage
Office: 707-521-4033
Mobile: 707-548-0752
Work: www.anthonyebright.com
Facebook: facebook.com/anthonyebright
Linkedin: linkedin.com/anthonyebright
Blog: activerain.com/anthonyebright
Twitter: twitter.com/anthonyebright
Email: anthony.d.ebright@wellsfargo.com
Copyright © 2010 Anthony Ebright

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Social Media Marketing for REALTORS®

by Anthony Ebright on Dec 04, 2010

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