1. The Creative Economy…
…and what it means for
the Northwoods
September 17, 2012 | Eagle River

3. What is the Creative Economy?
• Creative industries
• Creative workforce
• Creative communities, regions,
states, countries
•
…the intersection of the three is
the Creative Economy.

4. Creative Industries
• Performing Arts • Museums and Collections
o Music o Museums
o Theater o Zoos/Botanical Gardens
o Dance o Historical Sites
o Opera o Planetariums
o Services and Facilities
o Performers • Design and Publishing
o Architecture
• Film, Radio and TV
o Design
o Motion Pictures
o Television o Publishing
o Radio o Advertising
• Arts Schools & Services • Visual Arts & Photography
o Arts Councils o Crafts
o School/Instruction o Visual Arts
o Agents o Photography
o Supplies and Services

5. 12,953 arts-related businesses in Wisconsin,
employing 49,526 people

6. Economic impact of Wisconsin’s
nonprofit arts and cultural industry
$535 Million in Annual Expenditures
Arts and Economic Prosperity IV, 2012
Full-Time Equivalent Jobs 22,872
Resident Household Income $ 479 million
Local and State Government Revenue $ 65 million

7. Wisconsin’s
arts and cultural industry
• A local industry
• Attracts visitors/keeps residents
• Engages residents and strengthens relationships
• Is all about lifelong learning for the 21st century
• Keeps communities vibrant, healthy, “livable”
• Integral to business/community development
• Supports jobs
• Generates public and private revenue

8. Why should we care?
• Great societies are known and remembered for their arts
and creativity.
• Wisconsin’s historical industries and traditional
economic development strategies can no longer compete
in the 21st century economy.
• Creativity is the currency of the 21st century economy.
• Traditional model (20th century), attracting business
through tax incentives  creative model (21st century),
attracting talent through quality of place.
• People want to live/work/learn/play in vibrant, healthy
communities.
• Many places are ahead of Wisconsin in creative economy
planning, investment and development.

11. The New World School of Violin Making

16. Strategies
• Inventory arts and cultural assets
• Arts, cultural and heritage tourism 
growth
• Quality of life as development tool
• Strong artistic and cultural infrastructure
helps attract creative talent
• Promote downtown revitalization projects,
affordable housing, etc.
• Arts as part of civic agenda

18. Anne Katz
Executive Director
Arts Wisconsin
Box 1054
Madison, WI 53701-1054
(608) 255 8316
akatz@artswisconsin.org
www.artswisconsin.org

19. Anne Katz
Executive Director
Arts Wisconsin
Box 1054
Madison, WI 53701-1054
(608) 255 8316
akatz@artswisconsin.org
www.artswisconsin.org