Callum Kennedy AS Media evaluation
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Callum Kennedy AS Media evaluation






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Callum Kennedy AS Media evaluation Callum Kennedy AS Media evaluation Presentation Transcript

  • Evaluation of
    By Callum Kennedy
  • In what ways does your media use develop or challenge forms and conventions of real media products?
    Conventions – this includes things such as barcodes, price, date, large masthead on front cover
    Large title on contents page, few page numbers and images to preview to the audience what is on upcoming pages, which is key to attract the consumer.
    Double page spread, a clear image of the artist and an article presented in columns, quotes around the page to entice the reader.
  • Large masthead
    Barcode, price and date
    Large contents title
    Page number and image preview
    Quotes around article
  • How does your media product represent a particular social group?
    My target audience is young males aged 15 – 20 yrs old.
    Most commonly of working class, grime origins
    In the interview on my double page spread, the artist often used slang terms and had a street way with his words, this makes it easier for people of similar upbringings and backgrounds to relate to the artist.
    People of my target audience will either still be in full time education, university etc. so I set the price at £1.99 its affordable for my target group.
  • What kind of media institution might distribute your media product and why?
    Miller Publishing
    Publishing company of vibe magazine
    VIBE similar target audience
    Lack of magazines for this genre, Miller may see there's money to be made
    Grime is growing in popularity
  • Who would be the audience for my media product?
    My audience would be young males between 15-20
    Working class background
    Black or white
    I can relate, personal taste in this genre
  • How did I attract/address my audience?
    Images of people of similar ages
    Graffiti style writing attracts youths
    Cheap price in comparison to other music magazines
    Slang terms – audience can relate
  • What have I learnt about technologies from the process of constructing this product?
    Developed my Photoshop skills, can now do things such as:
    Use filter effects on images
    Give text outer glows, drop shadows etc.
    Crop images, cut-out people etc.
    Also print screening and cropping on Windows Paint program
  • Here is a print screen cropped on paint which shows how i experimented with image effects on Photoshop...
  • Looking back at my preliminary task, what do I feel I have learnt in the progression from it to the full product?
  • Things that improved
    Unedited basic image in school uniform, edited main image professional finish
    Lack of cover lines on prelim
    Basic shot type, photography has improved
    Not very striking masthead
    Pale shades of colours - bland