Callum Kennedy AS Media evaluation


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Callum Kennedy AS Media evaluation

  1. 1. Evaluation of<br />By Callum Kennedy<br />
  2. 2. In what ways does your media use develop or challenge forms and conventions of real media products?<br />Conventions – this includes things such as barcodes, price, date, large masthead on front cover<br />Large title on contents page, few page numbers and images to preview to the audience what is on upcoming pages, which is key to attract the consumer.<br />Double page spread, a clear image of the artist and an article presented in columns, quotes around the page to entice the reader.<br />
  3. 3. Large masthead<br />Barcode, price and date<br />Large contents title<br />Page number and image preview<br />Quotes around article<br />
  4. 4. How does your media product represent a particular social group?<br />My target audience is young males aged 15 – 20 yrs old.<br />Most commonly of working class, grime origins<br />In the interview on my double page spread, the artist often used slang terms and had a street way with his words, this makes it easier for people of similar upbringings and backgrounds to relate to the artist.<br />People of my target audience will either still be in full time education, university etc. so I set the price at £1.99 its affordable for my target group.<br />
  5. 5. What kind of media institution might distribute your media product and why?<br />Miller Publishing<br />Publishing company of vibe magazine<br />VIBE similar target audience<br />Lack of magazines for this genre, Miller may see there's money to be made<br />Grime is growing in popularity<br />
  6. 6. Who would be the audience for my media product?<br />My audience would be young males between 15-20<br />Working class background<br />Black or white<br />I can relate, personal taste in this genre<br />
  7. 7. How did I attract/address my audience?<br />Images of people of similar ages<br />Graffiti style writing attracts youths<br />Cheap price in comparison to other music magazines<br />Slang terms – audience can relate<br />
  8. 8. What have I learnt about technologies from the process of constructing this product?<br />Developed my Photoshop skills, can now do things such as:<br />Use filter effects on images<br />Give text outer glows, drop shadows etc.<br />Crop images, cut-out people etc.<br />Also print screening and cropping on Windows Paint program<br />
  9. 9. Here is a print screen cropped on paint which shows how i experimented with image effects on Photoshop...<br />
  10. 10. Looking back at my preliminary task, what do I feel I have learnt in the progression from it to the full product?<br />
  11. 11. Things that improved<br />Unedited basic image in school uniform, edited main image professional finish<br />Lack of cover lines on prelim<br />Basic shot type, photography has improved<br />Not very striking masthead <br />Pale shades of colours - bland<br />